Aug3 Session2 Emmett Romine: Evolving H.E.M

1. Evolving H.E.M.
Emmett Romine – SVP, Business Development
eromine@powerley.com

2. DISTRIBUTED ENERGY
RESOURCES
DEMAND RESPONSEELECTRIC VEHICLE
HVAC
OPTIMIZATION
HOME AUTOMATION SMART THERMOSTATS
ENERGY STORAGE
AND SOLAR
LOAD MONITORING
REAL-TIME ENERGY
DISAGGREGATION
HOME ENERGY MANAGEMENT

3. 1. Reorient our focus
2. Connect the disconnected
3. Increase the velocity of innovation
A new relationship with Consumers is possible,
provided we solve the following:

4. Focusing on utility problems rather than the consumer
DEMAND
RESPONSE
ENERGY
EFFICIENCY
BRAND
MARKETING
CUSTOMER
SERVICEDER AMINEW
REVENUE
Fragmented
customer
experiences
Disconnected
data and
Intelligence
Missed
Revenue
Opportunities
Lower
Customer
Satisfaction
Operational
Inefficiencies -
Cost to Serve

5. DEMAND
RESPONSE
ENERGY
EFFICIENCY
BRAND
MARKETING
CUSTOMER
SERVICEDER AMINEW
REVENUE
Unified Customer
Experience
Cross-Functional
Intelligence
New Revenue
Opportunities
Improved
Customer Sat
Improved
Cost to Serve
CONSUMER VALUE PROPOSITION

6. DISCONNECTED
DISCONNECTED FROM
THE SMART HOME
SILOED SOLUTIONS
WITH LIMITED ABILITY TO ACT
SMART GRID SMART HOME

7. CONNECTING TECHNOLOGIES: EXPONENTIAL VALUE
Appliance Health
Monitoring
Energy
Optimization
Control &
Automation
Engagement &
Satisfaction
Intelligent
Demand Response

8. THE BATTLE AHEAD
E X P E R I M E N T A L
S T A G E
S U R V I V A L O F T H E
F I T T E S T
E R A O F D I S R U P T I O N
Strengthen
customer
relationships
Protect core
business
Grow new
revenues
Lagging UtilitiesLeading Utilities Industry Outsiders

9. Traditional Program
5 Years
INNOVATE FASTER, TOGETHER
DTE Energy 1st Gen
3 Years
DTE Energy 2nd Gen
1 Year
Pilot Program
8 Weeks

10. Mobile
Banking
18sessions/mth
Source: Malauzai 2015
375K banking customers
Source: DTE Pilot/110 users
Smart Home +
Smart Grid
CREATING VALUE AND ENGAGEMENT
1.5mins/sessions
72sessions/mth
2mins/sessions
Source: DTE Insight
2014 - present
Energy
Management
16sessions/mth
.78mins/sessions

11. E N E R G Y
M A N A G E M E N T
H O M E
A U T O M A T I O N
CONNECT THE SMART GRID TO THE SMART HOME

12. Questions?
eromine@powerley.com