This document analyzes and summarizes four different advertisements. The first advert targets fitness fanatics and uses a running font and red colors to convey a message of health and pumping blood. The second advert targets wealthy career women aged 21-30 with colorful, luxurious shoes to portray a glamorous lifestyle. The third advert also targets women aged 20-32 with bright, modern colors and a young model on a catwalk to depict an exciting life. The fourth advert similarly targets women through a tanned man looking closely at the shoes beside a pool, implying an expensive, modern environment.