AES CW2 Assessment PresentationStudent Name：Jiaqi GuoStu.docx

AES CW2 Assessment Presentation
Student Name：Jiaqi Guo
Student Number:
In recent years, the number of people shopping online has
increased rapidly in China, Evaluate the influence on China’s
Traditional Retail Industry from
E-commerce.
OUTLINE
The development status of China’s traditional retail industry
1
The development status of
e-commerce in China , the concept of
b2c c2c
2
The challenges and opportunities of
e-commerce to traditional retail industry in china
3
Conclusion
4

The development status of China's traditional retail industry
After the reform and opening up, China's retail industry has
developed rapidly.According to P1, the retail market has
quickly grown, with total retail sales of consumer goods
reaching 18,391.86 billion RMB in 2011 from 214 billion RMB
in 1980.(Zhuang 2013)
P1. GDP, Retail Sales, Income, and Engel's Coefficient of
Urban Versus Rural Households (Zhuang 2013)
The development status of
e-commerce in China , the concept of
B2B B2C
In recent years, China's e-commerce has developed rapidly.
According to the study, the average growth rate of online
shopping in China has been 96% since 2010. In the first half of
2016, the total retail sales amounted to 2 trillion yuan, while
Tmall's "double eleven" business volume was 120 billion 700
million yuan
B2C and B2B are two forms of E-commerce. B2C represents a
business-to-consumer process in which a product is sold
directly to consumers. B2B represents business-to-business and

is the process of selling products or services to other businesses
CHALLENGES:
1. Middle and high end passenger source loss.
A large number of young people with stronger consumption
power are lost, which intensifies the passive
development of traditional retail industry.
2. Price disadvantage.
E-commerce has saved a lot of costs, such as store rent,
staff salaries, decoration costs and so on, and those costs are
rising
CHALLENGES:
3. Lack of customer source.
The consumer group of traditional retail trade is mainly

nearby residents.
4.Lack of types of goods.
Due to the space and cost factors, the traditional retail
industry can not compare with e-commerce in the richness of
goods.
Opportunities:
1. Experience feeling
To improve the customer's experience of the goods, which
is not provided by e-commerce
2. Improve service
Costumers spend money on the goods or services that make
them feel the most efficient and comfortable

Opportunities:
3. o2o
More and more retail enterprises are opening their own
online stores, where customers can choose and buy goods online
and experience them in offline stores, which will bring a
stronger sense of consumption experience than e-commerce.
Reference
Iankova, S., Davies, I., Archer-Brown, C., Marder, B. and Yau,
A., 2019. A comparison of social media marketing between
B2B, B2C and mixed business models. Industrial Marketing
Management, 81, pp.169-179.
Anwar, S.T., 2017. Alibaba: Entrepreneurial growth and global
expansion in B2B/B2C markets. Journal of International
Entrepreneurship, 15(4), pp.366-389.
Liang, Y., 2018. The Current Situation Analysis and
Development Strategy of Traditional Retail Industry under
Electronic Commerce.
Zhuang, G., 2013. Structural change in China's retail industry in
the first decade of the new century. Journal of marketing
channels, 20(3-4), pp.288-324.

Li, S. and Liu, S., 2017, November. Research on the
Development Strategy of O2O e-Commerce in Traditional Retail
Enterprises. In International Symposium on Intelligence
Computation and Applications (pp. 521-530). Springer,
Singapore.
Primary Source Essay #2
On Canvas I will upload a number of primary
source documents relating to topics
covered after the mid-term exam, from the era of
the Restored Republic to the Post-
Revolutionary Period in Mexican history. You
will choose only one (1) of these
documents as the subject of your essay.
You must contextualize the document you have chosen
within the framework of the
course. This essay should not be like a book
review or simply be a summary of the
document,but rather should analyze the text as
part of one of the main topics of the
course. The purpose of the primary source
assignment is for you to practice
critically reading and analyzing primary source
documents and putting them into
larger context. Such a skill is absolutelycentral to
the work of historians and is
somethingfrom which everyone can benefit.

