Here is a presentation on the stages we went through to produce our music video advert.

1. A presentation on
the
Advert Stages

2. Stage 1.
We started off with this image
for our advert as it was picked
from a selection of 20 images by
From our research we knew that
a group of students.
most music adverts do not just use
the original photograph without any
manipulating. We new that the
background had to be blank for us to
They said it was
make it into a music poster not just a
a strong image
war poster.
and because it
was taken
vertically it
would work
aesthetically as a
poster.
We had also learnt that it is very difficult to have clear text on a busy
background and in the case of this image, there is very little room to
add text. This lead us to stage 2....

3. Stage 2.
We new from our research
that our target audience like
adverts that are different and
catch your eye, so We then started to
by cropping the model’s think about
shoulder out, it gave us room working around
to add text but also gave a the image, fonts,
more interesting layout. colours and texts..
leading
...
We achieved this by
cropping and pasting
to stage
the image onto a
new blank layer. We
3
produced this in
photoshop by using
new and complex
tools.

4. Stage 3.
This design was very much about experimenting.
We new that we needed complimentary colours
for this poster to work, so we extracted the
background colour from the badge, the necklace
and the uniform combined.
After various font research we new that the
type writer font would give it an authentic
look whilst being modern and clear at the
same time.
However, we had some feedback at this point and
it was said that the text positioning was not quite
right and it was far to basic.
Leading us to stage 4....

5. Stage 4.
As you can see from this design all of the elements started
coming together. The main change in this design was the
approved stamp.
We wanted to add the stamp as we thought it could be
read in two ways. One as the authentic war stamp, and
two as in the CD itself has been approved and is worth,
buying.
We then staggered the fonts to avoid a boring linear pattern and
changed “The Libertines” to a stencil font to separate it from the
other text.
By adding the “out now” it rounded off the
poster, bringing it back to the point that it’s
adverting the libertines new single.
We asked for feedback at this stage, and it was agreed that
it was too “flat” and needed more of a background.
Leading us to stage 5...

6. Stage 5.
In this design, we took on board
the “flat” comment and used a We changed the title again
large paint tool to add two to black as with the new
simple circles. We did this red background the text
because from our research couldn’t be seen. We also
when we asked what made enlarged the “THE” to give
people think of soldiers their it a bigger introduction.
answer was the poppy. We
made the background look like
a almost cartoon poppy, whilst We also recieved a comment
giving it a second appearance of that the “approved stamp”
a target wall. was hiding the fact that the
We also changed the staggered soldier was a child, which was
text as when we asked someone an important point so we
to read it the said it in parts and moved the stamp so it was
not fluently. We made the words slightly over the out now.
gradually bigger to give it a
important almost frightening
layout, as if the message was With good feedback ..we had
getting louder and louder. finished our advert.