The document summarizes a 2010 study by Casaleggio Associati on e-commerce in Italy. Some key findings include: - E-commerce turnover in Europe was €307 billion in 2009 while in Italy it was €10,037 billion, growing 58% - The top sectors for online purchases in Italy were tourism at 35% and leisure at 42.2% - The main reasons for online purchases were better prices than offline at 31.1% and easy purchase and delivery at 24.5% - Average spending varied significantly by sector, from €481 for foodstuffs to €47 for online shopping malls