Advances in understanding of Agricultural Inputs Management
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This document discusses the changing nature of agricultural input management from a traditional approach relying heavily on inorganic fertilizers and pesticides, to a more modern, holistic view using soft chemistry products. It notes that while the use of soft chemistry products is growing, the industry in India remains unorganized and faces challenges like a lack of standardization and regulatory framework. It recommends industry self-regulation, university trials to establish product efficacy, and working with the government and through demonstration projects to further promote the use of soft chemistry and address these challenges.
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- 2. Traditional Thought • Enhance plant Yield by using direct nutrients- Inorganic Fertilisers • Kill the harmful pests- Weeds, Insects and Diseases. • Symptomatic and Direct association. • The More the Merrier. Bang the plants and soil. No thought for efficiency • Zero concern for environment and human health
- 3. Modern View • Maximum Care for Environment- Maximise production with minimum impact. • Holistic Approach towards nutrition and plant protection- achieving genetic potential – Elicitor Activity – Combating Free Radicals – Minimising Abiotic and Biotic Stress. • Hard Chemistry only as a last resort.
- 4. Reduced Risk Pesticides in California. • In 1996, 34% of all pesticides registered in California were ‘soft chemistry’. • In 2003, 52% of all pesticides registered were “soft chemistry”’. • 2012 = 74%
- 5. Soft Chemistry Scenario In India • Slow but steady Realisation that Fertilisers and Pesticides are not enough • Organic and Minimum Intervention Agriculture • Activism against Hard Chemistry • Soft Chemistry Products loosely called as BIO Products, or more appropriately Plant Growth Promotors (PGP) • Unorganised and Unscruplous ( Bucket) Players
- 6. Hence the future lies in SOFT CHEMISTRY
- 12. Promotion of Soft Chemistry Products • TARGETED FIELD WORK – Market Segmentation – Positioning – Demonstration – Customised Communication – Wide Publicity of results • Convince the stakeholders- – Channel Partners – Progressive Farmers – Scientists and Extension Workers – Agricultutal Department. Officials
- 13. Challenges • Market dominated by unscrupulous players- Bio is the DIRTY word. • Lack of Standardization of Most of the products, specially the Marine Flora based. • Difficult to Differentiate the product. • No Regulatory or Registration framework of these products, leading to harassment of honest Players.
- 14. Approach towards Problem Solving • Industry to self regulate itself and make it mandatory to mentioned the source, contents, and processing done on the product. • Industry may represent to the government to protest against the continous harrasment. • University Trials of these products to establish efficacy. • Work on cellular level to establish efficacy. • Scientific recording of efficacy of the product.
- 15. Thank You Even Sky is not the limit for the relentless…