Aedan Ryan of Puddleducks, sharing his experiences of running a business blog at the launch of the Irish Internet Association's guide to Business Blogging.
The document discusses trends in e-learning and strategies for effective training. It summarizes the results of a survey of UK learning and development specialists. The survey found that most organizations have been using e-learning for over 4 years but 37% feel it is not meeting expectations. Respondents said poor communication, lack of engagement, and misalignment were reasons for this. The document advocates adopting an agile approach to training that is goal-driven, integrated, liberating and engaging. It provides examples of how simulation, games, and mobile learning can make training more impactful.
The document reviews the Flip Ultra HD video recorder. It notes that the recorder captures 120 minutes of high definition video, uses a flip out USB stick to download videos and charge batteries without wires. Software enables managing and publishing video clips as well as capturing still photos from videos. An underwater case was also purchased. The recorder is compact, allows easy uploading and charging, and high quality still photos can be taken from videos. However, the software does not allow editing of individual clips.
This document contains photo credits from 10 different photographers credited for their work. It concludes by inviting the reader to create their own Haiku Deck presentation on SlideShare.
The document discusses airships and provides brief details about their creator Henri Giffard, that his airship traveled 27 km, and includes pictures about future airships.
There’S Something Profoundly Wonderful About A New LifeBrendan Hughes
A new life brings profound wonder. The beginning of existence holds immense promise and potential for growth and experience. The emergence of a new being into the world represents renewal, hope and endless possibilities.
Unpacking Altmetric Donuts: Content Analysis of Tweets to Scholarly Journal A...smine
1. The document analyzes the content of tweets about scholarly journal articles from the Altmetric Top 100 articles of 2014 and a random sample of 100 articles to understand what is being tweeted and by whom.
2. It finds that most tweets are retweets from non-academics that mention the article title or journal title, while original tweets from academics more often include commentary or critique of the article.
3. The results suggest that highly shared articles receive more diverse and critical engagement on Twitter than typical articles, and that retweets make up the majority of tweets regardless of the tweeter's profile.
The document discusses trends in e-learning and strategies for effective training. It summarizes the results of a survey of UK learning and development specialists. The survey found that most organizations have been using e-learning for over 4 years but 37% feel it is not meeting expectations. Respondents said poor communication, lack of engagement, and misalignment were reasons for this. The document advocates adopting an agile approach to training that is goal-driven, integrated, liberating and engaging. It provides examples of how simulation, games, and mobile learning can make training more impactful.
The document reviews the Flip Ultra HD video recorder. It notes that the recorder captures 120 minutes of high definition video, uses a flip out USB stick to download videos and charge batteries without wires. Software enables managing and publishing video clips as well as capturing still photos from videos. An underwater case was also purchased. The recorder is compact, allows easy uploading and charging, and high quality still photos can be taken from videos. However, the software does not allow editing of individual clips.
This document contains photo credits from 10 different photographers credited for their work. It concludes by inviting the reader to create their own Haiku Deck presentation on SlideShare.
The document discusses airships and provides brief details about their creator Henri Giffard, that his airship traveled 27 km, and includes pictures about future airships.
There’S Something Profoundly Wonderful About A New LifeBrendan Hughes
A new life brings profound wonder. The beginning of existence holds immense promise and potential for growth and experience. The emergence of a new being into the world represents renewal, hope and endless possibilities.
Unpacking Altmetric Donuts: Content Analysis of Tweets to Scholarly Journal A...smine
1. The document analyzes the content of tweets about scholarly journal articles from the Altmetric Top 100 articles of 2014 and a random sample of 100 articles to understand what is being tweeted and by whom.
2. It finds that most tweets are retweets from non-academics that mention the article title or journal title, while original tweets from academics more often include commentary or critique of the article.
3. The results suggest that highly shared articles receive more diverse and critical engagement on Twitter than typical articles, and that retweets make up the majority of tweets regardless of the tweeter's profile.
