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PPT on Advertisement

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PPT on Advertisement

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It's all about advertisement, its types n example of some best advertisements which benefits the company's product. Black pages in PPt are videos of the concerned advertisement . it is adviced to open them in MS power point (Slide show).

It's all about advertisement, its types n example of some best advertisements which benefits the company's product. Black pages in PPt are videos of the concerned advertisement . it is adviced to open them in MS power point (Slide show).

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PPT on Advertisement

  1. 1. 3/3/2017 1 Prepared by gaurav bansal
  2. 2. WHAT IS ADVERTISING 3/3/2017 2 Prepared by gaurav bansal
  3. 3. DIFFERENT WAYS TO ADVERTISE YOUR PRODUCT 1. Online networking 3/3/2017 3 Prepared by gaurav bansal
  4. 4. 2.NEWSPAPER ADS 3/3/2017 4 Prepared by gaurav bansal
  5. 5. 3.CELEBRITY BRANDING 3/3/2017 5 Prepared by gaurav bansal
  6. 6. 4.ADS THROUGH MAGAZINES 3/3/2017 6 Prepared by gaurav bansal
  7. 7. 5. PRODUCT PLACEMENT ADVERTISING 3/3/2017 7 Prepared by gaurav bansal
  8. 8. 6. PUBLICSERVICE ADVERTISING 3/3/2017 8 Prepared by gaurav bansal
  9. 9. 7. TELEVISIONADS 3/3/2017 9 Prepared by gaurav bansal
  10. 10. 3/3/2017 10 Prepared by gaurav bansal
  11. 11. EXAMPLES OF EFFECTIVE ADVERTISING THAT GIVE ADVANTAGES TO MANY COMPANIES 1. Vodafone (i) ZooZoos concept was introduced during IPL 2 in 2009. (ii) Reached a cumulative of 89million people in first 10 days of IPL. (iii) Video had 3million hits in 3 weeks. 3/3/2017 11 Prepared by gaurav bansal
  12. 12. 3/3/2017 12 Prepared by gaurav bansal
  13. 13. RESULT of the advertisement:- VODAFONE Became India’s 3rd largest telecom co after Airtel & Reliance within a very short period. 3/3/2017 13 Prepared by gaurav bansal
  14. 14. 2. VINI COSMETICS (i) Developed their Famous brand Fogg deodorant. (ii) Launched by the end of 2011 with a tagline “Bina gas wala Spray” (iii) The famous ads launched in mid of 2014-15 was – “Aur kya chal rha hai, Fogg chal rha hai” 3/3/2017 14 Prepared by gaurav bansal
  15. 15. 3/3/2017 15 Prepared by gaurav bansal
  16. 16. VINI COSMETICS PVT. LTD. TURNOVER (FY-2015-16) = 504 CRORE TURNOVER (FY-2014-15) = 345 CRORE REVENUE GREW BY 46%. 80% REVENUE COMES FROM BRAND FOGG ONLY. 3/3/2017 16 Prepared by gaurav bansal
  17. 17. 3. PEPSICO INDIA (i) Their advertising strategy include cool hips, promos to attract more target audience. (ii) Target audience are teens, young adults and their advertising reflects in every possible way. 3/3/2017 17 Prepared by gaurav bansal
  18. 18. 3/3/2017 18 Prepared by gaurav bansal
  19. 19. PEPSI “CHANGE THE GAME “ CAMPAIGN WAS LAUNCHED IN JANUARY 2011 DURING WORLD CUP SEASON. 3/3/2017 19 Prepared by gaurav bansal
  20. 20. Marketing strategy 3/3/2017 20 Prepared by gaurav bansal
  21. 21. FEATURES OF BEST ADS 1. Should be concise and clear 3/3/2017 21 Prepared by gaurav bansal McDonalds ad (big Mac attack) contain ambiguity
  22. 22. 2. SHOULD’NT BE TOO LONG TATA SKY AD :- The length of ad was 2 minutes 1 seconds 3/3/2017 22 Prepared by gaurav bansal Prepared by :- Gaurav bansal
  23. 23. 3. SHOULDN'T COVERS FALSE CLAIMS AND DECEPTIVE METHODS Dabur India Limited:- Dabur Chyawanprash made unsubstantiate claims in their ad that they give three times more immunity which makes kids strong from within. 3/3/2017 23 Prepared by gaurav bansal
  24. 24. 4. SHOULDN'T HURTS THE SENTIMENTS OF PEOPLE Vimal Pan masala AD:- Ajay Devgan had been sent a Notice to stop endorsing these products. 3/3/2017 24 Prepared by gaurav bansal
  25. 25. 5. SHOULDN'T BE UNETHICAL OR ABUSIVE Wild stone advertisement was banned due to abusive content. 3/3/2017 25 Prepared by gaurav bansal
  26. 26. 3/3/2017 26 Prepared by gaurav bansal
  27. 27. 3/3/2017 27 Prepared by gaurav bansal
  28. 28. BEST ADVERTISEMENTS EVER 1. FEVICOL AD 3/3/2017 28 Prepared by gaurav bansal
  29. 29. 2. !DEA AD “WHAT AN IDEA SIRJI CAMPAIGN” 3/3/2017 29 Prepared by gaurav bansal
  30. 30. 3/3/2017 30 Prepared by gaurav bansal

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