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Klout? Adweek Has It
  The Klout Score has become a go-to measure of a brand’s social influence.
  The Klout Score uses data from social networks and creates the following
  three sub-measures:
  True Reach: How many people are influenced by what you create
  Amplification: How much you influence them
  Network Impact: The influence of your network



  Adweek
                                           As a Klout “Celebrity” Adweek
                                           stands as a top-level influencer,
                                           creating extensive amounts of
 True Reach           117K                 content which is shared with a

 Amplification         76K                 highly- regarded and far-reaching
                                           audience.
 Network               59K
  As Comparison:




                                            Contact: info@adweek.com
                                            Connect:    /Adweek         @Adweek
The Voice of Media
                                                                       Source: Klout August 2012

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Klout

  • 1. Klout? Adweek Has It The Klout Score has become a go-to measure of a brand’s social influence. The Klout Score uses data from social networks and creates the following three sub-measures: True Reach: How many people are influenced by what you create Amplification: How much you influence them Network Impact: The influence of your network Adweek As a Klout “Celebrity” Adweek stands as a top-level influencer, creating extensive amounts of True Reach 117K content which is shared with a Amplification 76K highly- regarded and far-reaching audience. Network 59K As Comparison: Contact: info@adweek.com Connect: /Adweek @Adweek The Voice of Media Source: Klout August 2012