Data-Driven SEO: Correlation Does Not Equal CausationRenee Girard
Data-Driven SEO: Correlation Does Not Equal Causation
Talk for Mississippi State University's Advanced Statistics Class, 11/2020
TLDR: https://starwarsintrocreator.kassellabs.io/#!/CMLLbd91eqIcOecTDDtN
SEO Resources: http://bit.ly/seo-tools-2018
SEO: Just Enough To Be Dangerous Today, Tomorrow & BeyondRenee Girard
Organic Search is the effective and cheap fuel that’s built to sustain your acquisition engine for years. Learn how Google search works and what you need to do today to ensure your users can discover your website easier through Search Engine Optimization.
What is SEO and why should I care?
How does Google search work?
Making the business case for SEO and SEO integration
Hot topics for the future
What to do about them so you can sleep at night
- Voice search
- Mobile and emerging technologies
- The ever-shrinking organic SERP
(Mostly) Free SEO Tools >> http://bit.ly/seo-tools-2018
Event >> https://www.thevalleymke.org/events/seo
SEO Expert India is an award winning Search Engine Optimization Company, specializing SEO, Search Engine Optimization, Search Engine Optimization, Search Engine Optimization SEO, Search Engine Marketing, Search Engine Promotion, search engine ranking, Guaranteed, search engine optimization and SEO, top SEO Expert India, Search Engine Optimization, SEO in Organic Website Optimization Techniques known as SEO.
Search Engine Marketing - A Business PerspectiveHans Riemer
A management approach to SEO or Search Engine Optimization.
When it comes to SEO, there's no shortage of information on what to do and how to do it. Some of it is quite good, while other information is out of date or flat-out wrong. This presentation, delivered at the North-By-North-Shore conference near Boston in June, 2013, focuses on the overall strategy and issues that senior management must address to be successful with Search Marketing.
Botify commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment enterprise companies can experience by using the Botify platform.
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
Data-Driven SEO: Correlation Does Not Equal CausationRenee Girard
Data-Driven SEO: Correlation Does Not Equal Causation
Talk for Mississippi State University's Advanced Statistics Class, 11/2020
TLDR: https://starwarsintrocreator.kassellabs.io/#!/CMLLbd91eqIcOecTDDtN
SEO Resources: http://bit.ly/seo-tools-2018
SEO: Just Enough To Be Dangerous Today, Tomorrow & BeyondRenee Girard
Organic Search is the effective and cheap fuel that’s built to sustain your acquisition engine for years. Learn how Google search works and what you need to do today to ensure your users can discover your website easier through Search Engine Optimization.
What is SEO and why should I care?
How does Google search work?
Making the business case for SEO and SEO integration
Hot topics for the future
What to do about them so you can sleep at night
- Voice search
- Mobile and emerging technologies
- The ever-shrinking organic SERP
(Mostly) Free SEO Tools >> http://bit.ly/seo-tools-2018
Event >> https://www.thevalleymke.org/events/seo
SEO Expert India is an award winning Search Engine Optimization Company, specializing SEO, Search Engine Optimization, Search Engine Optimization, Search Engine Optimization SEO, Search Engine Marketing, Search Engine Promotion, search engine ranking, Guaranteed, search engine optimization and SEO, top SEO Expert India, Search Engine Optimization, SEO in Organic Website Optimization Techniques known as SEO.
Search Engine Marketing - A Business PerspectiveHans Riemer
A management approach to SEO or Search Engine Optimization.
When it comes to SEO, there's no shortage of information on what to do and how to do it. Some of it is quite good, while other information is out of date or flat-out wrong. This presentation, delivered at the North-By-North-Shore conference near Boston in June, 2013, focuses on the overall strategy and issues that senior management must address to be successful with Search Marketing.
Botify commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment enterprise companies can experience by using the Botify platform.
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
Brett Walters, Sr. Director, Duke Alumni Association, shares how the Duke Alumni Association successfully implemented a pilot program with LinkedIn to connect Duke Alums with their alma maters' Alumni Association.
Webinar: How to Make Data-Driven Marketing Decisions Without a Data Science D...Botify
Enterprise brands are flooded with data - data that has the potential to propel a company to new levels of operational efficiency, performance, and growth. And with customer experience at the heart of a successful business, modern marketers, in particular are under constant pressure to make informed, data-driven decisions with agility.
How can we spend less time pulling and preparing data, and more time actioning against it?
Learn how LinkedIn is investing in higher education and get a sneak preview of new solutions and tools that will help you achieve your marketing goals.
