Advertising and Language
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A Research Paper presented at National Conference on 'Developing Communication Skills in New Millenium' organized by Swami Sahjanand College of Commerce and Management, Bhavnagar on 12th and 13th of February 2010.
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LIBERTY UNIVERSITY SCHOOL OF DIVINITY
Research Paper Part 1
Professor Dr. Kenneth Nehrbass
in partial fulfillment of the requirements for the completion of
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INTRODUCTION 3
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Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Advertising and Language
- 1. Advertising and Language: A Foray from‘ThandaMatlab Coca-cola’ to‘Bye, Bye Thandi’
- 2. Jay Mehta Teaching Assistant Department of English Bhavnagar University Paper Presented at National Conference on Developing Communcation Skills in New Millennium (DEVCOM) Dated: Feb. 12-13, 2011 Organized by: Swami Sahjanand College of Commerce and Management
- 3. “Doing business without advertising is like winking at a girl in the dark; you know what you are doing, but nobody else does.” - Stewart H Britt
- 4. Communication –A Process of Commonality One of the most Indispensable Requirements A bond between the humans to convey a particular set of feeling, idea or information Communication is a process which increases commonality – but also requires elements of commonality for it to occur at all. - Denis Mcquail ‘Sadharanikaran’ – Sanskrit term in Bharata’sNatyaShastra comes closest to this sense
- 5. Advertisement – A Public Declaration Aimed at informing and convincing the mass to buy goods or services Language has a powerful influence over people and their behavior The choice of language – intention of influencing people is paramount Visual content and design in advertising – immense impact on the consumer Language helps people to identify a product and remember it
- 6. Use of Language in Advertising Not necessarily a Correct or Authentic one Creative: Innovative Use of Words, Concoction of Phrases, Coinage of Terms ‘Creativity’ : Operative Word in the Arena of Advertising Jingles, Visuals, Punch lines or Dialogues: Ad world has it all
- 7. Concoction of Words Incomesurance – Insurance Company Youngistan – Pepsi Go Babelicious – Scooty Pep Plus Dillogical – Lays Skinnocence – Lacto Calamine
- 10. Feather-light
- 11. Razor –sharp
- 13. Punchlines Thandamatlab Coca-cola YehHaiYoungistan ka Wow! – Pepsi IsskoLagaDala to Life Jingalala –Tata Sky Utterly Buttery Delicious – Amul What an Idea, Sirji! – Idea Hum Chlor Mint KyunKhateHain? Taste the Thuder – Thums Up ZindagikeSaathbhi, ZindagikeBaadbhi – LIC
- 14. Some Popular Jingles Close Up – KyaAapNaya Close Up KarteHain? Nerolac – Jab GharkiRaunakBadhani Ho Pan Parag – Pan Parag, Pan Masala Nirma – Washing Powder, Nirma Lifeboy –TandurastikiRaksha Karta Hai Amul –Zara siHansi, Dulaar Zara sa Vicco Turmeric – Nahi Cosmetic, Vicco Turmeric Ayurvedic Cream
- 15. Amul Butter Ads
- 19. Witty Use of Language in TV Commercials Mercedes Benz E Klasse Ad: A Beautiful Lady: “I’d like to order a burger, a French rice and a milk shake” Officer: (scornfully) “This is a library.” The Lady: (whispers) “I’d like to order a burger, a French rice and a milk shake” (smiles) The officer is startled. Punchline: Beauty is nothing without Brains Camlin Permanent Markers Ad Punchline: Really Permanent
- 22. Thank you.