Coca-Cola strives to refresh the world and inspire optimism through its beverage portfolio. It has a global presence and focuses on customer centricity. Coca-Cola engages consumers through social media and encourages sharing brand stories. It emphasizes environmental sustainability and corporate social responsibility.
Coca Cola Brand Positioning. It includes: Journey of coca cola, coca cola brand positioning, coca cola brands, coca cola marketing strategy"mantra of success", coca cola STP, coca cola SWOT, coca cola in India, coca cola motto: think local act local, coca cola and pepsi POP & POD, cocacola brand mantra designing, coca cola IPR
these presentation was made by Georgian-American University students for Mgmt mid-term, it covers coca colas Environment,Organizational Culture,SR an Ethics,Organizational Strategies,Organizational Structure and Design And HR Mgmt
Report 'Share a Coke' Cialdini's PrinciplesEstela Puerto
In this report the campaign ‘Share a Coke’ is analyzed by Cialdini’s principles. Two questions will be answered: “To what extent are (some) principles of Cialdini used by organizations that try to change the knowledge, attitudes and/or behavior of a group of people?” and “To what extent are (some) principles of Cialdini used by organizations that try to change the knowledge, attitudes and/or behavior of a group of people?”.
Authors: Drienhuizen, A.B., Puerto, E., Ripens, L.
NHL Hogeschool, Leeuwarden 2014
Coca Cola's Profile, History, Headquartes, Product line n width, Porter's Five force model' Competitors, SWOT, Marketing n Promotional Strategies, Conclusion, KSF i.e., Key Success Factors
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Coca Cola Brand Positioning. It includes: Journey of coca cola, coca cola brand positioning, coca cola brands, coca cola marketing strategy"mantra of success", coca cola STP, coca cola SWOT, coca cola in India, coca cola motto: think local act local, coca cola and pepsi POP & POD, cocacola brand mantra designing, coca cola IPR
these presentation was made by Georgian-American University students for Mgmt mid-term, it covers coca colas Environment,Organizational Culture,SR an Ethics,Organizational Strategies,Organizational Structure and Design And HR Mgmt
Report 'Share a Coke' Cialdini's PrinciplesEstela Puerto
In this report the campaign ‘Share a Coke’ is analyzed by Cialdini’s principles. Two questions will be answered: “To what extent are (some) principles of Cialdini used by organizations that try to change the knowledge, attitudes and/or behavior of a group of people?” and “To what extent are (some) principles of Cialdini used by organizations that try to change the knowledge, attitudes and/or behavior of a group of people?”.
Authors: Drienhuizen, A.B., Puerto, E., Ripens, L.
NHL Hogeschool, Leeuwarden 2014
Coca Cola's Profile, History, Headquartes, Product line n width, Porter's Five force model' Competitors, SWOT, Marketing n Promotional Strategies, Conclusion, KSF i.e., Key Success Factors
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
1. “Painting the Town Red”
Coca-Cola
Heather Munro
Northeastern University
20 October 2012
Saturday, October 20, 2012
2. Mission & Vision
• Mission: “The Coca-Cola Company...strive[s] to refresh the
world, inspire moments of optimism and happiness, create value and make
a difference.”
• Vision
• People: Encourage and inspire employees to be their best.
• Portfolio: Supply people, globally, with top notch beverages.
• Partners: Create and foster relationships with consumers and suppliers.
• Planet: Practice Corporate Social Responsibility and “Get Involved”.
• Profit: “Maximize long-term return to shareowners while being mindful of...
[their] overall responsibilities.”
• Productivity: Be efficient and“highly effective”.
Saturday, October 20, 2012
3. Values Asa Candler
• Leadership
• Passion
• Collaboration
• Diversity John Pemberton
• Integrity
• Quality
• Accountability
Robert Woodruff
Saturday, October 20, 2012
4. Who are they?
Coca-Cola is a global conglomerate that
functions efficiently in five operating groups:
North America
Latin America
Europe
Eurasia & Africa
Pacific
Saturday, October 20, 2012
5. The Brand
• World’s 3rd most powerful brand
• Top Priority: Consumer Happiness
• Utilizes social networking sites to engage
and interact globally with consumers of all ages.
• Has “Connected Consumers”
• Encourages consumers to share their Coca-Cola stories and
traditions across Facebook, Twitter, and YouTube sites. The
brand also sponsors video contests like the 2012 Coca-Cola:
Cannes Video Contest
Saturday, October 20, 2012
6. Business Model
• Coca-Cola and the “4A’s of Social Consumerism”
• They “shape experiences, trigger action, create
stakeholders, and inspire trust” through Action,
Advisory, Affinity, Advocacy
• Focus: Customer-Centricity
• Adaptive, Innovative, Co-Creative, Culturally Supportive
• Foster consumer relationships and loyalty through
B2C interaction and sharing, thus, keeping
“connected consumers” engaged.