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
The Best in Landing Page Optimization TipsMarketing Mojo
Did you miss Janet Driscoll Miller's presentation at Pubcon on the best in landing page optimization tips? Check out the presentation here and learn the basic tactics to use, as well as advanced landing page tactics including progressive profiling, conversion paths, and social integration.
LinkedIn Financial Services Webinar Part 3 - 6-26-12LinkedIn
This deck gives a deeper understanding of how financial advisors can leverage social media, and how various types of advisors achieved success despite the challenges presented by company compliance policies, based on research by LinkedIn and FTI Consulting. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
Ad Week Europe, B2B Forum- The Future of B2B: The Rise of the Data-Driven, Cu...LinkedIn Europe
Russell Glass-Head of Marketing Products at LinkedIn presentation deck from the LinkedIn B2B Forum, March 24th 2015 at the Hamyard Hotel as part of Advertising Week Europe.
The recently re-imagined LinkedIn Career Pages are a powerful tool to strengthen your employer brand. Whether you’re struggling to hire top talent for specific functions, new geographies, or new roles, the Next Generation of LinkedIn Career Pages enables you to attract, engage, and hire the right talent by helping you tell a tailored story to every candidate. The improved interface also makes it easier to build and implement personalized pages with minimal resources, empowering you to tell the right story to the right talent.
Expect to Learn:
- Discover new features, get content tips, and learn best practices
- Dive into the intuitive interface to learn how to build and implement targeted audience views with minimal resources
- Explore examples and hear about other customers’ return on investment (ROI) from their new Career Pages
Learn more about LinkedIn Career Pages here: http://bit.ly/2e6BhVE
The Link to Your Tech Customers: By the NumbersLinkedIn
An effective technology marketing strategy is complex, regardless if you’re in PR, content development, events, brand or lead generation. And, at the end of the day, success depends upon a deep understanding of your customer and their content needs.
With over 13 million technology-minded professionals engaged on LinkedIn, we’ve taken a detailed look at the target audiences that matter most to technology marketers. Answering questions such as:
• What industries do they hail from?
• What are their business functions?
• What content do they look for most frequently?
• What groups are they active in?
We hope our original data will open up a few fresh perspectives!
This is my presentation about Search Engine Optimization, which is also known as SEO. I have included all of my research and knowledge in this presentation. If you have any questions related to the topic, please leave it at the comment section. Thank you!
Brett Walters, Sr. Director, Duke Alumni Association, shares how the Duke Alumni Association successfully implemented a pilot program with LinkedIn to connect Duke Alums with their alma maters' Alumni Association.
Webinar: How to Make Data-Driven Marketing Decisions Without a Data Science D...Botify
Enterprise brands are flooded with data - data that has the potential to propel a company to new levels of operational efficiency, performance, and growth. And with customer experience at the heart of a successful business, modern marketers, in particular are under constant pressure to make informed, data-driven decisions with agility.
How can we spend less time pulling and preparing data, and more time actioning against it?
Learn how LinkedIn is investing in higher education and get a sneak preview of new solutions and tools that will help you achieve your marketing goals.
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
The Best in Landing Page Optimization TipsMarketing Mojo
Did you miss Janet Driscoll Miller's presentation at Pubcon on the best in landing page optimization tips? Check out the presentation here and learn the basic tactics to use, as well as advanced landing page tactics including progressive profiling, conversion paths, and social integration.
LinkedIn Financial Services Webinar Part 3 - 6-26-12LinkedIn
This deck gives a deeper understanding of how financial advisors can leverage social media, and how various types of advisors achieved success despite the challenges presented by company compliance policies, based on research by LinkedIn and FTI Consulting. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
Ad Week Europe, B2B Forum- The Future of B2B: The Rise of the Data-Driven, Cu...LinkedIn Europe
Russell Glass-Head of Marketing Products at LinkedIn presentation deck from the LinkedIn B2B Forum, March 24th 2015 at the Hamyard Hotel as part of Advertising Week Europe.
The recently re-imagined LinkedIn Career Pages are a powerful tool to strengthen your employer brand. Whether you’re struggling to hire top talent for specific functions, new geographies, or new roles, the Next Generation of LinkedIn Career Pages enables you to attract, engage, and hire the right talent by helping you tell a tailored story to every candidate. The improved interface also makes it easier to build and implement personalized pages with minimal resources, empowering you to tell the right story to the right talent.
