UQ MBA Session March 2015
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This presentation was delivered at UQ's MBA session in March 2015. I look forward to hearing how you implement the principles! If you'd like more information email jane@jane-anderson.com.au or ph 0401 464 130.
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UQ MBA Session March 2015
- 2. “A personal brand is your promise to the marketplace and the world.” Tom Peters
- 5. Person Resigns Job Advertised Receive hundreds of applications Interview Yes No The Good Old Days
- 6. Job Search 2.0 Recruiter $ Brainstorm Companies Search Candidates (Talent Mapping) Schmooze and meet potential candidates Recruiter sells you to the client so they don’t have to advertise Interview NoYes
- 12. ?
- 13. Who are you?
- 16. Five things……
- 17. Act like the President
- 18. How does you calendar currently reflect what you want to be known for?
- 19. Speak Up
- 20. How much speaking are you currently doing inside and outside the organisation?
- 24. How much of your collateral is not about you?
- 28. Be the Linchpin
- 29. What are you doing to position yourself as being a Linchpin?
- 32. What stories are told about you in the workplace and industry? What stories do you tell?
- 33. 1.Act like the President 2.Speak Up 3.Conscious Collateral 4.Be the Linchpin 5.Inspire with Stories
- 34. On your table…… Fill out the card if you’d like me to send you first three chapters of “IMPACT” Book signing at the table
Editor's Notes
- Story Danielle- invested, going through major transformation Given ‘opportunity”. Current work already a full time job, added more to her plate, MBA…. I asked her why Danielle Positioning matrix !0 years in L&D marketing and career management. Spent internally positioning managers for executive roles People marketer I’m a bit like a rudder on boat Write LinkedIn Resumes Bios Presentation Write and work with global executives from $250,000 to $million salaries. Eight Master Resume Writers in Australia
- Story sitting in university lecture being told about this guy… In my experience branding has become more prominent since LinkedIn and Facebook as well as an over supply in the job market. Why??
- Fast paced world Over 300 emails per day Doing more with less By 2020 50% of the population will be self-employed Those who stay in employment are those who can adapt the most Why bother with a Personal Brand? Sounds like someone has too much time and money. 200 Million joined the internet last year I don’t need to be local any more- global Doing more with less 60% of a buying decision is made before contacted Reason why they came to you Disengagement- at any point in time 70% workforce are disengaged
- What it’s actually about. Your brand affects the outcomes and results that you’re trying to achieve. Fight o
- Well-known personal brands- what do you think of when you see or hear this person’s name?
- Flpchart
- Challenge as leaders is that it becomes complex because it’s not just one brand but a mix of individuals to get it all to work. You have innovators, supporters, connectors and implementers all together. It’s like an orchestra and you have to get it all playing together so you collectively have impact. If you don’t it only takes one person to bring it down a peg. You may have even inherited the reputation of the previous manager and struggling to be heard because you’re tarred with the same brush.
- Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today. At the end of this workshop, participants should be able to: • Define your image. • Control your image. • Understand how to sharpen your brand. • Use social media appropriately. • Manage your brand in a crisis. • Develop a professional appearance. In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option.
- Activity- What’s one area in your role where you can apply the first 4 seconds? Door way to the office Dress- Uniform Desk space Don’t want vs what we do want. Positioning- Danielle extra work and sold as an opportunity. Impact is that you’re less effective and the message gets watered down. It also tells the business you can do more. Servant leadership Board of Directors Delegate Leveage your EA Question opportunities Batched meetings Call in times
- Why? New Leadership Ulimate in Personal Development. Be a better you and you’ll rock on stage Leverage Boris Groysberg is a professor of business administration at Harvard Business School and the coauthor, with Michael Slind, of Talk, Inc. (Harvard Business Review Press, 2012). His work examines how a firm can be systematic in achieving a sustainable competitive advantage by leveraging its talent at all levels of the organization. Follow him on Twitter @bgroysberg power of persuasion and excellent presentation skills—which one consultant called “the intellectual capability to interact with a wide variety of stakeholders.” To answer these questions, we surveyed several dozen top senior search consultants at a top global executive-placement firm in 2010. As a group, they were 57% male and 43% female. They represented a wide range of industries, including industrial (28%), financial (19%), consumer (13%), technology (11%), corporate (6%), functional practice (6%), education/social enterprise (4%), and life sciences (4%). These senior search consultants worked in 19 different countries from every region of the world, including North American (34%), Europe (28%), Asia/India (26%), Australia/New Zealand (6%), Africa (4%) and South America (2%). The challenge is there there are countless books written on the subject but more for those getting up to give a 15 min speech and get on and off stage without screwing it up, not an Inpired speech that is world class. To excite, engage and inspire and audience. Steve Jobs Visibility and leverage Media training Brand Your amplified
- ----- Meeting Notes (1/04/15 14:12) ----- LinkedIn Resume Dress Voice Wayne Grettzsky Like an obitaury In the long term start to think about responsibility to Organisation on LinkedIn
- What and who What trying to achieve and who will make it happen. They have clarity about the trait of friendliness and making people feel welcome. The goa is to keep people coming back. Virgin story on touch points People categorize ands judge quickly. It can often only take one bad experience to generalise and say What do you want your team to be famous for? Identity To begin is clarity of purpose. Clement stone- “definiteness of purpose is the start of all achievement” Clarity of the resources in the team, clarity of outcome. 60% of people are dealing with the effects of unclear expectations. This means rework, procrastination and reduced focus. The business says we don’t know what we want but we know we don’t want that… Yes knowing what we don’t want is just as important as knowing what we do want but we need to know that a bit earlier where possible.
- I recently took my aunt out for lunch on Christmas day, the service was brilliant Have you ever bought a car, a fridge or had a problem solved at your hotel and the person had such an impact on you? If so, they were a Linchpin. Jess Pryce Jones research found those most likely to have the most value and be most engaged
- Seth Godin in book Linchpin known as having the most influence and leverage- He tell the story about Keith Johnson, a buyer for “Anthropologie” who spends six months of the year traveling the world visiting flea markets and garage sales, looking for extraordinary things. Not to sell but to beautify a store. It’s not easy to hire a Keith Johnson which is why he is so essential to their success. If teachers have 30% of the influence of a students success then that 30% is about becoming the Linchpin. You get back what you deliver. The future of work by 2020 means that 50% of the workforce will be self-employed. Those who retain their jobs are those who are conduits for the business. Positioning for LinkedIn as example.
- In innovation team who can connect people and concepts, articulate ideas and influence to make them come to life?
- #4 Be the Linchpin Had to look at what’s in it for them. Personal Branding for WIIFM Networks with parents, other teachers, leverage solutions, JIT learning and problem solving Build connections and advice form other teachers. Who are the most leveraged in your school? What can you do for them? ----- Meeting Notes (1/04/15 14:12) ----- Though Leadership Industry events
- Maya Angelou It’s not what you said, not what you did but how you made people feel. ----- Meeting Notes (1/04/15 14:12) ----- Storytelling NAB brussll sprouts
- #5 Manage your Professional Online Presence
- Start of the conversation
- Started Body shop on 1997 Sold to L’oreal for $563 million pounds If you think you don’t have an impact on the world, try going to bed with a mosquito.