(Solis, 2012)
Saturday, October 20, 2012
7. it es
pS
To
Socially Connected
Facebook Twitter
• 52.9 million “Likes” • @cocacola: 621k followers
• 2.1 million talking about Coca-Cola • @cocacolaco: 47k followers
• #1 brand to follow (AdWeek) • @worldofcocacola: 26k followers
Apps YouTube
• @docpermberton 93k followers
• 75 on iTunes • 106,937,945 Video Views
• 16 on Google Play Store • 82,682 Subscribers
19 October 2012
Saturday, October 20, 2012
8. In Print...
Interactive & Innovative
Print Ads:
Amplify Coca-Cola FM
(Brazil) by rolling up
magazine to make iPhone
speakers
Saturday, October 20, 2012
9. Coca-Cola
on TV & Radio
Saturday, October 20, 2012
10. Coca-Cola
Around the World
Saturday, October 20, 2012
11. In the Movies...
1933
King Kong
1st Appearance in the movies
1982
Coca-Cola buys
Columbia Pictures
1989
Diet Coke’s1st Appearance in movie
When Harry Met Sally
1992
Sprite’s 1st Appearance in movie
http://mashable.com/2012/05/12/coca-cola-movies/ Simple Men
Saturday, October 20, 2012
12. Products & Packaging
Over 3,500 products
2008 & 2012
Olympic Games Russia
One of the longest
USA
sponsors of
the Olympic Games
Great
Britain
Saturday, October 20, 2012
13. Live Positively
Coca-Cola is a “global
company that produces
locally, sells locally, and
markets locally.”
-Muhtar Kent
CEO
Coca-Cola Company
Saturday, October 20, 2012
14. “Get Involved”
www.livepositively.com
Saturday, October 20, 2012
15. Sustainability
Coca-Cola uses environmental causes and sustainability efforts to highlight their
commitment to corporate social responsibility and foster brand loyalty with consumers.
Saturday, October 20, 2012
16. Coca-Cola’s “Plant Bottle” Initiative
“The supply partnership will help Coca-Cola continue its leadership in bringing renewable,
lower-carbon plastics to the marketplace and move the Company closer to its target of
using PlantBottle™ packaging technology in all of its plastic bottles by 2020.”
May 2009
Introduced the “Plant Bottle”
August 2010
“Plant Bottle” won Greener Package Sustainability Award
April 2011
Dasani & Odwalla packaged in “Plant Bottle”
December 2011
Coca-Cola announces“Plant Bottle” Partnerships
June 2012
Ford, Heinz, Nike, P&G commit to the “Plant Bottle” Partnership with Coca-Cola
http://www.thecoca-colacompany.com/dynamic/press_center/2012/09/partnership.html
Saturday, October 20, 2012
17. Soda Wars
Coca-Cola vs. Pepsi Co.
Saturday, October 20, 2012
19. Coca-Cola Facts
• Listing Date on NYSE-
January 26, 1950
• Trading at $37.84 (10/19/12)
• Volume: 19,867,589 (10/19/12)
• 50% of employees work
outside U.S.
• Collaborative Culture due
to geographic, ethnic, and
gender influences
• Operates as a Multiple
Hub and Spoke model with
“top-down” leadership
http://www.forbes.com/companies/coca-cola/ (Solis, 2012)
Saturday, October 20, 2012
20. References
Solis, B. (2012). The end of business as usual. (1 ed.). Hoboken, New Jersey: John Wiley & Sons, Inc.
Coca-cola. (2012, October 19). Retrieved from https://www.facebook.com/cocacola?ref=ts&fref=ts
Coca-Cola. (2012, October). [Web log message]. Retrieved from http://coca-colaconversations.com/
Coca-cola. (n.d.). Retrieved from http://www.coca-cola.com/en/index.html
Coca-cola on the forbes list. (2012, April). Retrieved from http://www.forbes.com/companies/coca-cola/
Coca-cola live positively. (n.d.). Retrieved from http://livepositively.com/en_us/home/?wt.mc_id=CCSLP/
Growth, leadership, & sustainability. (n.d.). Retrieved from http://www.thecoca-colacompany.com/
ourcompany/index.html
New york stock exchange. (2012, October 19). Retrieved from http://www.nyse.com/about/listed/
ko.html
Mission, vision, & values. (2012). Retrieved from http://www.thecoca-colacompany.com/ourcompany/
mission_vision_values.html
Sustainability. (2012). Retrieved from http://www.thecoca-colacompany.com/citizenship/index.html
Sustainable packaging. (2012). Retrieved from http://www.thecoca-colacompany.com/citizenship/
packaging.html
Saturday, October 20, 2012