PuddleDucks.ie is an Irish online retailer of outdoor clothing for children and adults, founded in 2005. They sell over 100 products on their website and have expanded their product lines over the years. They use a variety of online marketing strategies like Google AdWords, Facebook ads, customer reviews, social media, email marketing and analytics to track conversions and ROI. Their goals for the future include redesigning their website, adding new features, and pursuing international expansion.
Ten ways that hr staff can get involved in social mediaClayton Wehner
Ten ways HR staff can get involved in social media include:
1. Launching a dedicated career portal on the company website to represent the employer brand.
2. Following industry blogs to learn, discuss information, and get ideas for their own blog.
3. Researching candidates, suppliers, and other stakeholders using social media to learn more about them.
4. Monitoring what people say about the organization online and responding when appropriate.
The document discusses social media and its importance. It defines social media as online services that focus on building communities for users to share interests and activities. Examples like Facebook, YouTube, and Twitter are given. The summary explains the benefits of using social media for business purposes like marketing, networking, and job searching. It also provides basic steps on setting up profiles on Facebook, LinkedIn, and Twitter.
Social Media Marketing for Lawyers
Presented at Globalaw Americas Regional meeting 2009, Banff Springs.
Presented by: Michael Rabinovici, LL.B.,VP, Strategic Initiatives, AR Communications Inc.
This document provides an overview of blogging and how to set up a blog. It discusses the top reasons why businesses blog, including to present a more human face and build a community around a brand. It also provides a snapshot of the Irish blogging landscape and covers key considerations for setting up a blog such as domain name, hosting, content generation, and promotion strategies. The document includes case studies and discusses using analytics to track blog performance. It concludes by taking any additional questions.
The document discusses the basics of social media and provides guidance on setting up profiles on key social media platforms like Twitter, Facebook, and LinkedIn. It explains what social media is, how it has evolved from earlier internet technologies, and some of the major social media sites. It also outlines reasons to use social media, including connecting with others, self-promotion, and marketing. Finally, it gives high-level instructions on completing profiles and getting started on the main social networks.
The document discusses various digital marketing strategies including social networks, business networks, viral video marketing, email marketing, blogging, and Twitter. It provides information on why these strategies are effective for marketing, how to get started with each channel, and tips for implementation. Key metrics are presented showing the high return on investment that can be achieved through email marketing. The overall message is that these online marketing tactics provide opportunities for businesses to reach large audiences at a relatively low cost.
Is social media relevant to my business, by Katie King, ZoodikersZoodikers
This document discusses how social media can be relevant for businesses and provides tips on getting started and using various social media platforms effectively. It emphasizes starting with clear business goals and objectives, being present where clients and competitors are online, and measuring success. Specific tips are given for using LinkedIn, Facebook, YouTube, Twitter, SlideShare, blogging and online PR to generate leads and influence customers while aligning activities with business goals. Costs and options for social media workshops are also mentioned.
This document provides an overview of various digital marketing strategies and tactics. It discusses using social networks like Facebook and LinkedIn for business purposes. It also covers viral video marketing, email marketing, blogging, and using Twitter. For each tactic, it provides tips on how to get started and highlights potential benefits like increasing brand awareness, growing an audience, and low costs of some online marketing approaches.
This document provides an overview of various digital marketing strategies and tactics. It discusses using social networks like Facebook and LinkedIn, viral video marketing, email marketing, blogging, and Twitter to help businesses connect with customers and promote their brand online. Specific tips are provided on setting up profiles and pages on social media sites, creating engaging video and blog content, and using tools to optimize email marketing campaigns. The document emphasizes that an integrated online presence across multiple channels can help businesses reach more potential customers at a low cost.
The document provides an overview of online marketing strategies including social media, search engine optimization (SEO), and blogging. It discusses popular social media platforms like Facebook, Twitter, and LinkedIn and tips for effective use. It also outlines best practices for SEO, such as keyword research and analytics. Finally, it discusses using blogging for business purposes, including defining a niche and inviting guest bloggers to generate engaging content.
