A Geek's Guide to Mobile Marketing

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Learn how to monetize and promote your mobile application.

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A Geek's Guide to Mobile Marketing

  1. 1. A Geek’s Guide to Mobile MarketingAustin Professional Android Developers
  2. 2. #droidatx
  3. 3. As seen:David Vogelpohl@davidvmc
  4. 4. Android developers?
  5. 5. Mobile marketers?
  6. 6. How can I promote my app?
  7. 7. How can Imonetize my app?
  8. 8. Promotion
  9. 9. Great advertising makesbad products fail faster.
  10. 10. Set up conversion tracking http://goo.gl/f8ZTbCreate click to download ads http://goo.gl/tcIerLimit mobile and tablets only Pick relevant keywords Write descriptive ads
  11. 11. In app advertisingTarget by device or OS Geographic *and*demographic targeting Download Exchange
  12. 12. Mobile Ad Networks Blind Networks Largely small independent publishers Premium Blind Networks More premium publishers Premium Networks High-end publishers, big brands, big trafficmobithinking.com/mobile-ad-network-guide
  13. 13. Affiliate ProgramsOnly pay when you get paidOutsource your marketing Reward good partnersUnderstand your true ROI!!!
  14. 14. Monetization
  15. 15. Become a publisher Plan your ad inventory Join an ad network Join an affiliate network Test your ad inventory Don’t quit your day job
  16. 16. Try FreemiumConstant upgrade pushesTrack & use your analyticsCapture email addresses
  17. 17. Experiment with price points Start high and go low Try discount weekends Beware of time series analysis
  18. 18. In App Sales Use in-app analytics Compare with competitors Give items away for a whileConsider monthly recurring charges!
  19. 19. Don’t forget Track conversionsUse analytics to make decisionsTest, test, test some more and when you’re done test again
  20. 20. Mobile Apps & Mobile WebDavid Vogelpohl @davidvmc Slide Share
  21. 21. Big Guns of Austin Startup Week Sunday October 7th 10:00 – 12:00bigguns.ticketbud.com/austin- startup-week-2012

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