It's all about advertisement, its types n example of some best advertisements which benefits the company's product. Black pages in PPt are videos of the concerned advertisement . it is adviced to open them in MS power point (Slide show).

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2. WHAT IS ADVERTISING
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3. DIFFERENT WAYS TO ADVERTISE YOUR
PRODUCT
1. Online networking
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4. 2.NEWSPAPER ADS
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5. 3.CELEBRITY BRANDING
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6. 4.ADS THROUGH MAGAZINES
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7. 5. PRODUCT PLACEMENT ADVERTISING
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8. 6. PUBLICSERVICE ADVERTISING
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9. 7. TELEVISIONADS
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11. EXAMPLES OF EFFECTIVE ADVERTISING THAT GIVE
ADVANTAGES TO MANY COMPANIES
1. Vodafone
(i) ZooZoos concept was
introduced during IPL 2 in
2009.
(ii) Reached a cumulative
of 89million people in
first 10 days of IPL.
(iii) Video had 3million hits
in 3 weeks.
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13. RESULT of the advertisement:- VODAFONE
Became India’s 3rd largest telecom co after Airtel &
Reliance within a very short period.
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14. 2. VINI COSMETICS
(i) Developed their Famous brand
Fogg deodorant.
(ii) Launched by the end of 2011
with a tagline
“Bina gas wala Spray”
(iii) The famous ads launched
in mid of 2014-15 was –
“Aur kya chal rha hai,
Fogg chal rha hai”
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16. VINI COSMETICS PVT. LTD.
TURNOVER (FY-2015-16) = 504 CRORE
TURNOVER (FY-2014-15) = 345 CRORE
REVENUE GREW BY 46%.
80% REVENUE COMES FROM BRAND FOGG ONLY.
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17. 3. PEPSICO INDIA
(i) Their advertising strategy
include cool hips, promos
to attract more target
audience.
(ii) Target audience are teens,
young adults and their
advertising reflects in
every possible way.
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19. PEPSI “CHANGE THE GAME “ CAMPAIGN WAS LAUNCHED
IN JANUARY 2011 DURING WORLD CUP SEASON.
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20. Marketing strategy
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21. FEATURES OF BEST ADS
1. Should be concise and clear
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McDonalds ad (big Mac
attack) contain ambiguity

22. 2. SHOULD’NT BE TOO LONG
TATA SKY AD :- The length of ad was 2
minutes 1 seconds
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Prepared by :-
Gaurav bansal

23. 3. SHOULDN'T COVERS FALSE CLAIMS AND
DECEPTIVE METHODS
Dabur India Limited:- Dabur Chyawanprash made
unsubstantiate claims in their ad that they give three times
more immunity which makes kids strong from within.
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24. 4. SHOULDN'T HURTS THE SENTIMENTS OF
PEOPLE
Vimal Pan masala AD:- Ajay Devgan had been
sent a Notice to stop endorsing these products.
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25. 5. SHOULDN'T BE UNETHICAL OR ABUSIVE
Wild stone advertisement was banned due to
abusive content.
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28. BEST ADVERTISEMENTS EVER
1. FEVICOL AD
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29. 2. !DEA AD
“WHAT AN IDEA SIRJI CAMPAIGN”
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