The document provides background information on Calvin Klein Underwear, describing it as the first designer underwear brand founded in 1982. It discusses how the brand expanded underwear choices for men and women and featured provocative advertising campaigns photographed by renowned photographers like Herb Ritts. The 1992 campaign with Kate Moss and Mark Wahlberg is analyzed in terms of gender roles and stereotypes, with Moss portrayed passively and Wahlberg fitting a masculine stereotype. Issues of objectification, sexuality, race, social issues and the brand's high-class image are also discussed in relation to the campaign.
A list of 48 taglines or slogans used by different brands and organizations. The list comprises of slogans which were most influential and helped the brand in a significant manner.
Sex sells. I will present you AIDA advertising concept and maslow’s hierarchy of needs and how it works together in advertising.
After that some testimony for you to believe and chosen examples to understand it better.
A list of 48 taglines or slogans used by different brands and organizations. The list comprises of slogans which were most influential and helped the brand in a significant manner.
Sex sells. I will present you AIDA advertising concept and maslow’s hierarchy of needs and how it works together in advertising.
After that some testimony for you to believe and chosen examples to understand it better.
5WPR CEO Ronn Torossian explains how Abecrombie must adjust its current strategy, due to its core consumer moving on with the fads the company was built on.
5WPR CEO Ronn Torossian explains how Abecrombie must adjust its current strategy, due to its core consumer moving on with the fads the company was built on.
This presentation is an analysis of the elements of coolness in three ad campaigns made by the director Dante Airola and the possibility of their future growth.
In the two decades that Y&R’s BrandAsset® Valuator (BAV®) - the world’s largest database of brand perceptions - has studied the brandscape, brands have become 200% less distinct from one another. Marketers must work harder than ever in order to make their brands stand out. But how? By studying thousands of brands - from the most iconic to the most commoditized - we found that breakaway brands have an inherent tension that makes them irresistible. We call this BRAND TENSITY®
The Old Spice campaign endorses two important brand management principles: understand the values that make your brand unique and integrate the media channels you use.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
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5. Gender Roles Continued… What do the male model ad’s say about sexuality and gender? In today’s day and age does the idea of homosexuality come to mind when looking at these ads?