In your essay, identify the document with specific
topics we have touched on in the
course and analyze its importance and impact in
relation to thesetopics. Be sure to
place the document into its historical context. What
was going on at the time and in
the location this source was written? What
important themes, trends, concepts, or
consequences does it illustrate? What do we know
from examining this source that
we didn't know or understand before
encountering it? What things make this
document significant and worthy of someone else's
attention? Also be sure to read
the document Reading and Writing about Primary
Sources, which will also be posted
to Canvas.
Youressay should be between threeand four double-
spaced pages in length, or
roughly between 750 and 1000 words. Your writing
should be clear and free of
grammatical errors, concise and well organized.
Youressay will be due by the end of
the day on Thursday, May 21st. Please let me
know in advance if you foresee any
difficulties turning this assignment in on time.
Reading and Writing about Primary Sources
(Accessed at
https://www.wm.edu/as/history/undergraduateprogram/hwrc/han
dou ts/primarysources/ind ex.php)

What are primary sources?: Historian Mary Lynn Rampolla
defines them as "materials
produced by people or groups directly involved in the event or
topic under
consideration." The French historian Marc Bloch (1886-1944)
put it another way in his
book, The Historian's Craft: "the historian is, by definition,
absolutely incapable of
observing the facts which he examines. No Egyptologist has
ever seen Ramses. No expert
on the Napoleonic Wars has ever heard the sound of the cannon
at Austerlitz. We can
speak of earlier ages only through the accounts of eye-
witnesses." Primary sources can
include not just written documents (e.g., letters) but also the
material remains (e.g.,
furniture, art, architecture, music) of a specific time and place.
Primary sources are the
essential building blocks for the historian's reconstruction of a
moment in time. The
historian's task is to design the blueprint and to assemble these
blocks into a coherent
structure.
Reading Primary Sources:
Reading a source critically is one of the historian's most
fundamental skills. First read the
document(s) for content. What is the document saying? What is
the story line? Glean the
source(s) for the essential information about the main
characters, events, ideas, and
arguments. Once you have mastered the content, it is helpful to
write a short summary of
the document in your own words. Then re-read the document(s)
for context. Think about

the following questions as you critically examine the source(s):
Authorship: What do you know about the author's background?
Why did the author
write the document? What motives did he or she have in putting
pen to paper? What
personal, class, ethnic, religious, gender or cultural beliefs and
assumptions might have
influenced the author's viewpoint and writing?
Genre: Does the source fall into a distinct genre (def ined as "a
category of literary
composition characterized by a particular style, form, and
content")? How does the genre
shape the author's writing? Examples of literary/historical
genres may include novels,
biographies, captivity and travel narratives, poems, petitions,
newspapers, popular songs,
speeches, laws, government records, and pamphlets.
Audience: For whom was the author writing? Did he or she
address any particular person
or group? Did the author's audience have any effect on the
document's cont ent? Was the
author speaking for (or representing) a particular audience? Was
the author trying to
silence another audience? How was the document received?
Language: What can you tell about a historical period from the
language, vocabulary,
and rhetoric used? What does the writer's choice of words tell
us about social or cultural
assumptions? How have the meanings of the words changed
over time? Was the
document written in English or was it translated from another
language? How might the

translation have altered the document's meaning? What role
might the translator have
played in shaping the document's tone or content?
Reliability: What can the source tell you about the past? How
useful is it for
understanding the past? How trustworthy is the source? Does it
exclude, downplay, or
ignore evidence or issues that you can verify through other
sources? What is the author
leaving out?
Authenticity: Are there reasons to doubt the authorship of the
document? Was the
document possibly a forgery? Has it been altered in any way? If
it is a transcription of
someone else's words, who was the scribe? What role might the
scribe have played in
shaping the document's tone or content?
Influence: How important or influential was the source in its
own day and age? By what
standards can one measure a document's significance? Was it
widely disseminated and
read (e.g., a pamphlet)? Was it more personal (e.g., a diary-
though some authors intended
their diaries to be published)? Did the document's publication
have anticipated and
unanticipated consequences?
Relationship to Other Course Themes: How does the document
relate to the course's
main themes? What kinds of connections can you draw to other

