5. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
What we willcovertoday
Business trends that set the market needs
Pains and problems faced by businesses
and customers, and what to do about
them
Steps and solutions that will improve
customer satisfaction for small businesses
while boosting their bottom line
7. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Fuel trends & statistics
In retrospect, there are some fuel trends that cause some
of the problems and solutions needing consideration.
Fuel is different than it was twenty or thirty years ago.
There’s a higher demand for fuel than ever before.
USA legislation aimed at improving the environment
has changed the way fuel behaves, for better or worse.
How has the fuels picture changed to the present day?
8. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
How fuel differs from decades past
BETTER FOR THE ENVIRONMENT
DECREASE IN QUALITY AND PERCEPTION OF QUALITY
LESS STABLE IN STORAGE
COSTS MORE
MORE REGULATIONS
REFORMULATED GASOLINE REGULATIONS CAUSING DIFFERENT VERSION OF
GASOLINE
UP TO B5 IN DIESEL WITHOUT NOTIFICATION
9. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Higher worldwidedemand for fuel
<<stat on world fuel usage>> <<a graph would be
good>>
Greater demand from former third-world countries like
China and India putting pressure on world energy
supplies.
Fewer refineries online in the United States, trying to
produce more fuel than ever before.
The need for higher and higher yields of gas and diesel
create lower quality fuels with cracked components
10. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Morespecificfuel changes: the removalof sulfur
Transition from regular to low sulfur to ultra low sulfur diesel
fuels: 99.7% reduction in sulfur content in about 30 years.
Better for the environment but dramatic changes in fuel
quality and performance.
11. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Transition slide
Why is this happening?
What does this mean?
12. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Pain sectiontitleslide
1. Businesses under pressure
2. Unplanned problems cost business big
3. Unplanned problems threaten hard-earned customer
goodwill
4. Lack of knowledge is regrettable but preventable
13. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Challenge #1: Businessesunder morepressure than everbefore
Need photo
14. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Businessesunder pressure
Businesses need to be able to run smoothly without losing
time to problems.
<<statistic on number of businesses going bankrupt in last
three years>>
<<how many business don’t make it through year one?>>
Transition statement into Pain Points
15. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Pressure on business to squeeze value out of every area they can
Personnel, capital investment
Companies that use fuel to looking to maximum value
and minimum risk in that area, as well
Stored fuels represent significant investment that must be
protected
16. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Machinery and hardware don’t last as long as businesseswant them to
<<intro statement>>
Fuel storage systems and hardware need to be protected
Corrosion and tank damage from fuel problems cost
business hundreds of millions of $$$ annually
<<statistic to represent this>>
18. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Unplanned fuel problems
Unplanned problems are death for businesses
Businesses expect fuels to provide them value and not to
give them problems (word-smith)
Excessive filter plugging
Forced delays out of a busy workday
19. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Microbialproblemsin fuelcostsbusiness big bucks
All businesses that store fuel, or that use fuel stored by
others, have the potential to be hit with microbial fuel
problems <<wordsmith this to be non-normative>>
Microbes in fuel storage tank creates acids that destroy
stored fuel quality
Corrosion from microbes flourishing in stored fuels cost
nationwide businesses xx millions of dollars
And that was in 1987. Imagine how much it is now.
Plugged filters from infected fuel can shut down essential
equipment at the worst times
20. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Challenge #3: fuel problemsposing threats to customergoodwill
Need photo
21. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Fuel problems& Threats to customergoodwill
Unexpected fuel problems can destroy customer rapport
and good will
It’s far more difficult to undo a bad experience than to
build upon a good one
Customers blame fuel suppliers for fuel problems even
when the problems aren’t their fault
22. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Challenge #4: lack of knowledgeamplifiesthe cost of these problems
Need photo
23. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Notknowingthe solutionsto these costly problemsonly amplifiesthe cost to
businesses
Microbial growth in fuels can only be eliminated with a
biocide. They cannot be killed simply by controlling water
in fuel.
Stored fuel users who do not sterilize infected tanks risk
passing the problem to other users downstream.
Microbial problems strike at the least expected times,
since all fuel users expect their fuel to be perfect and
problem free.
How much can you and your customers save by having
the answers to the problem?
<<need to shorten these>>
24. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Challenge summaryslide
Businesses are more competitive than ever, with little margin for
error.
Unexpected problems in areas like fuel usage catch business
by surprise at the worst times.
The nature of these problems makes them particularly
damaging to business.
Not having proper knowledge of what to expect, when to
expect it, and how to stop these problems is a costly but
preventable error.
26. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Thereare effectivesolutionsto these problems
Customer goodwill is the currency that pays you back,
over and over again.
Businesses who are problem-solvers for their own clients
have more satisfied customers.
There are two kinds of business that need to know the
best solutions out there:
Fuel users who rely on consistent fuel performance to
get the job done
Businesses that sell fuel to others
27. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Suggested solutions
Multiply customer satisfaction by Increasing company
access to preventive and problem-solving solutions
Don’t shy away from Spending money now to save more
money later
Pick solutions that get the job done
Familiarize yourself with biocide pros and cons to help your
customers
Help your customers meet their expectations
Help your customers see the complete picture
Be transparent with customers to enhance rapport and
trust
28. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Solution#1: Multiply customersatisfactionby Increasingcompany accessto
preventiveand problem-solvingsolutions
Title and graphic
29. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Multiply customersatisfactionby Increasing company accessto preventive
and problem-solvingsolutions
Look for and stock solutions to prevent transmission of
microbial fuel problems to important customers
Have solutions available for customers to depend on
when they have an unexpected problem in this area.
Customers appreciate someone having effective
answers.
30. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Solution#2: Don’t shy away fromSpending money
now to save moremoneylater
Title and graphic
31. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Don’t shy away from Spending moneynow to save moremoneylater
Regular biocide treatment (maintenance dosage) is the
only way to prevent costly microbial problems with a high
degree of reliability.
Maintenance dosage with biocides can be
accomplished for pennies per gallon.
32. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Solution#3: Pick solutionsthat get the job done
Title and graphic
33. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Picksolutionsthat get the job done
Shock dosage with biocides is the only way to kill and
eliminate an acute fuel microbe problem.
Controlling water accumulation may contribute in
prevention but does little to remove established
problems.
34. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Solution#4: Familiarize yourself with biocide pros and cons
to help your customers
Title and graphic
35. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Familiarizeyourselfwith biocidepros and cons to help your customers
There are multiple types of biocide technologies, and
some are better than others.
Bio-Bor
The most recognized name and technology in the
industry
The EPA doesn’t particularly like it
Isothiazone
Carbamates
Most biocide solutions you may have access to will be
some derivation of one of these.
36. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Solution#5: Help your customersmeettheir expectations
Title and graphic
37. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Help your customersmeettheir expectations
A customer who purchases a product which fails in their
eyes will take a lot of winning over in the future. Help your
customers manage their expectations.
Biocides can only work when they come into contact
with offending microbes.
Direct injection is preferable for biocide application, while
splash blending comes in behind that.
Circulating of fuel greatly improves biocide contact and
shortens the fuel residence time needed to kill microbes.
38. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Solution#6: Help your customersseethe completepicture
Title and graphic
39. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Help your customersseethe completepicture
There’s nothing worse than falling short of effectiveness
because you didn’t do everything right, or worse yet,
didn’t know what you’ve should have done. This is where
you can come in.
Once microbes are dead from biocide application, the
fuel must be filtered.
Recommend to let treated fuel settle for 8 hours after
biocide application, to let the dead microbes fall to the
bottom, out of problem’s way.
40. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Giventhe differences,what should you lookfor in a biocidefueltreatment?
Should be effective in both oil and water
Should have long-lasting effectiveness
The best biocides have short residence times – they
work quickly once added to fuel
They have cost-effective treat rates for both kill and
maintenance doses
41. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Solution#7: Be transparent with customersto enhancerapport and trust
Title and graphic
42. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Be transparent withcustomersto enhancerapport and trust
A customer with a problem will appreciate honest input
from you if you can give it.
It is important for clients to know that all biocide
technologies are not equally desirable or effective
Some biocides work faster than others – 2 hours vs 8
hours
Biocides that work equally well in water and oil are
superior
Biocides that deactivate in the presence of water are
not
Carbamate technologies don’t last as long in the fuel,
shortening their maintenance kill times
Price is sometimes an issue, so consider carefully the
treat rate
43. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Positioningtransition slide
As a business owner/operator, some or many of these may
feel inherently obvious.
With so much to do in running a business, an owner/operator
may not always feel equipped to implement them.
Partnering with a qualified company is often a smart choice.
<<graphic needed>>
44. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Selectinga partner to leverageexisting skillsand knowledgeis essential
Customers appreciate good information and know-how.
A customer who knows they can trust you will:
Buy more
Buy more often
Have higher degrees of satisfaction
Attract more customers and more ideal customers to
your business
Selecting a reliable and expert partner positions you to
fulfill these expectations in the best possible way.
45. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
What makes a great partner?
A great partner is essential in reaching your corporate
goals:
They should bring strengths to the table that enhance
your own strengths or which fill in your weaknesses
They should be willing to share expertise and
knowledge
They have effective solutions that both satisfy your
customers and beef up your bottom line
They allow you to leverage their decades of
experience to see the proper perspective of changing
times in your business vertical
47. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Our mission– why we do what wedo
We’re in the business of saving money, solving problems and making life
easier for all customers and non-customers alike:
Fuel distributors
Fuel users
Consumers
Marinas
Small equipment users and owners
We do this by formulating and providing the most effective fuel problem-
solving treatments on the market, while providing the best information to all
market verticals to enable them to make the best decisions for themselves,
their businesses and their families
48. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
What benefitswe bring to you
Fuel treatments that work – they do what they’re
supposed to.
The most effective and best value on the market
Customer service that treats you like you’d want to
treat you
Fast, on-time shipping gets our solutions to our
customers when they need them.
We make our customers and partner the experts with
industry-leading training and support. Our success relies
on their success
Our 104-year history as the inventors of the fuel additive
industry
49. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Biocidecomparisonslide
Bellicide infograph
Sales pitch for bellicide’s features
50. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
testimonials
We’ve worked with corporate and end-users customers around the nation to solve
pressing fuel contamination problems.
City of Orlando
Brighthouse Networks
Our fuel distributor and dealer partners know they can rely on Bell fuel treatments
including Bellicide to increase their profit margins.
51. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
We fix fuel!
• Offer or call to
action
www.WeFixFuel.com
www.BellPerformance.c
om
52. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Possibletype of final offer
Visit ww.WeFixFuel.com/landingpage for free downloadable resource
Contact us at 407-831-5021 and we can do……
Free consultation on fuel problems
Fuel testing analysis assistance
Limited time offer on Bellicide?
53. CONTACT US:
BELL PERFORMANCE, INC. 1-877-231-6673
Chet Holmesguidelinesto follow
The importance of visuals
Graphics or photos of people – very effective
KISS – no more than one big heading and 3-4 bullet points per panel
Fast paced – 2-3 panels per minute
Don’t need to have WOW facts because this is training, not sales presentation
HEADINGS – summarize the most important point on the panel in the headline.
Ask at the beginning, a question to get the SA audience thinking….. “so what are the
biggest problems your customers in that industry are facing?”
Pre-sell each slide. Reference material yet to come.
