Corporate social responsibility (CSR) came into common use in the 1960s and 1970s. CSR emphasizes a company's obligations and accountability to society, while corporate social responsiveness emphasizes actions taken and corporate social performance emphasizes outcomes. CSR involves companies negotiating their role in society and having a positive impact through activities that benefit the environment, customers, employees, stakeholders, and communities. While charity involves donations, CSR aligns a company's values and activities with social causes for long-term business benefits. In India, the new Companies Bill of 2013 mandates that large companies spend 2% of profits on CSR activities.

2.  Corporate socialresponsibility cameintocommon useinthelast1960andearly1970
 Corporate socialresponsibility is also know as corporate conscience , corporate
responsiveness , social performance e.t.c
Corporatesocialresponsibility :
- emphasizes obligation and accountability to society
corporate social responsiveness:
- emphasizes action, activity
corporate social performance :
-emphasizes outcome result

3. Continue ..
 Corporate social responsibility (CSR) is process
in which business negotiator their role in society
 CSR is to embrace responsibility to for
company's action and encourage a positive
impact through it activity on environment
consumer ,employee , customer , stakeholder
and other

4. Difference between CSR
& charity
 Charity :
- means donating money , goods, time or efforts
-For poor and needy cause
- It is selfless giving toward any kind of social need
 CSR :
- It is hoe company align their value to social cause
-It can be people centric or plant centric
-It is not selfless act, company long term benefit from CSR

5. Csr in India
 According to the new companies bill 2013, it is
mandatory for all the companies of a certain
size to spend 2% of their 3 years average annual
profit towards CSR.
 Every company that have net worth of Rs. 500
crore or more, or turnover of Rs. 1000 crore or
more, or a net profit of Rs. 5 crore or more
during any financial year fall under the norms
of CSR.

6. Contd…
 It is estimated that around 8,000
companies would fall under the Bill's
ambit and this mandate would
translate into an estimated CSR
spending of Rs 12,000-15,000 crore
annually.
 The rules of CSR are proposed to be
implemented from financial year
2014-2015.

7. Impotence of csr
For
Management
For Society
For Govt.
For
Employees
For
Environment

8. Contd…
 Society :- The most way in which scope of
social responsibility can be viewed is term
of social concern & promotion of common
welfare programmer for the upliftment of
poor & needful public
 Employee :-Aver increasing corporation
social responsibility reflect the growing
expectation of the employees about the
growing role of company in society & the
response of the companies toward
community

9. Contd…
 Environment :-Many organizations
like TATA,ITC& many more are helping
people to harmonize with nature by
reducing pollution social responsibility
is not only improving the external
environment which include improving
quality of working life, reducing
hazard in working place ,equality in
environment e.t.c

10. Contd…
 Management:- corporate contribute
eariler was limited to financial
donation this way to more holistic
approach as employee are now
getting involved & companies likes
GE,TATA, INFOOSYS e.t.c encourage
their employee to give back to
community who sustain their business

11. Advantage OF CSR
Brand
Differentiation
Build Brand
loyalty
Reputation
&Brand
Attractivenes
s
Investment in
‘ethnical Brand
equity
New markets ,
products&
services
Business
development
License to
operate
Better
management
and conservation
of strategic
asset
Better internal&
external
relationship

12. Thank you!