Expect to Learn:
- Discover new features, get content tips, and learn best practices
- Dive into the intuitive interface to learn how to build and implement targeted audience views with minimal resources
- Explore examples and hear about other customers’ return on investment (ROI) from their new Career Pages
Learn more about LinkedIn Career Pages here: http://bit.ly/2e6BhVE
The Link to Your Tech Customers: By the NumbersLinkedIn
An effective technology marketing strategy is complex, regardless if you’re in PR, content development, events, brand or lead generation. And, at the end of the day, success depends upon a deep understanding of your customer and their content needs.
With over 13 million technology-minded professionals engaged on LinkedIn, we’ve taken a detailed look at the target audiences that matter most to technology marketers. Answering questions such as:
• What industries do they hail from?
• What are their business functions?
• What content do they look for most frequently?
• What groups are they active in?
We hope our original data will open up a few fresh perspectives!
This is my presentation about Search Engine Optimization, which is also known as SEO. I have included all of my research and knowledge in this presentation. If you have any questions related to the topic, please leave it at the comment section. Thank you!
Presentation on Search Engine Optimization and Analytics as part of the final year Internship presentation.This slide contains about search engine optimization and analytics.
At the MnSearch Snippet #18 event held at Spyder Trap in Minneapolis, MN on February 25, 2015, Manos Kalaitzakis presented his slidedeck "A Crash Course In Developing An Online Marketing Strategy For SEO".
How do you weigh SEO priorities if you don't know what those priorities are? Whether you're looking for improved rankings, more organic traffic, or a stronger DA, a thorough SEO project plan is instrumental in driving results. It's your tool for setting and measuring against objectives, effectively prioritizing new initiatives, and most importantly, reaching your SEO goals.
During this Web Clinic, our Senior SEO Strategist, Rebecca Berin, covers:
How to audit and analyze your site for opportunity.
Prioritizing SEO opportunities.
Building out an attainable and productive SEO project plan.
Free Basic SEO Course/Workshop - AnadigmeJoaquin Poggi
Slides from the SEO Course from Anadigme Head of Search, short description about the course:
* Real project training, step by step for building your SEO plan.
* All main and most important areas of SEO.
* How to stop wasting time in things that don´t work.
* The tools you need to improve sales.
* Content Marketing Tools and tips for your business.
* Technical SEO Free Tools for finding those errors that hurt your Google rankings.
Rahul Garg- SEO Complete Project Report Free DownloadRahul Garg
Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well for valuable keywords in search engines like Google, Yahoo! Search, and Microsoft Live Search.
SEO Growth Program-Digital optimization SpecialistKHM Anwar
Are you struggling to achieve top Google rankings, drive organic traffic to your website, and increase sales and income for your business? Do you crave online visibility and the attention of potential customers? Look no further! Our optimization services are specifically designed to cater to your needs.
We will bring your website to Google’s top ranking and increase its traffic through an audit and the best optimization service skills: white hat backlinks, product optimization, and indexing in Google Search Console through our SEO services.
Most search engine optimization companies focus solely on basic keyword stuffing and link building. However, these two items don’t provide relevant results and have increasingly been spammed. Search engines are moving away from simple scoring (he who has the most links wins, etc.) and are more focused on user behavior, social media, link locations and other better indicators.
I'm committed to reaching your customers with forward-thinking strategies and innovative approaches.
Do you know where to focus your SEO efforts this year?
How has your organization been adapting to an ever-changing landscape of global events?
Wondering how other digital marketers are planning for success moving forward?
There are a lot of new changes and strategies in place for 2022, but one thing remains constant across all of organic marketing – providing the best digital experience for your audience.
Conductor surveyed top marketers to understand better their challenges and how they expect to achieve success in 2022.
Watch the State of Organic Marketing webinar to learn:
- How organizations can become more resilient and drive performance with organic marketing strategies.
- Trends in organic marketing budgets and the top channels of focus.
- The top SEO priorities around collaboration and productivity.
In this webinar, Jenny Li, Conductor's Product Marketing Manager, and Sara Tejelo, Market Research Analyst, describe the changes enterprise organizations plan to implement this year.
As opposed to focusing on paid marketing first, understanding the crucial role of organic marketing can help you determine what type of well-rounded marketing approach is best suited for your success.
Based on the data, get insights into what organic strategies you'll need to implement to find the right focus areas and gain influence within your organization.
Proactive Governance & Adoption In Microsoft 365 - M365OttawaRichard Harbridge
Proactive governance of Microsoft 365 is critical as organizations continue to depend more and more on the competitive advantage and productivity it can provide. Microsoft 365’s value and impact are dependent on whether it is leveraged (adopted) and how efficiently it is leveraged (governance). However Microsoft 365 can be daunting to tackle around governance and management. Where do you start? Is Microsoft Teams governance what should be prioritized first? What part of Teams governance? The Microsoft Teams lifecycle and the Microsoft Teams lifecycle management? What do the business stakeholders lead, and what does IT lead? How do we drive adoption pro-actively while improving coordination, management, and end-user experiences with effective governance?
