1) Firsthand Technologies uses virtual reality and biometrics to improve health outcomes by enhancing patient experiences. Their VR pain relief systems have shown reductions in patient pain levels, stress, and opioid usage compared to traditional treatments. 2) VR is effective at reducing both the sensory and emotional components of pain by altering brain activity patterns. Studies show VR can provide better pain relief than opioids with fewer side effects. VR has also shown lasting pain relief effects even after use. 3) By combining VR with biometrics in a closed feedback loop, Firsthand aims to optimize each VR session and patient recovery over time through adaptive artificial intelligence. This approach allows them to "hack the senses" and target therapeutic changes in the brain, body