An introduction to Screen Pages
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The agenda for the Client Day meeting in November 2016 includes presentations on recent search and ecommerce platform updates, analytics on user behavior and traffic sources, and a discussion of marketing activities that made the biggest impact that year. It will conclude with drinks and snacks.
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Báo cáo hơn 60 trang nội dung về thị trường thương mại điện tử và thói quen người tiêu dùng Việt Nam. Mức độ thâm nhập Internet và sự phổ biến của smartphone khiến hành vi mua sắm của người tiêu dùng vô cùng thú vị.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
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- The Vietnamese e-commerce market reached $4.07 billion in 2015 and is growing at a rate double that of Japan.
- Popular online shopping sites in Vietnam include Lazada, Tiki, Zalora, and The Gioi Di Dong. Lazada has the most monthly users.
- Two-thirds of Vietnamese ages 18-39 in major cities have shopped online. Nearly half of those people have also used Facebook shopping.
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Báo cáo hơn 60 trang nội dung về thị trường thương mại điện tử và thói quen người tiêu dùng Việt Nam. Mức độ thâm nhập Internet và sự phổ biến của smartphone khiến hành vi mua sắm của người tiêu dùng vô cùng thú vị.
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On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
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- The Vietnamese e-commerce market reached $4.07 billion in 2015 and is growing at a rate double that of Japan.
- Popular online shopping sites in Vietnam include Lazada, Tiki, Zalora, and The Gioi Di Dong. Lazada has the most monthly users.
- Two-thirds of Vietnamese ages 18-39 in major cities have shopped online. Nearly half of those people have also used Facebook shopping.
- The top products purchased online are fashion, IT/mobile phones, and kitchen/home appliances. Lazada is the most widely used and recently used site.
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- Popular online shopping sites in Vietnam include Lazada, Tiki, Zalora, and The Gioi Di Dong. Lazada has the most monthly users.
- Two-thirds of Vietnamese ages 18-39 in major cities have shopped online. Nearly half of those people have also used Facebook shopping.
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- 94% of Vietnamese internet users shop online, with Lazada, Tiki, and Sendo being the most well-known sites.
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Mini store such as Miniso or Mumuso is on the increase mainly at the cities such as Ho Chi Minh and Hanoi.
This survey was conducted to find out users’ motivations to use these stores as well as the recognition of the main brands.
The survey was conducted to about 600 male and female among 20 – 39 years old in HCMC & Hanoi.
Global trends in online shopping
The document discusses how the rise of online shopping is reshaping the retail industry and impacting listed property owners. It notes that online shopping is expected to increase 162% over the next five years globally. While online shopping currently makes up a small percentage of retail sales in South Africa, large retailers cannot ignore this global trend. The document discusses strategies property owners can use to integrate technology into the shopping experience, such as apps and charging stations, to attract consumers and increase time spent at physical locations. It also notes some retailers are focusing more on lifestyle and experiential features to help retain shoppers.
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The document discusses ways for content marketers to overcome creative blocks. It notes that Nordstrom uses personalized, triggered emails to recommend additional products to customers. The document encourages downloading a report on hitting marketing targets from dotmailer.com/HTM100.
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This document discusses how visual content and influencer marketing can be leveraged throughout the modern consumer journey. It provides three case studies of brands successfully using different visual content strategies: 1) NYX Professional Makeup used user-generated content at scale to engage existing customers and attract new communities. 2) Estée Lauder's Aveda brand tested short-form video against images for new customer acquisition campaigns on Facebook. 3) Pepe Jeans ran an influencer campaign with over 1,500 participants, 55 store activations, and content reaching over 33 million users on social media. The document emphasizes analyzing consumer behaviors, applying context throughout touchpoints, and consistently measuring and optimizing performance.
07. epsilon abacus
This document discusses the growing importance of catalogues for driving ecommerce sales. It provides examples of companies that have seen success using direct mail campaigns, such as increased repurchase rates and response rates. Direct mail is described as an effective marketing channel for delivering the best customers who spend more and have higher lifetime values compared to other channels. Data shows that catalogues can drive online activity and sales by improving the customer experience on the website. In conclusion, direct mail is considered an important part of integrated marketing strategies and remains effective despite the increasingly digital world.