Join Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace, as he shares proven approaches to getting started with and succeeding in establishing and improving Microsoft 365 Governance. In shifting from a reactive approach to Microsoft 365 governance to a pro-active one and from a reactive approach to adoption to a pro-active approach to adoption that drives better results, accomplishes more with less, and empowers the organization to maximize the value of their digital workplace.
Organizations are looking to Microsoft 365 to transform and optimize how they work. When organizations are only reactive with governance and adoption efforts, they will continue to fall behind and spend all their time firefighting, supporting, and struggling to manage and get the most out of their Microsoft 365 investments.
Proactive governance leads to greater stability, better resiliency, and much greater effectiveness. When paired with proactive adoption, you achieve far more with less. So why don’t organizations all embrace proactive governance and adoption? Why aren’t all organizations proactively tackling Microsoft Teams lifecycle management or how to best drive more significant teams' usage before and after meetings? Because it can be a daunting challenge, especially without help or a proven path forward.
Join Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace, as he shares the best ways to accelerate and shift Microsoft 365 governance from being reactive to being proactive. We will explore how proactive adoption aligns and compliments this proven approach and how it and the effectiveness driven by good governance help organizations maximize the value of their digital workplace and Microsoft 365 investments.
MKEsearch 2018 | CSI: Forensic SEO AuditsRenee Girard
Intro to SEO Forensics >> bit.ly/audit-blog-2018
(Mostly) Free SEO Tools >> bit.ly/seo-tools-2018
SVS Tutorial >> bit.ly/svs-tutorial
SVS Matrix >> bit.ly/pubcon-svs
Revisions made post-Pubcon Florida for the MKEsearch event:
When to do log file analysis -- NEW
Mobile assessment for mobile-first indexing -- NEW
Rendering assessment from Google I/O -- NEW
Event >> https://mkesearch.org/upcoming-events/seo-planning-site-migrations-and-csi-seo-audits
DFWSEM State of Search Conference 2017 | SEO Recap Renee Girard
Text-heavy notes and key takeaways from the SEO tracks I attended in Dallas, Texas for the State of Search conference on October 9th and 10th.
Slideshares referenced:
https://www.slideshare.net/crumplezone/paradigm-shifts-can-seo-survive-google
https://www.slideshare.net/johnleoweber/state-of-search-2017-cross-channel-marketing-by-john-leo-weber?qid=5ae4f63a-59dc-4e05-82c3-a67c5af6ef8c&v=&b=&from_search=7
https://www.slideshare.net/jonhenshaw/forget-amp-make-fast-sites?qid=44296fcd-b690-4fd4-bd75-467cdc6aaff5&v=&b=&from_search=1
https://www.slideshare.net/goralewicz/javascript-indexing-and-seo-the-naked-truth-state-of-search-2017-80617471
https://www.slideshare.net/MarthavanBerkel/structured-data-from-az-managing-your-knowledge-graph-state-of-search?qid=3d2086c7-af58-4036-8767-71394027902e&v=&b=&from_search=1
https://www.slideshare.net/TomAnthony/seo-by-hypothesis
https://www.slideshare.net/DawnFitton/cruft-busting-technical-debt-code-smell-and-refactoring-for-seo-state-of-search
https://www.slideshare.net/alanbleiweiss/owning-the-answer-box-knowledge-graph-and-featured-snippets
More Traffic. More Business. How to Boost Your Blog Traffic with SEORenee Girard
Learn how to use the basics of search engine optimization to gain new readers to your blog. Used in conjunction with the One Metric Blog Scorecard found here: http://bit.ly/blog-scorecard
Authors: Renee Girard and Lindsie Nelson
How traffic acquisition and engagement drive digital marketing strategies.
Guest lecture for Assistant Professor of Marketing, Brian Spaid, Ph.D. for October 2015
Didn't get to go to SMX Advanced? Lucky for you, I've put together the major highlights from all the organic track sessions. Enjoy!
