Advert analysis
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The document analyzes an Adidas football boot advertisement featuring world-famous footballers discussing why people may hate them, suggesting it is because of their "shiny new boots." The ad uses constant narration and music with some coordinated sound effects. Text on screen briefly adds to the theme of hatred. The intended audience is football fans who would know the players and the message is that viewers want to be like the players but can't because they don't have the boots.
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The student's two-minute film opening received a score of 37 out of 60 and was assessed as being at a Level 3. There was evidence of creative technical skills used in the footage, including some controlled camera work with varied shots and framing. The editing used well-placed cuts and transitions, and attempted to include titles. While the dialogue was unclear at times, the music and sound effects helped build tension as the film transitioned from a dream to waking up. Overall, the assessor viewed it as a good opening that fit the genre well and demonstrated some proficient abilities.
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The document provides feedback on a student's pre-production tasks for an AS media project. It evaluates 14 blog posts related to research, planning, and pre-production. Overall, the teacher found the work to be at a basic level and provided suggestions for adding more detail and analysis to improve several posts. While some posts were revised satisfactorily, more work was needed on others such as genres, target audiences, locations, and the production schedule. The teacher awarded an initial mark of 8 out of 20 and suggested ways to boost the final mark through further improvements.
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Evaluation questions 4 & 5
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Question 3
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This document lists three short phrases: "Recce", "My Bedroom", and "Ringwood Leisure Centre Astro Turf". It appears to be a list of three brief topics or locations but provides no other context or details about them.
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Overall feedback
Matthew Wood received a C grade for his AS coursework with marks of 12/20 for planning, 37/60 for construction, and 13/20 for evaluation. The evaluation comments indicate that his answers showed a good understanding of the task, audience and genre, with some answers providing analytical detail, images, and research. However, there were lapses in spelling, punctuation and capitalization. Overall it was a good piece of work that made good use of technologies.
Evaluation questions 4 & 5
The document discusses the target audience for a media product about a football player's career. It would primarily target football fans, who are mostly male, though it also aims to attract children and teens who make up a large portion of football audiences. The film would not target older adults primarily. It would need to attract parents as well since they would accompany children to view it. Social media and television would be good platforms to advertise to the target audiences.
Question 3
Vertigo would be a suitable company to distribute the filmmaker's football film for three reasons: 1) Vertigo has experience producing and distributing similar football films; 2) The filmmaker's target audience of 12-18 year olds is younger than Vertigo's typical audience, allowing them to attract new viewers; and 3) Football films have proven popular and their sports genre means there is a built-in audience, increasing the potential for profit.
Props
Matt Wood is using his own football for a film prop because he already owns one that is in good condition and high quality, which will help make it look like an important football match is taking place. He will also use a water bottle in the film as a prop because it is accessible and can be used to suggest it is during a football match.
Film beginning analysis star wars a new hope
1) The document provides an analysis of the opening scene of Star Wars: A New Hope (1977). It describes a scene where a large star destroyer chases and boards a smaller ship, exchanging gunfire with Stormtroopers.
2) Two droids try to escape and find Princess Leia who is in distress and wants to deliver a message to Obi Wan Kenobi asking for help before she is captured by Darth Vader. The droids flee on an escape pod.
3) The analysis notes various directorial techniques used in this opening scene that establish the science fiction genre and set up Darth Vader as an antagonist, including camera angles, character costumes, and musical score.
Film beginning analysis rocky v
1) The opening scene of Rocky V shows Rocky Balboa fighting Ivan Drago in a boxing match billed as "the most watched event in boxing history." Rocky is dominated in the early rounds but makes a dramatic comeback to win the fight.
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3) Unusual close-up camera shots are used instead of the standard wide shots of boxing, making viewers feel like they are part of the intense action and linked to the characters.
Film beginning analysis bend it like beckham
The opening scene of Bend It Like Beckham establishes the central conflict of the film. Jess dreams of becoming a famous footballer, but her traditional Hindu family disapproves and tries to restrict her ambitions. This is shown through her mother bursting into her room while Jess is watching football, turning off the TV, and forcing her to attend her sister's engagement party instead. Cultural and generational divides are highlighted between Jess, who wears active clothes and idolizes David Beckham, and her mother, who wears traditional clothes and wants Jess to conform to family expectations. The scene foreshadows Jess' struggle to balance her dreams with her family's desires.
Film beginning analysis the dark knight rises
Bane escapes from CIA custody by hijacking the plane transporting him. In the opening scene, we see Bane being questioned by the CIA aboard the plane. When asked about his plan, Bane responds "Crashing this plane" and launches an attack, overpowering the CIA and escaping. Editing techniques like quick cuts create tension during the action sequence, while longer shots of Bane portray him as calm and intimidating. Sound design with diegetic noises from the plane and fight alongside non-diegetic music also builds tension.