Association of Women in Communications Tulsa Ed SchipulEd Schipul
This document discusses how to harness social media by joining online conversations, using tools like blogs, podcasts, RSS feeds, social networks, social bookmarking, and online video. It emphasizes engaging with audiences, sharing knowledge, and monitoring your online reputation. Tips are provided for attracting eyeballs with photos, leveraging existing networks, and dealing promptly with any negative information found online.
The document discusses using social media for small businesses and craft businesses. It outlines the benefits of social media which include reaching new audiences, providing new ways to engage existing audiences, building relationships, and driving traffic to a website. It then provides tips on defining a social media strategy, building an online brand through platforms like Facebook, Etsy, LinkedIn, Flickr, YouTube, and blogging. Key areas covered include listening to customers, using hashtags and keywords, and public relations tactics like article marketing.
Blogs are an effective way for businesses to drive traffic and generate buzz. They are inexpensive to create and maintain, and can last indefinitely on the internet. Blogs allow businesses to showcase their expertise, thought leadership, and humanize their brand. If businesses are not blogging, their competitors likely are, giving them a first mover advantage in search results and building trust with customers. Blogs are one of the best ways for businesses to establish themselves as an industry leader and thought leader.
This document provides an overview of guerrilla e-marketing strategies. It discusses using social networks like Facebook and LinkedIn, viral marketing techniques, video marketing, email marketing, blogging, and Twitter. For each channel, it provides reasons to use it, how to get started, and tips for success. Key recommendations include developing an online presence on multiple networks, creating engaging content like videos to generate interest, using metrics to optimize campaigns, and leveraging connections to help content spread virally. The overall message is that these low-cost digital marketing tactics can help businesses expand their reach online.
This document provides an overview of guerrilla e-marketing strategies. It discusses using social networks like Facebook and LinkedIn, viral marketing techniques, video marketing, email marketing, blogging, and Twitter. For each channel, it provides reasons to use it, how to get started, and tips for success. Key recommendations include developing an online presence on multiple networks, creating engaging content like videos to generate interest, using email to build loyalty, setting up a blog to share news, and using Twitter for quick updates. Measurement of results is also emphasized to improve marketing efforts over time.
This document discusses the importance of social media strategy and outlines benefits of various social media platforms. It notes that social media allows sharing information with a broad audience and that consumers make buying decisions based on social media content from trusted sources. Key benefits outlined include establishing thought leadership, increasing website traffic, branding, customer engagement, gaining new customers and leads, and monitoring brand reputation. The document recommends using blogging to focus thoughts and justify company actions, and using tools like Hootsuite to manage multiple social media profiles from one place.
10 Social Media Tools For Executive Job Search 4 2009Jennifer McClure
This document provides 10 social media resources for executive job searching:
1. LinkedIn - Create a detailed profile and engage with groups and discussions to build your professional network.
2. VisualCV - Build an online multimedia resume to showcase your skills and personal brand.
3. JibberJobber - Track your networking activities and contacts to manage relationships.
4. Personal websites - Establish online credibility by claiming a custom domain name.
5. Blogging - Increase online visibility and build credibility by discussing your industry through blogging.
6. Facebook - Build professional connections and share updates through Facebook.
7. Ning groups - Join industry groups on Ning to find resources and network.
8
This document provides tips for using LinkedIn effectively. It discusses setting up an informative personal profile by including a professional headline, employment history, education, contact info, and links. The background summary should identify one's target market, services, keywords, experience, and benefits for clients. The document also recommends engaging on LinkedIn by sharing content, promoting one's own blog and website, and offering recommendations to build credibility. Finally, it notes that corporate profiles and following industry resources can further leverage LinkedIn for business and marketing goals.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
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Similar to Aedan Ryan of PuddleDucks.ie talks about his Business Blog
PuddleDucks.ie is an Irish online retailer of outdoor clothing for children and adults, founded in 2005. They sell over 100 products on their website and have expanded their product lines over the years. They use a variety of online marketing strategies like Google AdWords, Facebook ads, customer reviews, social media, email marketing and analytics to track conversions and ROI. Their goals for the future include redesigning their website, adding new features, and pursuing international expansion.