Credit to all the amazing presenters: Jenny Halasz, Jessica Bowman, Rand Fishkin, Marcus Tober, Eric Enge, Maile Ohye, and Christine Smith.
http://www.slideshare.net/SearchMarketingExpo/technical-seo-signals-you-need-to-send-to-google
http://www.slideshare.net/SearchMarketingExpo/what-happened-by-jessica-bowman
http://www.slideshare.net/SearchMarketingExpo/periodic-table-of-seo-ranking-factors-2015-edition-by-marcus-tober
http://www.slideshare.net/SearchMarketingExpo/googles-rich-answers-in-search-how-to-make-them-work-for-you-by-ericenge
http://www.slideshare.net/SearchMarketingExpo/ranking-signals-of-the-future-where-engines-might-be-heading-by-rand-fishkin
http://www.slideshare.net/SearchMarketingExpo/tales-of-an-seo-detective-by-christine-smith
Local SEO and Local PPC: Pigeon, Paid, & PlacesRenee Girard
Local Search is loco! Renee and Cassy break things down with the basics on how local search actually works, key ranking factors (citations, review, backlinks, on-page), and placement opportunities for organic and paid results.
LOCAL PPC:
- Setting up geo-targeting
- Defining reach
- Measuring performance
- Adjusting bids (use data, duh)
- Link Google My Business to AdWords
LOCAL SEO:
- Google Pigeon
- Algorithm ranking factors
- Claim citations
- Verify Google My Business
- Get reviews
Local or Bust! An Intro to Google Local & All Things Links - WordCamp MKE 201...Renee Girard
It’s free, easy, and literally takes less than 10 minutes to set up your business on Google Search, Google Maps, and Google+. The world of local search is only growing and can help your business get found by searchers faster than they would have.
Senior Search Marketing Specialists, Rachel and Renee will walk you through the basics of setting up your Google Local profiles then cover the following topics:
Enhancing your listings
Building local citations
Acquiring external links
Even though Google’s algorithms change hundreds of times each year, there are some things that remain constant…links…the currency of the web. Yes, even when it comes to local search, links still make up a large percentage of the pie.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
2. 2012 - Early 2020
Agency-Side
SMB to Fortune 1000s
and Global 200s
Today
Client-Side
Crate and Barrel Holdings
(CBH)
https://www.linkedin.com/in/reneegirard/
3. Enterprise SEO is a large-scale,
comprehensive approach to search engine
optimization for large websites that need
scalable SEO strategies.
3
What is Enterprise SEO?
4. 4
1. Earning Buy-In
2. Automation/Scalability
3. Cross-Team Collaboration
Top 3 Enterprise SEO
Challenges
5. How do you make the business case for
enterprise SEO?
5
Challenge #1:
Earning Buy-In
6. 1. ROI Projections and Traffic Forecasting
2. Competitive Analysis and Quoting Google
3. OKRs and Agile User Story Writing
4. Test POC Before the Rest
6
Earning Buy-In
// Solutions
7. ROI Projections // Traffic Forecasting
Source: https://www.advancedwebranking.com/ctrstudy/
Source: https://www.searchenginejournal.com/calculate-roi-seo-targeting-keywords/380636/
9. Quote Google If All Else Fails
URL Indexable?
https://domain.com/training-courses/topic-name Yes
https://domain.com/training-courses#f:@freftopics70412=[Topic%20Name] No
Migration Risk: 100% loss of indexation and organic
traffic for a single directory that drives ~7% of sessions.
Google Search Central: https://developers.google.com/search
11. 11
Objective:
I will [resolve localBusiness schema
inaccuracies]
Key Result #1:
[100% parity between store hours
and schema markup]
Key Result #2:
[Increase local 3-pack visibility in
Google]
13. 13
As an
[SEO],
I want
[search engines to parse
the localBusiness schema with
accurate store hours]
so that I can
[send the correct information to be
displayed in Google local results].
26. 26
“Kindness Leads to Trust.
Trust Leads to Influence.
Influence Leads to SEO Integration.”
- Master Yoda -
27. SEO Integration Leads to Profitability
27
Proactive SEO
• Collaboration
• Competitive Advantage
• Commitment
• Respect
• Recognition
• Accountability
• Faster Response Times
• Stronger Relationships
• Education
• Compliance
• Profitability and higher ROI
Reactive SEO
• Handoffs
• Exclusion
• Mistakes at Launch
• Risk
• Conflict
• Confusion
• Intentional Skipping or
Descoping
• Dev Costs from Rework
MoreofThis
LessofThis
28. 80/20 Impact Mode
20% of time evangelizing,
training, monitoring, and
consulting with non-SEO
teams
80% of time on strategic and
advanced SEO projects and
ongoing audits.
80/20 Chase Mode
20% of time doing SEO
80% of time putting out fires
or chasing bugs/defects
80/20 Migration Mode
20% of time doing SEO
80% of time evangelizing
and integrating SEO into
processes.
