Advanced Improvisation - Lesson 2
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XYZ Industries is planning to launch a new low-price smartphone and must decide whether to launch it first in the United States, India, or the Philippines. The document provides a table comparing the three countries based on factors important for the smartphone launch's success, such as population size, average income, smartphone penetration, demand for low-price phones, and English language fluency. A decision must be made on where to launch the phone first based on analyzing these factors and which market offers the best potential for high sales.
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Advanced Improvisation - Lesson 2 (T)
XYZ Industries is planning to launch a new low-price smartphone and must decide whether to launch it first in the United States, India, or the Philippines. These countries vary in population size, average income, smartphone penetration, demand for low-price phones, and English fluency. Additional market research finds that XYZ would not make much profit launching in India due to low prices, while the US and Philippines can afford higher prices. The CEO emphasizes a desire to see the phone create profit, which suggests profitability should be a key factor in the launch country decision.
Developers are digging their own graves? 开发者在自掘坟墓吗？
Developers are digging their own graves? discusses the slowing growth of mobile app sales and provides strategies for indie app firms to sustain themselves over the next 18 months. The document notes that the mobile app industry is now 7 years old and markets for phones, tablets, and other devices are maturing. It recommends localizing apps for new languages, diversifying app portfolios across market segments, learning new programming languages, and buying source code to improve development teams as strategies to buck the trend of slowing sales growth. The conclusion is that while mobile apps remain competitive, focusing on optimizing features, growing content, and exploring business models like freemium, in-app purchases, and ads can help app firms survive in the maturing
Advanced Improvisation - Lesson 3 (T)
XYZ Industries is launching a new high-end television with an indestructible glass screen. Existing high-end televisions range in price from $1,500 to $3,000. The document discusses pricing strategies for the new television, including pricing for market share versus being viewed as "best in class". Additional information reveals XYZ's goal is for the television to be viewed as the "best value for the money" and that it will launch a slightly lower quality television priced at $1,800. Questions discuss the appropriate price point and how to support a $3,000 price.
Advanced Improvisation - Lesson 3
XYZ Industries is launching a new high-end television with an indestructible glass screen. This will be their first entry into the high-end television market, where current competitors' models range in price from $1,500 to $3,000. The lesson discusses pricing strategies for XYZ's new product to compete effectively in this market segment.
Advanced Improvisation - Lesson 1 (T)
Bob, a long-time top employee, began showing up late to work several days a week over the past three months. Despite warnings, Bob's tardiness continued. Bob's manager now faces firing Bob per the company's new zero-tolerance tardiness policy, as Bob was late again after two warnings. However, the manager recently learned that Bob's mother had been hospitalized for the past three months, which may explain Bob's change in behavior.
Advanced Improvisation - Lesson 1
Bob has worked for XYZ Industries for 10 years and was a top performer, but over the past three months his manager has noticed issues with Bob being disengaged, late, and tardy at work. Despite warnings, Bob continues to be late at least once a week. The company recently implemented a strict no tardiness policy that requires firing employees after two warnings. Bob was late again after receiving two warnings, putting his manager in a difficult position of liking Bob but needing to follow the new company policy.
Walton Smart Phone - Group 6
Walton is a leading mobile phone company in Bangladesh that produces and distributes smartphones. The report discusses Walton's target market of youth aged 18-25, its product lineup and unique selling proposition of quality products at low prices supported by extensive service centers. It also covers Walton's positioning strategy, promotion strategy, and recommendations to further improve its market share against competitors like Samsung and Symphony.
Eastman Kodak CompanyHaley Duell5122016.docx
Eastman Kodak Company
Haley Duell
5/12/2016
BUS/475
Eastman Kodak Company
The consumer electronic field is a great and also equally competitive business area. Different companies usually design different techniques to and outsmart their fellow business counterparts. They do this via developing various business promotional methods and marketing designs. Companies normally review their marketing strategies from time to time in order to ensure that they make maximum profits in their businesses, the do this due to changing internal and external factors of their business enterprises that they view as factors that slow their advancement. Most of the marketing departments have the likelihood of considering their consumers wants, they have a tendency to make or design products that are very much appealing and motivating to their customers. They do this to ensure customer satisfaction and ultimately they do this to ensure that their company makes maximum profit. Most of the marketing departments try to understand consumer feedback concerning their products therefore they have set up forums to ensure that they get the consumer feedback in order to think of even more interesting strategies that will ensure the companies maximum profit and sustainability in the market. To increase its competitiveness in the industry, the company should produce a new middle range smart phone in the market,
1.1 Brief Description of the company
Eastman Kodak is part of one of the growing largest multi-billion dollar corporations in the world. In 2007 it exceeded the $100bn mark in annual sales for the first time in its history. This makes it one of the world's top three companies in the electronics industry where only two other companies, Siemens and Hewlett-Packard, have posted larger revenues. The name Eastman Kodak literally means grow Group’s dominance in two further sectors: Eastman Kodak Heavy Industries and Eastman Kodak Engineering and Construction. If you are talking innovation in Eastman Kodak walks the walk and is now the established leader in consumer electronics, providing a range of leading-edge premium products and, in their own words, ‘leading the digital convergence revolution’. In so doing Eastman Kodak has made a remarkable transformation from copy-cat manufacturer to become Asia's most valuable technology company.