Ten ways that hr staff can get involved in social mediaClayton Wehner
Ten ways HR staff can get involved in social media include:
1. Launching a dedicated career portal on the company website to represent the employer brand.
2. Following industry blogs to learn, discuss information, and get ideas for their own blog.
3. Researching candidates, suppliers, and other stakeholders using social media to learn more about them.
4. Monitoring what people say about the organization online and responding when appropriate.
The document discusses social media and its importance. It defines social media as online services that focus on building communities for users to share interests and activities. Examples like Facebook, YouTube, and Twitter are given. The summary explains the benefits of using social media for business purposes like marketing, networking, and job searching. It also provides basic steps on setting up profiles on Facebook, LinkedIn, and Twitter.
Social Media Marketing for Lawyers
Presented at Globalaw Americas Regional meeting 2009, Banff Springs.
Presented by: Michael Rabinovici, LL.B.,VP, Strategic Initiatives, AR Communications Inc.
This document provides an overview of blogging and how to set up a blog. It discusses the top reasons why businesses blog, including to present a more human face and build a community around a brand. It also provides a snapshot of the Irish blogging landscape and covers key considerations for setting up a blog such as domain name, hosting, content generation, and promotion strategies. The document includes case studies and discusses using analytics to track blog performance. It concludes by taking any additional questions.
The document discusses the basics of social media and provides guidance on setting up profiles on key social media platforms like Twitter, Facebook, and LinkedIn. It explains what social media is, how it has evolved from earlier internet technologies, and some of the major social media sites. It also outlines reasons to use social media, including connecting with others, self-promotion, and marketing. Finally, it gives high-level instructions on completing profiles and getting started on the main social networks.
The document discusses various digital marketing strategies including social networks, business networks, viral video marketing, email marketing, blogging, and Twitter. It provides information on why these strategies are effective for marketing, how to get started with each channel, and tips for implementation. Key metrics are presented showing the high return on investment that can be achieved through email marketing. The overall message is that these online marketing tactics provide opportunities for businesses to reach large audiences at a relatively low cost.
Is social media relevant to my business, by Katie King, ZoodikersZoodikers
This document discusses how social media can be relevant for businesses and provides tips on getting started and using various social media platforms effectively. It emphasizes starting with clear business goals and objectives, being present where clients and competitors are online, and measuring success. Specific tips are given for using LinkedIn, Facebook, YouTube, Twitter, SlideShare, blogging and online PR to generate leads and influence customers while aligning activities with business goals. Costs and options for social media workshops are also mentioned.
This document provides an overview of various digital marketing strategies and tactics. It discusses using social networks like Facebook and LinkedIn for business purposes. It also covers viral video marketing, email marketing, blogging, and using Twitter. For each tactic, it provides tips on how to get started and highlights potential benefits like increasing brand awareness, growing an audience, and low costs of some online marketing approaches.
This document provides an overview of various digital marketing strategies and tactics. It discusses using social networks like Facebook and LinkedIn, viral video marketing, email marketing, blogging, and Twitter to help businesses connect with customers and promote their brand online. Specific tips are provided on setting up profiles and pages on social media sites, creating engaging video and blog content, and using tools to optimize email marketing campaigns. The document emphasizes that an integrated online presence across multiple channels can help businesses reach more potential customers at a low cost.