Enterprise SEO is 80/20 Impact Mode
31. Synopsis // TL;DR
31
1. Enterprise SEO is a comprehensive approach to scalable
search engine optimization strategies.
2. SEOs can earn buy-in with projections, motivation from
competitors and Google, and POC testing.
3. Scaling enterprise SEO starts with the organizational and team
structure, templates, rule-based logic, tools, and executing
campaigns at least 2-3 months before peak.
4. Effective cross-team integration takes kindness to build
influence, ongoing training, and when necessary,
compromise.
I have spoken.
33. Audience Q&A
33
1. What are your top enterprise SEO challenges?
2. What solutions have not been and been
successful?
3. How do you break down silos between SEO,
marketing, and developers?
Editor's Notes
Hi everyone, my name is Renee Girard and I’m excited to talk about advocating for enterprise SEO and how you can move from channel silo to organizational scaling.
I started in SEO about 9 years ago working on the agency-side
I absolutely loved it! I consulted for different orgs of all sizes and industries. I especially enjoyed working for omnichannel retailers.
11 months ago, I decided to make the move in-house as the Sr. Manager of SEO for Crate and Barrel Holdings.
Not only am I passionate about ecommerce and SEO, but I also really like Star Wars as you will quickly find out during this presentation. LOL.
What Makes Enterprise SEO Different From Regular SEO?
Large-scale, comprehensive approach to search engine optimization.
It’s meant for large or complex websites with 10’s of 1000s of pages that need scalable SEO strategies
Could mean targeting different countries/languages
Large # of products
Multiple domains like we have w/ Crate and CB2
More pages = more problems and enterprise SEO has a plethora of its unique challenges
In my experience, I’ve found the top Top 3 Enterprise SEO Challenges to be…
Earning buy-in from executives
Automation and scalability
Cross-team collaboration
Challenge #1: Earning Buy-In
Our journey begins with earning buy-in (which depending on how you’ve been impacted by the pandemic, you may find is a lot easier than before COVID-19)
Getting a broad nod of approval from leadership is simply not enough
You need full support from both executives and developers to be successful
This requires making the business case for enterprise SEO and integration into overall business operations
Earning Buy-In - Repeatable and Continuous Solutions - Not One-and-Done Tactics
Must start with illustrating the business impact with projections
You can also leverage competitors and quote guidance directly from Google as powerful motivation
Communicating what you want to do is essential and so is learning to write effective agile user stories and OKRs
Proof of concept tests before deploying a change to a large pageset can save dev resources and minimize risk
ROI Projections and Traffic Forecasting
Execs love to see ROI! SEO is more difficult to prove than paid media even though we tend to generate the most traffic. Also, the pandemic made comp projections impossible.
A couple of different options for what we can control = RANKINGS
Can do potential traffic value projections using an enterprise SEO tool called BrightEdge
Optional: It states the expected traffic value opportunity if we were to increase our ranking based on a conservative rank strategy and the estimated CPC forecast model
The good news is that you don’t need any SEO software to do traffic projections because we can do it for free using click curves and automated G Sheets formulas to plug and chug (link provided below)
Clicks / Impressions = Click-Through Rate %
Click curve = average CTR per ranking position
Massive lift in positions 5 and up where everything else barely gets the same CTR
We can calculate traffic estimates based on our current visibility then apply it to average CTRs based on the desired ranking using formulas.
Don't be afraid to leverage competitors to motivate leadership!
Easier argument to make when you can show what our competitors are already doing and what they are ranking for
SoV maps key competitors based on the estimated organic search market share
Helps break away from forecasting issues caused by the pandemic as a measure of success relative to a specific keyword group compared to your SEO competition
SoV is provided by different SEO tools like BE and SEMrush
Keyword Gap analysis looks at the keywords you have in common and not in common with your nearest Google competitors
Get results faster by focusing on optimizing your high-volume striking distance keywords or keywords that you are on the cusp of (think positions 7-20)
Quote Google if that doesn’t work
This tactic has worked so well for me in the past!
Example:
Ex-client wanted to implement Coveo search for a new faceted navigation.
The migration would require the URLs for their /training-courses/ directory to change to non-indexable URLs using a URL fragment or hash sign
The problem:
G cannot index anything after the # because they don't consider it a unique page
Implementing the URL changes would have resulted in a 100% loss of traffic for a directory that drove 7% of all organic traffic
Panicked after multiple failed escalations to devs and the client
Insisted that 301 redirects were all I needed to be involved in
Result:
Asked the question to the Google Webmaster Forum and Google’s, John Mueller responded and confirmed my fear that this URL structure was extremely unlikely to be crawled and indexed
I showed the client the response from Google and only then they decided to not migrate the URLs and come up with another solution
5 min mark
Communicate your enterprise SEO goals with OKRs or Objectives and Key Results
OKRs resonate strongly with executives and can be used to guide outcome-based success
Example:
We found that most of our store pages were sending code called schema to search engines with inaccurate store hours information. The page copy was correct, but the code said we were only open on Mondays.
