Agencies of public opinion
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This document discusses factors that influence public opinion formation. It identifies several key influencers of public opinion, including family, schools, the press, political parties, radio/TV/internet, educational institutions, and religious institutions. Family and schools are where individuals first learn opinions, while the press, political parties, and media widely spread and debate opinions to influence public views on issues affecting society. Educational and religious institutions also shape opinions through teachings and discussions.
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What is Communalism?
It is basically an ideology which consists of three elements:-
• A belief that people who follow the same religion have common secular interests i.e. they have same political, economic and social interests. So, here socio- political communalities arises.
• A notion that, in a multi-religious society like India, these common secular interests of one religion are dissimilar and divergent from the interests of the follower of another religion.
• The interests of the follower of the different religion or of different ‘communities’ are seen to be completely incompatible, antagonist and hostile.
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Communalism is the greatest threat to India's existence and need to be handled with care
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In addition to these specific benefits, understanding and utilizing the principles of opinion sculpting can also help people to become more effective communicators and leaders. By understanding how to effectively communicate ideas and persuade others, people can become more influential and successful in achieving their goals.
By understanding the principles of opinion sculpting and using them responsibly, people can effectively shape public opinion and promote positive change.
Can your business benefit from Opinion Sculpting? Reach out today!
related terms: opinion shaping , public opinion sculpting , persuasion techniques , influencing public opinion , media manipulation , propaganda techniques , persuasion strategies , shaping attitudes and beliefs , influence tactics , social influence strategies , social_engineering
Publicrelationsndlm (2)
This document provides an overview of a training program on public relations. The program was sponsored by the UNDP and DOPT of the Government of India. It was prepared by faculty at the Anna Institute of Management in Chennai.
The training aims to impart professional public relations skills to government officials, as PR is an essential part of public policy and services. The program objectives are to explain PR concepts and importance, develop PR programs, maintain media relations, and explain the importance of organizational image.
The target group for the training is senior government officials. The content will cover topics like PR concepts, PR programs, organizational image, communication, media relations, and success traits.
Hope Seminar Slides
This document discusses key questions about the study and teaching of political communication. It examines what constitutes political communication, who is studied, when and where it occurs, how it is studied, and why it is studied. It argues that the field could broaden its focus beyond U.S. presidential rhetoric and elections to study other levels of government, international contexts, and historical periods. It also calls for more attention to context, ethics, civic virtue, and progress in the study and teaching of political communication.
Political parties and interest groups
Public opinion plays an important role in politics. It is shaped by both internal psychological processes and external cultural and social influences. There are different classifications of the "public" based on their level of interest, from inattentive to highly engaged. Traditional methods of measuring public opinion include public opinion polls. The media also plays a key role in politics as the primary means of expressing and influencing public opinion. As the "fourth branch of government", the media serves important democratic functions like keeping politicians accountable and ensuring an informed citizenry.
Media, Politics & Public relations
Media has always played an integral role in society by informing the public and reflecting realities. It has become the fourth pillar of democracy by circulating important information. Media influences public opinion and relations between groups in both positive and negative ways by spreading information quickly, whether true or false. It has a significant impact on politics by shaping how elections are contested and citizens engage, and on public relations by affecting public perceptions. However, biased or misleading reporting can damage social harmony if it stirs conflict between groups. Maintaining ethical standards is important to ensure media fulfills its democratic purpose of informing citizens accurately.
Public relationsndlm
This document provides an overview of a training programme on public relations. It includes:
- The aim of the training programme is to impart professional public relations skills to ensure policies and services benefit citizens.
- The target group for the training are senior government officials, heads of departments, and public relations officers.
- The training will cover public relations concepts, programmes, organizational image, communication, media relations, and success traits.
- Upon completion, participants will be able to explain PR concepts and importance, develop PR programmes, maintain better media relations, and explain the importance of organizational image.
Media and Information Literacy: Media & Information Literate Individual
This document discusses criteria for assessing quality of life, including improved health, security, freedom, education, work opportunities, political participation, protection of the environment, and overcoming crises. It also describes how greater media and information literacy can promote lifelong learning, democratic participation, economic opportunities in a knowledge-based market, and more cohesive social units.
12) Meaning, Representation & Values pt. 2.pptx
The document discusses how media represent the world and influence audience perceptions. It explains that media are a primary source for how people see the world and tend to promote broadly similar views that establish a "normal" worldview. While media are not the only influence, they generally reinforce the values of dominant white, patriarchal, capitalist culture through their content. To gain support from minority groups, media must provide some pleasure but ultimately resolve social issues they depict in a way that does not disrupt the status quo or dominant ideology. Consideration is given to the limitations of viewing media as only promoting a single dominant ideology and the potential for media to challenge norms and stereotypes.
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Agencies of public opinion
- 1. SUBMITTED BY:- BHARTI DHIMAN SUBMITTED TO:- DR. GURJEET KAUR REGISTRATION NO. :- 12113789
- 2. Public opinion is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters affecting them. It is basically the views of people or perspectives , norms ,beliefs , expressed by a significant proportion of a community. It particularly depicts that what people thinks about a particular thing whether it is political or anything else.
- 3. Minority can never be a public opinion and an opinion needs a significant quantity of people to become a public opinion. Whenever the opinions of two or more views of individual interact with each other something new comes out. Books written related to public opinion:- BY WALTER LIPPMAN PUBLIC OPINION (1922) THE PHANTOM PUBLIC (1927)
- 4. 1.} FAMILY:- Family is considered to be the first important centre where public opinion is formed, it is the family where people learn to develop their habits, likes and dislikes. These individual with all this habits emerges in the society and learn to cooperate and non-cooperate with others. When the individual being expresses his opinion in the society that will ultimately become a part of public opinion.
- 5. School:- School also acts as an agency of measuring public opinion for an individual because students interacts with teachers and their peer groups and give their opinion related to various things like whether it is related to study or gossips with the other students about a particular topic.
- 6. Press: The most useful and effective instrument for the formation of public opinion is the press. It is informative as well as formative of public opinion. It is a medium through which individuals get the information and news on the matter relating to national interest and public interest. A good newspaper, media, press are the mirrors of democracy. The people believe instantly without giving a second thought on whatever it is written on the newspaper or whatever they watch in the channels. Therefore, press is nothing but a strong linkage between the common people and the Government.
- 7. Political Parties: it also equally plays an important role in the formation of public opinion. The leader of the political parties have a very strong impact on the ‘people’. The political parties undertake many constructive programmes and delivers impressive speeches and conducts different events in the society so as to propagate their ideology. In this way political parties develop and strengthen public opinion.
- 8. Radio, T.V. and Internet: in this age of information revolution Radio, T.V. and Internet contribute significantly to the formulation of public opinion. Radio and T.V. talks and debates act as motivating factors for the formulation of public opinion. These act as agencies of political education. Use of these during elections acts a means for making and changing public opinion.
- 9. Educational Institutions: In the educational institutions classroom- lectures, speeches, meetings and seminars of different kinds are arranged. The eminent leaders, scholars, and writers participate in these meetings and assemblies and through the mutual exchange of views influence the views of the students and teachers. Also the views expressed by the teachers in their classes influence the students. At times the views thus expressed become the part and parcel of the thinking of the students. Also the syllabi meant for teaching in the educational institutions are prepared with some specific objectives. All this helps in the formulation of public opinion.
- 10. Religious Institutions: Man’s political views are also influenced by his religious views. In India, especially many political parties are based on religion. Religious congregations in India always have a political face. Under the cloak of religion, political views are expressed and spread. The people ‘faithfully’ follow these views and in this way public opinion gets formulated.