1.2 Organizational Structure
As of 2013, Eastman Kodak Electronics has established 15 regional headquarters, 54 global sales offices, 38 global production facilities and 34 global R&D centers.
Eastman Kodak consists of three main divisions: Consumer Electronics, IT & Mobile Communications and Device
Solution
s. Each division consists of several subsidiary divisions.
1.3The product being offered
To increase its competitiveness in the market, the company should introduce a new mid-range smart phone, Blast, targeting the middle class consumers and the teenage population in third countries who are the largest consumers of mobile ...
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Advanced Improvisation - Lesson 2 (T)
XYZ Industries is planning to launch a new low-price smartphone and must decide whether to launch it first in the United States, India, or the Philippines. These countries vary in population size, average income, smartphone penetration, demand for low-price phones, and English fluency. Additional market research finds that XYZ would not make much profit launching in India due to low prices, while the US and Philippines can afford higher prices. The CEO emphasizes a desire to see the phone create profit, which suggests profitability should be a key factor in the launch country decision.
Developers are digging their own graves? 开发者在自掘坟墓吗？
Developers are digging their own graves? discusses the slowing growth of mobile app sales and provides strategies for indie app firms to sustain themselves over the next 18 months. The document notes that the mobile app industry is now 7 years old and markets for phones, tablets, and other devices are maturing. It recommends localizing apps for new languages, diversifying app portfolios across market segments, learning new programming languages, and buying source code to improve development teams as strategies to buck the trend of slowing sales growth. The conclusion is that while mobile apps remain competitive, focusing on optimizing features, growing content, and exploring business models like freemium, in-app purchases, and ads can help app firms survive in the maturing
Advanced Improvisation - Lesson 3 (T)
XYZ Industries is launching a new high-end television with an indestructible glass screen. Existing high-end televisions range in price from $1,500 to $3,000. The document discusses pricing strategies for the new television, including pricing for market share versus being viewed as "best in class". Additional information reveals XYZ's goal is for the television to be viewed as the "best value for the money" and that it will launch a slightly lower quality television priced at $1,800. Questions discuss the appropriate price point and how to support a $3,000 price.
Advanced Improvisation - Lesson 3
XYZ Industries is launching a new high-end television with an indestructible glass screen. This will be their first entry into the high-end television market, where current competitors' models range in price from $1,500 to $3,000. The lesson discusses pricing strategies for XYZ's new product to compete effectively in this market segment.
Advanced Improvisation - Lesson 1 (T)
Bob, a long-time top employee, began showing up late to work several days a week over the past three months. Despite warnings, Bob's tardiness continued. Bob's manager now faces firing Bob per the company's new zero-tolerance tardiness policy, as Bob was late again after two warnings. However, the manager recently learned that Bob's mother had been hospitalized for the past three months, which may explain Bob's change in behavior.
Advanced Improvisation - Lesson 1
Bob has worked for XYZ Industries for 10 years and was a top performer, but over the past three months his manager has noticed issues with Bob being disengaged, late, and tardy at work. Despite warnings, Bob continues to be late at least once a week. The company recently implemented a strict no tardiness policy that requires firing employees after two warnings. Bob was late again after receiving two warnings, putting his manager in a difficult position of liking Bob but needing to follow the new company policy.
Walton Smart Phone - Group 6
Walton is a leading mobile phone company in Bangladesh that produces and distributes smartphones. The report discusses Walton's target market of youth aged 18-25, its product lineup and unique selling proposition of quality products at low prices supported by extensive service centers. It also covers Walton's positioning strategy, promotion strategy, and recommendations to further improve its market share against competitors like Samsung and Symphony.
Eastman Kodak CompanyHaley Duell5122016.docx
Eastman Kodak Company
Haley Duell
5/12/2016
BUS/475
Eastman Kodak Company
The consumer electronic field is a great and also equally competitive business area. Different companies usually design different techniques to and outsmart their fellow business counterparts. They do this via developing various business promotional methods and marketing designs. Companies normally review their marketing strategies from time to time in order to ensure that they make maximum profits in their businesses, the do this due to changing internal and external factors of their business enterprises that they view as factors that slow their advancement. Most of the marketing departments have the likelihood of considering their consumers wants, they have a tendency to make or design products that are very much appealing and motivating to their customers. They do this to ensure customer satisfaction and ultimately they do this to ensure that their company makes maximum profit. Most of the marketing departments try to understand consumer feedback concerning their products therefore they have set up forums to ensure that they get the consumer feedback in order to think of even more interesting strategies that will ensure the companies maximum profit and sustainability in the market. To increase its competitiveness in the industry, the company should produce a new middle range smart phone in the market,
1.1 Brief Description of the company
Eastman Kodak is part of one of the growing largest multi-billion dollar corporations in the world. In 2007 it exceeded the $100bn mark in annual sales for the first time in its history. This makes it one of the world's top three companies in the electronics industry where only two other companies, Siemens and Hewlett-Packard, have posted larger revenues. The name Eastman Kodak literally means grow Group’s dominance in two further sectors: Eastman Kodak Heavy Industries and Eastman Kodak Engineering and Construction. If you are talking innovation in Eastman Kodak walks the walk and is now the established leader in consumer electronics, providing a range of leading-edge premium products and, in their own words, ‘leading the digital convergence revolution’. In so doing Eastman Kodak has made a remarkable transformation from copy-cat manufacturer to become Asia's most valuable technology company.