We would translate it as follows…
Writing clearly defined agile user stories in your PM system can save you a lot of time and help you implement changes quicker when working with developers in a scrum team.
It also cuts down on the time needed for clarification and answers the the “WHAT, WHY, HOW”
Format is…
As a [role], I want [what], so that [why].
We created the agile user story in JIRA to capture the task for the dev team to work on in JIRA like this…
Also communicated the current and recommended states, sample code, and the exact pages with the issue for UAT.
The more detail, the better!
Test POC on Test Pagesets and GTM/DTM Implementation
Testing POC is usually an option for everyone! Can be an easy win-win, especially if you aren’t sure something will work and is worth the effort to deploy
For example, we wanted to fix our mobile pagination that was blocking rendering of PDP hyperlinks
The fix required that all PDP links were shown in the rendered HTML across all PLPs
High risk to web performance for low or unknown reward to Google
Decided it was best to test it out on a small group of pages (about 5) then wait a month to analyze both web performance/speed and SEO
Found that there was no impact to web performance and some SEO benefits to crawling so we decided to deploy the change sitewide
Another way to test is with Google Tag Manager or Adobe’s Dynamic Tag Manager/Launch
You can deploy schema markup and HTML tags such as meta robots, canonical, and even hreflang through those containers
It’s accepted by Google and can save you a ton of time and bypass issues with CMS limitations, legacy tech stacks, and never ending backlogs
Example:
My ex-client was not convinced that fixing their product schema markup errors were going to be worth the dev effort plus their CMS was held together by bubblegum and duct tape
Results:
I partnered with analytics to deploy dynamic schema markup to 1000s of pages through Google Tag Manager tags
Saved ~80% ton of time/resources, easily updated, automatically populated based on CSS
The fundamentals SEO doesn’t change that much whether you’re working on a small website or an international enterprise. What does change is the scale.
Once we’ve successfully demonstrated the enterprise SEO business case, we want to quickly scale across the organization by automating manual work as much as possible.
Starts with how the SEO team is organized and their involvement with agile sprint deployments.
Implement rule-based logic and templates for content/meta data.
Using SEO tools for most of the heavy-lifting for alert notifications and real-time automatic reporting.
But before we can scale, we need to establish where SEO sits within the organization and what the team looks like
At Crate, SEO reports to Digital Product Management team within the ecommerce department - changes the organizational mindset that SEO is a must-do ongoing activity just like we treat checkout and app
Product-led SEO team building expertise and specialization in local, technical SEO, content/on-page, and off-page
SEO as an Agile Product and integrated into the Product Cycle
That means that SEO is included in every aspect of the development process and gets dedicated scrum team resources
More agile benefits: Shortens the feedback loop and allows usto get more buy-in by celebrating wins
Goal: 20% of tickets for SEO each sprint = 4 SEO tickets deployed/2 week sprint
Very effective considering most enterprise SEOs will wait at least 6 months or longer for just 1 tech SEO ticket to get implemented, especially when they are siloed off in the Digital Marketing dept with the typical agency org chart
I am the SEO PO (Product Owner)
Attend and have a voice in all scrum ceremonies
Create JIRA cards
Constantly reprioritizing the backlog and doing iterative auditing
Focusing on what will make the biggest impact to the business and quick wins using the Impact & Effort Matrix to decision-making
When necessary, we focus on SEO MVP or Minimum Viable Product which is what will have the biggest impact to organic visibility with the least amount of dev effort
Shared consultancy across org and other scrum teams - SEO doesn’t exist in a silo!