primary or secondary
sources and the lectures?
Helpful Tips for Writing Essays Based Upon Primary Sources:
Carefully review the assignment's goals. Always follow your
professor's specific
guidelines before the general suggestions in this handout. Then
have the assignment's
goals in mind as you familiarize yourself with the sources,
develop a thesis, outline your
main points, and write the essay.
Develop a strong thesis statement. Give some thought to your
thesis before taking notes
and outlining, lest you end up with pages and pages of pointless
evidence. Ask yourself,
"What is the main question that I am trying to answer in this
paper?" "What is the one
point that I want the reader to come away with after reading my
essay?" In some cases,
your professor will have assigned you a question or questions to
consider. You may,
however, have permission to focus on a particular theme or
topic in the document(s). If
you are writing an essay based on numerous primary sources,
consider a theme that
unites the documents. Your thesis is like a coat tree upon which
you will hang your
supporting evidence. It should present your analysis of the
meaning and significance of
the source(s). Accordingly, your thesis should be
argumentative, not descriptive.
Example of a descriptive "thesis": "In Common Sense, Thomas
Paine presented his views
on why the American colonists should break with Great Britain"

(Note: no one would
ever disagree with this statement; it only tells us what the
author did and it says
absolutely nothing about the meaning or significance of Paine's
work).
Example of an argumentative thesis: "Thomas Paine's use of
plain language, biblical
analogies, and egalitarian rhetoric explains the enormous appeal
of Common Sense"
(Note: one could easily prove this argument by examining, in
the subsequent paragraphs,
the three points listed in the sentence).
Don't summarize-analyze! A primary source essay should not be
a restatement or
summary of the document's content. Essays typically call for a
close analysis or
dissection of the texts' meanings. Refer to the first section of
this handout for examples of
analytical questions that you can pose of any source.
Use strong topic sentences. "What is the main point I am trying
to make in this
paragraph?" The first sentence in the paragraph-the topic
sentence-should announce not
only the subject of the paragraph but also the significance of the
information that follows
it. The topic sentence is essentially the thesis of an individual
paragraph. Do not place
your strongest points in the middle of or at the end of the
paragraph lest the reader
wonder why he/she is reading your evidence.

Use quotes judiciously. The essay should present your analysis
of the sources; overuse
of quotes reduces the amount of space in which you have to
develop your arguments and
shows that you have nothing more to say than the original
document. Refrain from using
block quotes in shorter essays (those that are fewer than eight
pages long) unless the
complete quote is indispensable to your analysis. If your quote
is longer than four lines,
then you should use a block quotation. Block quotes are single
spaced, indented, and do
not need the telltale quotation marks (" . . . "). Be sure that you
provide citations and that
your quotations do not take the words, phrases, or sentences out
of context.
Academic English Skills Coursework 1: Source Report
Name: Guo Jiaqi
Class:
Date: 2/19/20
Essay title or question:
Title:
In recent years, the number of people shopping online has
increased rapidly in China, Evaluate the influence on China’s
Traditional Retail Industry from E-commerce.
Plan for overall structure of essay:
Plan for overall structure

