Corporate social responsibility (CSR) came into common use in the 1960s and 1970s. CSR emphasizes a company's obligations and accountability to society, while corporate social responsiveness emphasizes actions taken and corporate social performance emphasizes outcomes. CSR involves companies negotiating their role in society and having a positive impact through activities that benefit the environment, customers, employees, stakeholders, and communities. While charity involves donations, CSR aligns a company's values and activities with social causes for long-term business benefits. In India, the new Companies Bill of 2013 mandates that large companies spend 2% of profits on CSR activities.