06. the type face group
Natalie Weaving from The Typeface Group discusses considerations for social media use regarding behaviors, expectations, and consumers. Statistics show that many consumers research purchases online and question the value of luxury brands. Engaging with new luxury consumers is an opportunity to focus on the experiences and feelings products can evoke rather than just price and status.
04. JMango360
The document discusses the rise of mobile apps and their importance for online merchants in today's "App Economy". Some key points made include:
- Mobile apps are driving more commerce than mobile browsers, with people spending much more time in apps than mobile websites.
- Leading online retailers have found that customers who use their mobile app spend 20-30% more on average and are much more loyal and frequent visitors.
- Apple and Google are prioritizing apps in their search rankings and algorithms, making it critical for online stores to have an optimized mobile app.
- For many merchants, a mobile app integrated with their online store can increase customer spending, visits, time on site and transactions completed on mobile.
01. Screen Pages latest news
This document outlines the agenda for a client event hosted by Screen Pages, a Magento professional partner. The agenda includes presentations on generating content, Magento 2.2 features, the app economy, and the power of content. It also includes a panel discussion with representatives from Dotmailer, Jmango, Olapic, and other companies. Recent projects completed by Screen Pages utilizing Magento 2 are highlighted. Key industry trends discussed include the growth of mobile commerce, personalized experiences, user generated content, social shopping, chatbots and live chat, and the "Uberisation" of shipping and fulfillment.
Key trends impacting multi channel retail 2017
Screen Pages CEO Sarah Willcocks presentation on Key trends impacting the multi-channel retail environment in 2017
What Users Do
The document discusses how user experience (UX) testing can help companies improve online sales. It recommends setting tasks for test participants to complete on a website while watching their videos to identify areas of frustration. UX testing can help validate new features, optimize marketing costs by observing user searches, and settle internal debates. The document provides examples of companies that saw increased online sales and conversion rates after removing friction points discovered in UX testing. It encourages readers to try UX testing for free and provides five tips to increase sales, such as ensuring the returns policy page is easy to understand and mining search logs to improve relevant content.
Mention Me
Simon Dring is the Head of Client Success at Mention-Me. His contact information is provided as simon@mention-me.com. The document contains contact information for Simon Dring in his role at Mention-Me.
Magento
This document discusses Magento's commerce platform and solutions. It highlights Magento's next generation M2 platform, which provides improved performance, flexibility, and shopper experiences. The document also discusses Magento's analytics and payments solutions, and how Magento can help businesses achieve their commerce goals.
Dan Richardson
This document provides an overview of search marketing strategies for 2017. It discusses how the online landscape is becoming increasingly mobile-focused and how marketers need to adapt by presenting relevant content across different devices. Specific tips covered include optimizing websites for mobile, using new Google search advertising extensions, leveraging demographic targeting for search ads, and taking advantage of updated shopping and local inventory ads. It also recommends regularly reviewing keyword data from multiple sources to find new opportunities and monitor competitors.
Bronto
This document summarizes a presentation given by Max Kissick-Jones of Bronto Software about the top email marketing tactics used by retailers. The document shares that segmentation, welcome series, remailing, cart recovery, and post-purchase series are some of the most commonly and effectively used tactics. It also notes that larger retailers tend to use fewer email tactics than smaller retailers. The document aims to help retailers understand which tactics deliver the highest returns so they can prioritize the most effective programs.
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An introduction to Screen Pages
- 3. Intro Search update 13:50 Brand & Soul 14:20 Magento update 14:50 Tea/coffee 15:20 Bronto 15:40 What users do 16:10 Mention Me 16:40 Conclusion 17:10 Drinks/nibbles 17:25 Agenda
- 4. Recent work
- 6. This Works
- 8. Crown Brush
- 10. Latest stats
- 11. Average Average order value £72 £ per visit £2.48 Bounce rate (overall) 47% Bounce rate (home page) 19% Conversion rate 2.8% Overall metrics
- 12. % of visits Bounce rate Conversion rate Direct 14% 50% 2.7% Organic search 40% 40% 2.5% Paid search 19% 43% 3.03% Referrals 8% 52% 1.8% Email 15% 46% 3.7% Traffic sources
- 13. Mobile Tablet Desktop % visitors 29% 26% 45% Bounce rate 51% 43% 44% Conversion rate 1.0% 2.9% 4.0% % sales 10.4% 24.3% 64.4% Mobile analysis
- 14. Marketing activity with biggest impact for 2017?