Introduction
P1. The development status of China’s traditional retail
industry
P2. The development status of e-commerce , the concept of o2o
P3. The challenge of e-commerce to traditional retail industry in
china
P4. Opportunities from e-commerce development to traditional
retail industry
P5.Transformation of traditional retailing and Suggestions
Conclusion
Part 1: Annotated List of Sources
Select TWO sources you have read and plan to use in your essay
and complete the table below outlining:
· why the text is useful for your essay
· howyou found the source.
You will focus on three different sources in part 2. Note that
you should summarise and paraphrase key information in the
text in order to demonstrate that you have understood the
sources. You may use bullet points. You are not marked for
your language accuracy, but you will be penalised for copying
text from the source.
Include a reference in the following format:
Books / chapters of books:
Surname, I. and Surname, I. (Year) Title of the book Place of
Publication: Publisher
Surname, I. (Year) ‘Chapter of the book’ In: I. Surname & I.
Surname (Eds) Title of the book Place of Publication:
Publisher pp.1 - 18
Journal articles (print/ online)
Surname, I. (Year) ‘The Title of the Article’ The Name of the
Journal 1 (1), pp. 1- 18
Reports / articles online
Surname, I. (Year) ‘The Title of the Article or Report’[Online]

The Name of the Organisation or website. Available at:
url [Last Accessed 23.07.19]
Lectures / talks
Surname, I. (Year) ‘The Title of the Lecture or Talk’ [Online]
TED Available at: url [Last Accessed 23.07.19]
Source 1
Type of source:
Books
Reference:
Li, Sisi, and Suping Liu. "Research on the Development
Strategy of O2O E-Commerce in Traditional Retail
Enterprises." Communications in Computer and Information
Science 873 (2018): 521-30. Web
This source is relevant because…
It tells that China's traditional retail industry is seeking
industrial transformation through the development of o2o
model, and listed the obstacles encountered in the
transformation process, such as the enterprise innovation ability
is insufficient, mode is single and lack of experience, etc. And
put forward the traditional enterprises in the transformation
process need to improve。
I found this source by…
I found this by searching keywords ‘retail industry’ and ‘o2o’ in
the University of Strathclyde’s online library

Source 2
Type of source:
Articles online
Reference:Liang Y. The Current Situation Analysis and
Development Strategy of Traditional Retail Industry under
Electronic Commerce[J]. 2018.
This source is relevant because…
This article introduces the development status of traditional
retail business under e-commerce, analyzes the existing
problems and causes and explores the development strategy of
traditional retail industry， and proposed that e-commerce has
not only brought the impact to the traditional retail industry, but
also brought new opportunities.
I found this source by…
Searching keywords ‘e-commerce’ and ‘development’ in the
Google scholar website
Part 2: Source Report
Complete the source report for THREE more sources you have
read. Include:
· The reference
· How you have identified the source as suitable for academic
use

· Three main points from the source which are useful for your
essay, the supporting information for each idea or argument and
which paragraph in the essay each main point is useful for.
Make sure you cover at least three different aspects of your
essay.
· Conclusions you have drawn from your reading.
Source 3
Reference:
Yu, F. L. T. (2018). Private enterprise development in a one-
party autocratic state: The case of alibaba group in china's E-
commerce. Issues and Studies, 54(1), 1-33.
Source Evaluation
Currency
When was the text published? Are the citations and references
used in the text current?
The article was published in 2018 which was only less than two
years ago, so it is current. From 2000 to 2018, the citations and
references used in the text run through the development history
of alibaba's e-commerce
Authority
Who is the author / organisation? Are they qualified? Is the
source peer-reviewed?
The author of this article YU Fu Lai, Tony is the head of the
department professor in
Department of Economics and Finance of Hong Kong Shue Yan
University.This source was published in a peer-reviewed
journal, Issues and Studies.Since 1995, the author has published
seven research-related books, so his articles are authoritative.
Accuracy
Where does the information in the article come from? Are
academic conventions used?
Other academic research and journal articles are referenced

