This document discusses marketing to the Hispanic population in the United States. It notes that Hispanics now make up about one in six Americans and have been the fastest growing ethnic group. It asks whether marketers and media should still target Hispanics specifically through ethnic marketing or reach them through mainstream advertising. The document also provides details about a special section on Hispanic marketing that will appear in Adweek magazine, including rates and contact information.

1. Hispanic Marketing
From music to movies and TV to food and beverages,
Hispanic culture has become a part of mainstream America.
Hispanics have been the fastest growing ethnic group in the U.S.,
and today about one in six Americans identify as Hispanic.
Should today’s marketers and media still be targeting the Hispanic
market or should they be reached via mainstream advertising?
The range of topics will include:
n Media Consumption Habits n Technology
n Spending Habits n Marketing
PROGRAM DETAILS
n Special section in Adweek
n Lives on Adweek.com and is searchable
n Receive 25 copies of February 27
issue for own use
n Showcase2-3 minute video
on Adweek.com
n Reachan audience of more than
100,000+ industry influencers
n Bonus distribution to AHAA members
Issue Date: March 19, 2012
Space Close: March 8, 2012
Materials Close: March 5, 2012
Rates: Full page with facing
advertorial: $15,000 net
Full page: $12,500 net
Half page: $8,000 net
For more information, please contact
Vincent Nelson, Sales Director
212.493.4341, vincent.nelson@adweek.com