2. ESSENSE
ESSENCE
I would like to offer my services as conceptualizer-copywriter and contribute
towards development of persuasive communication tools
I take pride in my ability to write crisp and enticing, medium optimized copy
that positively influences the behavior of T.A mix
As part of creative team; I would like to use my skills, experience and insight
as communicator to make significant contribution towards evolution of
objective driven communication strategy
3. ELEMENTS
Ability to translate marketing research data into tangible
consumer profiles & contribute significantly towards developing
creative brief
Ability to communicate effectively with potential consumers of
brand across socio economic variables
Ability to cultivate instinctive insight about not only brand
attributes and utilities but brand persona
Ability to device communication tools that optimize medium
advantage across 360°media platform
4. Experiential Learning is at the core of my evolution as a thinker and
communicator
Knowledge about a diverse range of subjects and sectors, consolidated
through association with clients from diverse sectors
6 plus years of experience in capacity of ‘Hands on Leader’( writer /director) in
broadcast and non broadcast electronic mediums; I have Created & Crafted
communication capsules in various formats in Hindi and English
Working as conceptualizer/ copywriter in ad agency environment since 2005, I
aspire to be a communicator, independent of medium and language barriers
EXPERTISE
5. EXPRESSION
Print Production (corporate, POP, Collaterals)
Advertising ( Print, AV, Radio, Digital, OOH, Live )
Films (TVC, Corporate films, Documentary)
Digital (Social media, Anthems, podcasts )
Below the line activities
Exhibitions
6. EXPERIENCE
2005 April Arms Cre-Stra Advertising Dec 2006
2007 March Prabhatam Advertising Nov 2009
2010 Jan Volunteer Communicator Dec 2010
2011 Feb National Advertising Jan 2013
2013 Feb Independent Consultant Aug 2016
2016 Sept Beehive Communication Jan 2019
2019 Feb Flags Communication Still Working
7. EXPERIENCE
Prior experience in Electronic media
•Screen writer -Director corporate films for 5 reputed entities
•Writer Director for over 50 hrs of non fiction programs
•Assistant in direction for 100 + episodes of prime time TV programs
•Writer Director for Radio various spots and a Radio Drama series
8. EXAMPLES
I have experienced working for all types of electronic, digital, print and
OOH mediums in different formats for a variety of clients and have gained
knowledge of a vast range of subjects.
Most of my experience has been in the capacity of hands on leader and I
have significant technical skills and excellent understanding of advantages
and limitations of each medium.
20. Bihari
The most celebrated Deity of Hinduism,
Lord Krishna is also known as Bihari-
It means Prosperous one with a
jovial disposition
Incidentally the term ‘Bihari’ is also
famously used to refer to people from
Bihar. A state blessed with bounty of
natural resources and rich cultural
Heritage
Bihar Divas is an opportunity to renew
our pledge to realize the true potential
of state and its people
Conference Poster
22. Layer 1
Picture of a
child labor is visible
in the Window
envelop
To be pulled out
from the envelop
using the tab.
Layer 2
is reveled after the
tab is pulled .
We see that same
boy in a school
uniform
Contd..
23. Reverse Layer 1; boy with the kettle on the front ; when flipped we see the
contents .i.e. detailed info about sponsorship plans etc.
30. Brief: Karam PPE is leading name in industrial safety and wanted to showcase
its commitment to save human lives beyond business as well. Task was to
create a communication for employees and corporate clients that will
highlight the role of seatbelts in saving lives
Insight: While seatbelts are mandatory feature in cars, commuters often
overlook its importance. Even though commuters in front seat use seat belts
the objective is to avoid legal hassles rather than ensuring protection.
This is very much like heart attacks. Despite ample awareness, people do not
make a conscious effort to adopt a healthy lifestyle.
We Connected the two scenarios to emphasize on unpredictability of event
and casual attitude towards a potentially fatal situation
31.
32. Task was to establish an emotional connection between the town planning
agency and the residents of the city . To Create brand image that is more
citizen friendly
Insight: Despite its every day presence, not many citizens realize the scope of
its work and the role it plays in their life . DDA is perceived to be a dull / non
‘living’ brand. Thus a campaign was required that will highlight the role of
DDA as an entity that is essential to the culture and lifestyle of TA
36. Targeted towards children aged 12-15 years. Comics served the dual
purpose of increasing the shelf life of Brand literature and sensitize
children about civic duties in an interesting manner. It is also an idea
dynamic possibilities of extension in terms of BTL activities that can be
planned around the theme
37.
38. CONTACT
Audio Spot Title : Dignity Duration : 30 sec
Voices : VM1, VM2, Announcer
Sound : Gen Ambience of road side park
VM1 : Hi, I am Sam
VM2 : Hey I am Sam as well
Announcer:
Did you realize, one of them has a different sexual preference than you…
Lets listen to them once again.
VM1 : Hey I am Sam once again
VM2: Hi I am Sam too
Announcer :
if we can’t spot the difference; lets treat them with equal dignity
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