Drink driving is dangerous and illegal, resulting in thousands of deaths and injuries each year across different age groups. Over 100,000 breath tests are conducted annually in the UK, with 1 in 5 coming back positive. Drinking impairs driving abilities like reaction time, judgement of speed and distance, and vision. Penalties for drink driving include large fines, imprisonment, and long-term license bans. Campaigns like Think aim to educate people, especially young men, about the risks and consequences of drink driving through posters, ads, and messages that there is no excuse for taking the risk.

1. Drink Drive Campaign
Drink driving is bad as nearly one in six of all deaths on the road involve drivers who are over
the legal alcohol limit. On average 3000 people are killed or seriously injured each year in a
drink drive incident and is a big killer across the world. Drinking and driving occurs across a
wide range of age groups but particularly among young men aged 17-29 in both casualties and
positive breath tests following a collision. The Government's most recent drink drive campaigns
aims to target this group. The latest provisional figures from 2004, show that some 590 people
were killed in crashes in which a driver was over the legal limit, 2,350 were seriously injured and
14,050 were slightly injured. Half a million breath tests are taken every year by police this
means that people who think that they won’t get caught need to think again. Over 100,000 are
found to be positive what is 1 in 5 of breath tests. The limit of drinking is 80 milligrams in 100
millilitres of blood. The reason why drink driving is bad is because it has effects on your
body.These effects are slower reactions, increased stopping distance, poorer judgement of
speed and distance, reduced field of vision. This affects your driving as you have blurry vision
making you not be able to see properly and not being able to judge speed or stopping distance
what could impact in somebody going into you or you stopping too late causing you to crash into
someone else. Alcohol also makes you feel overconfident, this is also another reason why drink
driving is bad as you are more likely to take risks, this could mean driving on the other side of
the road that makes more crashes with bad judgement and also the risk taking what is bad.
Drink driving doesn’t always just occur on the day/ night of the event of drinking, it could also
still be in your system the next day even if you feel okay you may still be unfit to drive what
could result in you losing your license. The methods people use such as taking a warm
shower/steam or drinking coffee doesn’t work it just takes time. There are many fines what
could be given to you these are a maximum penalty of 6 months' imprisonment, a fine of up to
£5,000 and a minimum 12 months driving ban if you are attempting to drive above the legal
limit. An endorsement for a drink-driving offence remains on a driving licence for 11 years, so it
is 11 years before a convicted driver will have a "clean" licence again. Being in charge of a
vehicle whilst over the legal limit or unfit through drink could result in 3 months' imprisonment
plus a fine of up to £2,500 and a driving ban. The penalty for refusing to provide a specimen of
breath, blood or urine for analysis is a maximum 6 months' imprisonment, up to £5000 fine and
a driving ban of at least 12 months. Causing death by careless driving when under the influence
of drink or drugs carries a maximum penalty of 14 years in prison, a minimum 2 year driving ban
and a requirement to pass an extended driving test before the offender is able to drive legally
again. Every 51 minutes in America, someone is killed in a drunk driving crash. That equates to
27 people every day and Someone is injured in a drunk driving incident every 120 seconds. For
drivers under 21, the U.S. has a No Tolerance policy that does not allow any alcohol to be in the
blood system while behind the wheel. The consequences could include expensive fines, loss of
license or jail. In England, Wales and Northern Ireland, the legal alcohol limit for drivers is, 35
microgrammes of alcohol per 100 millilitres of breath, 80 milligrammes of alcohol in 100
millilitres of blood, 107 milligrammes of alcohol per 100 millilitres of urine and In Scotland the
legal alcohol limit for drivers is lower at, 22 microgrammes of alcohol per 100 millilitres of breath,
50 milligrammes of alcohol in 100 millilitres of blood, 67 milligrammes of alcohol per 100
millilitres of urine. However it is not possible to say how much alcohol you can drink and stay
below the limit. The way alcohol affects you depends on, your weight, age, sex and metabolism

2. (the rate your body uses energy), the type and amount of alcohol you’re drinking, what you’ve
eaten recently, your stress levels at the time, So overall if you’re driving, it’s better to have none
for the road as you wouldn’t want to risk injuring yourself or others and you wouldn't want to get
a massive fine, having your license rescinded or being imprisoned. The leading campaign for
drink driving t the think campaign and they have posters all over on roads and adverts on the TV
to reduce injuries and drink drivers. In the think campaign they have advice what is saying that
there is no excuse for drink driving this advice is ‘I can handle my drink. Alcohol affects
everybody's driving for the worse. It creates a feeling of overconfidence, makes judging distance
and speed more difficult and slows your reactions so it takes longer to stop "I'm only going
down the road." A large proportion of all drink drive crashes occur within three miles of the start
of the journey. The Think campaign works as it is well known and popular. It also works as it has
images to go with all posters and it has posters for everything. This is good as it shows nothing
is acceptable for drink driving and it should not be done at all. This campaign also shows that it
is not good and you should not do it to the younger personal as they learn the adverts young
that drink driving is bad and not to be done what reduces the percentage of injuries and deaths
and also drink driving percentage decreases what the campaign's aim is.