throughout the article, such as D Barboza's research on alibaba
President jack ma's management and operation. These studies
were published by World-renowned journal such as The New
York Times and Xinhua News. This source abides by academic
conventions and style in terms of format and language. It
objectively discusses the Alibaba's development in China's
political environment.
Use of Source
Relevant key point from the text
Supporting evidence / example/ data for the key point
This point is useful for paragraph…
E-commerce is showing explosive growth in China
· P2: China's e-commerce market reached a sales record of 26.1
trillion yuan (3.82 trillion US dollars) in 2016, accounting for
nearly 40% of the world's total. The number of online shoppers
in China reached 467 million at the end of 2015, or 63.8% of
Internet users. Placing orders online via mobile phones reached
441 million at the end of 2016, taking up 63.4% of total mobile
Internet users (Lee, 2017). China's crossborder e-commerce has
also maintained a strong growth rate. Cross-border e-commerce
sales was estimated to be 259 billion yuan (around 40 billion
US dollars) in 2015. From 2008 to 2016, its turnover grows
from 800 billion yuan (around 123 billion US dollars) to 6.5
trillion yuan (around 1 trillion US dollars)
Paragraph 2 because these data intuitively show the rapid
development of e-commerce in recent years

Source 4
Reference:
Yu Q, Guo L. Research on the Innovation and Development of
Retail Formats in China under the Background of New
Industrial Revolution[C]//5th Annual International Conference
on Social Science and Contemporary Humanity Development
(SSCHD 2019). Atlantis Press, 2019.
Source Evaluation
Currency
This article was published in 2019. which was only one year
ago, So it is current. The majority of references are from within
the past 10 years (after 2010) so they are fairly current and
relevant.
Authority
two researchers contributed to this article, both of them got
master degree. All three received higher education at Beijing
Jiaotong University. This source was published in a World-class
conferences, 5th Annual International Conference on Social

Science and Contemporary Humanity Development (SSCHD
2019).
Accuracy
other academic and scientific research is referenced throughout
the article such as studies conducted by graduates of University
of Beijing Jiaotong. This source abides by academic
conventions and style in terms of format and language it
objectively discusses how the transformation of Chinese
traditional retail industry under the new business model
Use of Source
Traditional retail industry pays more attention to consumers'
shopping experience
· P3:Bookstores, bedclothes and flower supermarkets all focus
on shaping the scene mode that fits the commodity attributes.
Combined with vr and ar interactive entertainment facilities,
consumers can enhance their sense of deep experience and
satisfaction. Some enterprises have also applied immersive
experience technology into consumption scenes Intelligent
fitting mirror and 3d experience scenes have further
strengthened customers' sense of experience and brand
viscosity...

Paragraph 5 because this source shows how the traditional retail
industry changes under the background of technological change,
especially the rapid development trend of online shopping
The rising cost of factors of production has squeezed traditional
retail profits
· P3; In recent years, with the rise of labor costs, the operating
costs of retail enterprises continue to rise, which also limits the
innovative development of retail enterprises. Currently part of
the technology company has to carry out the artificial
intelligence research and development and has achieved
preliminary results, some achievements have been first made a
application in logistics Industry...
Paragraph 2 because this source shows examines the current
predicament of China's traditional retail industry
The development and popularity of the Internet has changed
people's consumption patterns。
Third industrial revolution in the computer, the Internet, the
application and popularization of mobile payment technology,

make the human into the "information age", the development of
the information revolution made retail enter to comprehensively
deepen stage, the height of the development of productivity has
realized the logistics, information flow, cash flow, knowledge
flow of the global open, marked the retail trade the deep
development of globalization...
Paragraph 3 because this resource illustrates the changes that
the development of e-commerce has brought to the retail
industry
Source 5
Reference:
Source Evaluation
Currency
Authority
Accuracy
Use of Source

Conclusions drawn from your reading

You will be given a tutorial following submission of the
assessment. In the tutorial, you will be asked to:
· Show your tutor how you found your sources
· Talk your tutor through what you think are the useful parts of
the sources
You will also be given opportunity to:
· Ask any questions you have on the assessment
· Get feedback on the work you have done so far
This assessment is worth 40% of your reading mark.

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