Meet biweekly with other Product Managers (PM) to plan sprints and discuss SEO priorities
Ensure PMs know when to bring in SEO, especially for new projects which start with an SEO discovery
Enterprise SEOs with 1000s of products should be automating your product title tags and meta descriptions as much as possible
Example:
Added rule-based logic that the title tag would update to include + Reviews if there was at least two customer reviews
Meta description also automatically pulled in based on product description and name
Results:
Adding + Reviews boosted our visibility for product searches containing the word “review” in them
Results continue to be up and to the right as demonstrated by Botify, my favorite enterprise SEO tool which uses GSC API data that unlocks sampled data and data past 16 months
Templates can be used for more than just meta data
You can experiment with creating a semi-automatic approach to writing content for similar pages
Example:
Deployed content templates for all of our store pages
Identify content pillars based on user needs, customer service, and SEO research
Create and send survey to all store managers
Tabulated responses in Google Sheets columns
Create formulas in Google Sheets to change the different variables for each store and create about 300 words of localized copy at the bottom of the page
Results:
Saved 90% of the time it would have taken to write 100+ pages by hand
Did not negatively affect rankings
Can be iterated and scaled for other brands
Tools are typically in two main categories, both which leverage APIs for automated reporting:
Technical for ongoing auditing and log file analysis
Favorite tool is Botify and Screaming Frog (much cheaper alternative)
Alert us via when something isn’t compliant for quicker problem spotting
On-page for keyword analysis, tracking, and reporting dashboards
BrightEdge and SEMRush (much cheaper alternative)
Enterprise wants one metric to rule them all - I look at branded vs non-branded clicks and rankings
Data science - for the savviest of SEOs
You can automate SEO in many different ways using Python to create machine learning models for things like automatic alt attributes, meta data, and 301 redirect mappings
Edge SEO - for when your platform really won't let you control anything
Using serverless tech for SEO via a CDN like Cloudflare Workers
For everyone else…
Depending on your CMS platform, it may make more sense to install an SEO plugin to achieve quicker results with very little resources
Extensions for automating schema markup, meta data, hreflang, and more
SEO Product Roadmap Planning Tools - Product-Led SEO doesn’t operate in a vacuum, must work with other teams to integrate SEO into the overall ecommerce roadmap
ProductPlan works really well for layering different roadmaps and cross-teams and Trello is great for day-to-day and is free
Enterprise SEOs must plan to optimize each campaign at least 2-3 months BEFORE peak to be able to measure results and make any course corrections - SEO takes time and is a long game!
You should be starting Holiday campaign planning in August ideally
Final enterprise SEO challenge that we will all face is collaborating with cross-functional teams such as paid media, PMs, and especially developers (since so much of SEO we cannot actually do ourselves)
Working better together starts with gaining an understanding of SEO through ongoing training, then building strong relationships and recruit SEO advocates, and knowing when to stand your ground and when to compromise
Start by focusing on training non-SEOs using the Pareto Principle or 80/20 rule
Teach non-SEOs how to do 20% of SEO that will make up 80% impact for their role
Evangelize SEO with workshops/lunch and learn discussions
Put into practice by writing a collaborative playbook and glossary together
Example of Pareto Principle to Training: 404 errors (usually the top enterprise SEO technical challenge) and SOP
“Kindness leads to trust - trust leads to influence - influence leads to SEO integration”
These Famous paraphrased words of wisdom from master Yoda are the secret to cross-team collaboration
Be kind to one another, try to build personal connections to create trust = SEO army to advocate for you
Can be a bit more challenging when working from home
Example: show you speak the same language especially with developers
Ex. - show you understand common CMS platform limitations, their development cycle, and that SEO priorities are aligned with business priorities
SEO integration into business operations leads to profitability and partnership to reach ROI quicker
If you can establish enterprise SEO operations and integrate organic into your business operations, you can become a proactive vs reactive SEO
Reactive SEO’s just “SEO it later” which costs money, time, and harmony = REWORK
Siloed SEOs are often stuck in the 80/20 chase mode where they are spending most of their time fighting fires and just reacting to all the problems happening from omitting SEO
Enterprise SEOs operate in the 80/20 Impact Mode
You’re spending 20% of the time evangelizing, training, monitoring, and consulting with non-SEOs
80% of the time on strategic and advanced SEO projects and ongoing auditing to spot problems before they launch
Final strategy for cross-team collaboration is compromise
Must know how to play nice with one another
Ask: can it wait?
Pick your battles carefully
Fight for the must-haves, compromise on the nice-to-haves
SEOs have to accept that not every SEO best practice is worth fighting for
Can’t fix everything, especially when you’re battling outdated tech
Optional: Even if you didn’t win this battle, you can still win the next war...the star war
If you can do all this consistently….then Enterprise SEO Victory is imminent!
TLDR - Instead of reading off this slide, why not continue with the Star Wars fun...
Enterprise SEO is about building scalable SEO strategies
SEOs can get buy-in with projections, motivation from competitor data and Google guidance
Scaling starts with organizational structure of the team, creating templates for content and meta data, leveraging SEO tools and coding languages
Cross-team starts with kindness, training and when needed, compromise