Genre analysis
Sports films have been made for over a century, starting as comedies and dramas but more recently incorporating documentary styles. The sports genre is popular in films because there is a built-in audience of fans of the particular sport who filmmakers can easily advertise to. This ensures there is already interest from a large fan base. Successful sports films often focus on boxing or American football and feature prominent actors like Sylvester Stallone or Harrison Ford. Sports films generally fall into categories - documentaries using interviews and footage, tribute films looking back at great athletes, or fictional films following made-up careers.
Recce
This document lists three short phrases: "Recce", "My Bedroom", and "Ringwood Leisure Centre Astro Turf". It appears to be a list of three separate topics or locations but provides no other context or details about them.
Recce
This document lists three short phrases: "Recce", "My Bedroom", and "Ringwood Leisure Centre Astro Turf". It appears to be a list of three brief topics or locations but provides no other context or details about them.
Production schedule
Matt Wood created a production schedule for filming scenes on January 10th, 2016. The schedule details that scene 1 will be filmed at Ringwood astro turf and requires Matt, Will, and Mischa along with a camera, tripod, and microphone. Scene 2 is scheduled to be filmed at Matt's house and will involve Matt and Ian using a camera, tripod, and microphone.
Script
Matt is preparing to take a penalty kick during a football match. He ties his shoes, drinks some water, and places the ball on the penalty spot as his teammate Mischa wishes him good luck. Matt successfully scores the penalty, and Mischa celebrates with him. The scene then dissolves to Matt asleep in his bedroom. His father wakes him up, concerned that Matt will be late for school. Matt sits up groggily in response.
Equipment list
Matt Wood outlines the equipment he will use for his film project, including a Canon 600D camera that can shoot in 1080p HD, a tripod to provide stable footage without shaking, an SD card to store large amounts of footage during filming, and Adobe Premiere Pro editing software that he is familiar with from prior experience.
Floor plan
This floor plan document outlines the positioning of characters and camera in a bedroom scene, with the main character in bed and the dad in another area of the room. An astroturf document then positions characters and camera for a sports scene, placing the main character and teammates in different spots on the field along with a goalie and camera.
Costumes
The document describes costumes for characters in a football-themed scene, including a main character in a red shirt and black shorts, a goalie in a black shirt and shorts to show they are opponents, and bed clothes of a white shirt and shorts for another scene. It also lists a dad in a blue jumper and jeans to create the image of being at home.
Shot list
The shot list describes 9 shots to capture a penalty kick scene, including medium shots of the player preparing for the kick and celebrating, close ups of the player's and goalie's eyes, and wide shots showing the run up, ball in air, and goal. Shots will include medium and close ups of the player and goalie as well as wide shots showing the pitch, goal, and celebration with a teammate.
Target audience
My target audience will primarily be male football fans, as a survey found 85% of Premier League fans were male. While 11% of fans were aged 16-24 in 2007/2008, the average age is now 41. To promote the football film, advertising during football TV programs and near stadiums using billboards would be effective strategies since they directly reach this intended audience of football fans.
Genre analysis
Sports films have been made for over a century, starting as comedies or dramas but more recently incorporating documentary styles. The sports genre is popular for films because they have a built-in audience of fans of the particular sport. Filmmakers can easily advertise their sports films at sporting events or on sports TV programs to reach this target audience. Sports films generally fall into two categories - documentary style films that use interviews and footage of the real athlete or team, and fictional films that follow an imagined character's career using fictional sporting events and emotional scenes about success and failure.
Film beginning analysis the dark knight rises
Three prisoners, including Bane, are being transported on a plane by the CIA. Bane reveals to the CIA leader that he has a plan, and when asked what the next step is, responds "Crashing this plane". Bane then launches an attack, killing all the CIA members and allowing himself and his men to escape. The film establishes Bane's power and control through the camera positioning during his interactions with the CIA, who are shown as being below and less powerful than Bane.
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Advert analysis
- 1. Name: Matt Wood BTEC Creative Media Production Advert Analysis Name of Product: Adidas football boots Advert Details (what happens?): Music & Sound Effects: Text: Group Roles: Audience: Message: There is some of the world’s best known footballers saying why people may hate them. Then they say that they are hated because of their ‘shiny new boots’ Constant narration and music. Some sound effects that are coordinated with some screen actions There is some text on the screen for small amounts of time that adds to the hatred theme Football fans as they would know about the footballers You want to be like the footballers but you can’t as you don’t have their boots