The document provides an overview of online marketing strategies including social media, search engine optimization (SEO), and blogging. It discusses popular social media platforms like Facebook, Twitter, and LinkedIn and tips for effective use. It also outlines best practices for SEO, such as keyword research and analytics. Finally, it discusses using blogging for business purposes, including defining a niche and inviting guest bloggers to generate engaging content.
Association of Women in Communications Tulsa Ed SchipulEd Schipul
This document discusses how to harness social media by joining online conversations, using tools like blogs, podcasts, RSS feeds, social networks, social bookmarking, and online video. It emphasizes engaging with audiences, sharing knowledge, and monitoring your online reputation. Tips are provided for attracting eyeballs with photos, leveraging existing networks, and dealing promptly with any negative information found online.
The document discusses using social media for small businesses and craft businesses. It outlines the benefits of social media which include reaching new audiences, providing new ways to engage existing audiences, building relationships, and driving traffic to a website. It then provides tips on defining a social media strategy, building an online brand through platforms like Facebook, Etsy, LinkedIn, Flickr, YouTube, and blogging. Key areas covered include listening to customers, using hashtags and keywords, and public relations tactics like article marketing.
Blogs are an effective way for businesses to drive traffic and generate buzz. They are inexpensive to create and maintain, and can last indefinitely on the internet. Blogs allow businesses to showcase their expertise, thought leadership, and humanize their brand. If businesses are not blogging, their competitors likely are, giving them a first mover advantage in search results and building trust with customers. Blogs are one of the best ways for businesses to establish themselves as an industry leader and thought leader.
This document provides an overview of guerrilla e-marketing strategies. It discusses using social networks like Facebook and LinkedIn, viral marketing techniques, video marketing, email marketing, blogging, and Twitter. For each channel, it provides reasons to use it, how to get started, and tips for success. Key recommendations include developing an online presence on multiple networks, creating engaging content like videos to generate interest, using metrics to optimize campaigns, and leveraging connections to help content spread virally. The overall message is that these low-cost digital marketing tactics can help businesses expand their reach online.
This document provides an overview of guerrilla e-marketing strategies. It discusses using social networks like Facebook and LinkedIn, viral marketing techniques, video marketing, email marketing, blogging, and Twitter. For each channel, it provides reasons to use it, how to get started, and tips for success. Key recommendations include developing an online presence on multiple networks, creating engaging content like videos to generate interest, using email to build loyalty, setting up a blog to share news, and using Twitter for quick updates. Measurement of results is also emphasized to improve marketing efforts over time.
This document discusses the importance of social media strategy and outlines benefits of various social media platforms. It notes that social media allows sharing information with a broad audience and that consumers make buying decisions based on social media content from trusted sources. Key benefits outlined include establishing thought leadership, increasing website traffic, branding, customer engagement, gaining new customers and leads, and monitoring brand reputation. The document recommends using blogging to focus thoughts and justify company actions, and using tools like Hootsuite to manage multiple social media profiles from one place.
10 Social Media Tools For Executive Job Search 4 2009Jennifer McClure
This document provides 10 social media resources for executive job searching:
1. LinkedIn - Create a detailed profile and engage with groups and discussions to build your professional network.
2. VisualCV - Build an online multimedia resume to showcase your skills and personal brand.
3. JibberJobber - Track your networking activities and contacts to manage relationships.
4. Personal websites - Establish online credibility by claiming a custom domain name.
5. Blogging - Increase online visibility and build credibility by discussing your industry through blogging.
6. Facebook - Build professional connections and share updates through Facebook.
7. Ning groups - Join industry groups on Ning to find resources and network.
8
This document provides tips for using LinkedIn effectively. It discusses setting up an informative personal profile by including a professional headline, employment history, education, contact info, and links. The background summary should identify one's target market, services, keywords, experience, and benefits for clients. The document also recommends engaging on LinkedIn by sharing content, promoting one's own blog and website, and offering recommendations to build credibility. Finally, it notes that corporate profiles and following industry resources can further leverage LinkedIn for business and marketing goals.
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