Klout measures social influence through a Klout Score, which analyzes true reach (how many people are influenced), amplification (how much influence content has), and network impact (influence of one's network). Adweek has a high Klout Score as a celebrity influencer, with over 100k true reach and amplification, and 59k network impact, showing it creates widely shared content reaching a large, influential audience.

1. Klout? Adweek Has It
The Klout Score has become a go-to measure of a brand’s social influence.
The Klout Score uses data from social networks and creates the following
three sub-measures:
True Reach: How many people are influenced by what you create
Amplification: How much you influence them
Network Impact: The influence of your network
Adweek
As a Klout “Celebrity” Adweek
stands as a top-level influencer,
creating extensive amounts of
True Reach 117K content which is shared with a
Amplification 76K highly- regarded and far-reaching
audience.
Network 59K
As Comparison:
Contact: info@adweek.com
Connect: /Adweek @Adweek
The Voice of Media
Source: Klout August 2012