Adverse selection occurs when one party in a transaction has more information than the other, resulting in an imbalance in the quality of goods or services exchanged. It is a type of asymmetric information where sellers know more about product quality than buyers. Economists study adverse selection and develop mechanisms like signaling, screening, auctions, and tournaments to address it. Institutions play a key role by establishing rules and norms that can reduce asymmetric information and enable these mechanisms to function effectively. This mitigates adverse selection and supports economic development.