Sports films have been made for over a century, starting as comedies or dramas but more recently incorporating documentary styles. The sports genre is popular for films because they have a built-in audience of fans of the particular sport. Filmmakers can easily advertise their sports films at sporting events or on sports TV programs to reach this target audience. Sports films generally fall into two categories - documentary style films that use interviews and footage of the real athlete or team, and fictional films that follow an imagined character's career using fictional sporting events and emotional scenes about success and failure.