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Age Issues in Marketing -- Marketing to Kids
The document provides links to resources about age and marketing including a film on corporate control of popular culture, an analysis of controversial Calvin Klein ads featuring Kate Moss, and a photographer's gallery including an image of a young girl.
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Age Issues in Marketing -- Marketing to Kids
- 1. Age and MarketingAgeand Marketing
- 2. The Merchants ofCool • This film has a companion website that includes the film itself, and several articles and resources: – http://www.pbs.org/wgbh/pages/frontline/shows • In particular, you might look at the overview of corporate holdings to see how tightly controlled popular culture is: – http://www.pbs.org/wgbh/pages/frontline/show s/cool/giants/index.html
- 3. Kate Moss inCalvin Klein Ads
- 4. The Child Porn-likeAds • For an analysis of these ads, see: • http://www.media- awareness.ca/english/resources/educational/handouts/e thics/calvin_klein_case_study.cfm
- 5. The Brooke Shields’Ads (1980)
- 6. Photographer Sallie Mann •http://www.art- forum.org/z_Mann/gallery.htm • Click above to see Mann’s online gallery. “Jessie at 5” is at the bottom.
- 7. Robert Frank DianeArbus