The document summarizes the layout, photo, typography, and institutional references used in an advertisement the author created, and how they were based on elements from advertisements for Bloc Party and Delilah albums. The author's advertisement layout places an image in the center with text below, includes some text at the top and references at the bottom, mimicking Delilah's ad. A conventional photo replaces album art. Typography from both ads is used, including release date, band/album names, and website/tagline. Logos from the record company and sponsor shop are also included to look professional.

1. Advert- Links to Research

2. Layout
• Elements of my layout has been based on my research. The
placement of the image in the top half of the centre is
based on the ‘Delilah’ advert, with having the text
information underneath it. Also having a bit of text at the
top and institutional references at the bottom is another
layout feature that I have based on Delilah’s advert.

3. Photo
• Most of my research used the album cover as
the main photo on the advert. To make a more
conventional professional looking advert I
have done this.

4. Typography
• My typography is based both on Bloc Party’s and
Delilah’s advert. Both contain a release date,
band name, album name. Bloc Party’s contains a
website address whilst Delilah’s has a tag line. I
have used all of these elements to make a more
professional, realistic looking product.

5. Institutional References
• Delilah’s contains the record company logo,
whilst Bloc Party’s contains the logo of a sponsor
shop of where the album can be purchased. I
have included these to make a more professional
looking product.