1.2 Organizational Structure
As of 2013, Eastman Kodak Electronics has established 15 regional headquarters, 54 global sales offices, 38 global production facilities and 34 global R&D centers.
Eastman Kodak consists of three main divisions: Consumer Electronics, IT & Mobile Communications and Device
Solution
s. Each division consists of several subsidiary divisions.
1.3The product being offered
To increase its competitiveness in the market, the company should introduce a new mid-range smart phone, Blast, targeting the middle class consumers and the teenage population in third countries who are the largest consumers of mobile ...
Top 8 Product Trend Predictions For 2009
The document summarizes 6 trends in the 2009 China mobile phone market:
1. Large screens above 2.5 inches and full touch screens will be increasingly popular.
2. Demand for smart phones will continue to grow, especially in lower price segments below 2,000 RMB.
3. Consumers want more mobile applications and services like messaging, maps, and games.
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Top 8 Product Trend Predictions For 2009
This document summarizes the top 8 trends in China's mobile phone market in 2009. These include: 1) Growing demand for large screens and full touch screens. 2) Increased demand for smart phones across all price tiers. 3) Strong interest in mobile applications and services. 4) Expected growth of CMMB mobile TV phones. 5) Need for phones designed for children and the elderly. 6) Surge in operator customized phones. 7) Interest in WiFi-enabled phones. 8) Continued convergence of functions and upgrading of phone capabilities.
Top 8 Product Trend Predictions For 2009
This document summarizes the top 8 trends in China's mobile phone market in 2009. These include: 1) Growing demand for large screens and full touch screens. 2) Increased demand for smart phones across all price tiers. 3) Strong interest in mobile apps and services. 4) Expectation that CMMB mobile TV phones will see rapid growth. 5) Need for phones designed for children and the elderly. 6) Surge in operator customized phones. 7) Interest in WiFi-enabled phones. 8) Continued convergence of functions and upgrading of phone capabilities. Market data and consumer surveys are cited to support each trend.
Top 8 Product Trend Predictions For 2009
The document discusses 6 trends in the 2009 China mobile phone market:
1. Increased demand for large screens and full touch screens
2. Growing demand for smartphones, especially in lower price segments
3. Strong consumer interest in mobile applications and services
4. Expected growth of CMMB mobile TV phones before other standards
5. Need for phones designed specifically for children and elderly users
6. Increased promotion of operator customized phones
Top 8 Product Trend Predictions For 2009
This document summarizes the top 8 trends in China's mobile phone market in 2009. These include: 1) Growing demand for large screens and full touch screens. 2) Increased demand for smart phones across all price tiers. 3) Strong interest in mobile applications and services. 4) Expected growth of CMMB mobile TV phones. 5) Need for phones designed for children and the elderly. 6) Surge in operator customized phones. 7) Interest in WiFi-enabled phones. 8) Continued convergence of functions and upgrading of phone capabilities.
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The document summarizes 6 trends in the 2009 China mobile phone market:
1. Large screens above 2.5 inches and full touch screens will be increasingly popular.
2. Demand for smart phones will continue to grow, especially in lower price segments below 1,500 RMB.
3. Consumers want more mobile applications and services like messaging, maps, and games.
4. CMMB mobile TV phones will take off before other standards due to government support.
5. Phones designed for children and the elderly are needed as those groups make up 31% of the population.
6. Operator customized phones will surge as carriers promote bundled plans and services.
Top 8 Product Trend Predictions For 2009
This document summarizes the top 8 trends in China's mobile phone market in 2009.
1. Large screens above 2.5 inches and full touch screens will be more popular as consumers prefer larger screens.
2. Demand for smart phones will continue to grow, especially in lower price segments below 2000 RMB.
3. Consumers want more mobile applications and services like maps, games, and mobile payments.
Top 8 Product Trend Predictions For 2009
The document discusses 6 trends in the 2009 China mobile phone market:
1. Increased demand for large screens and full touch screens
2. Growing demand for smartphones, especially in lower price segments
3. Strong consumer interest in mobile applications and services
4. Expected growth of CMMB mobile TV phones before other standards
5. Need for phones designed specifically for children and elderly users
6. Increased promotion of operator customized phones
Top 8 Product Trend Predictions For 2009
This document summarizes the top 8 trends in China's mobile phone market in 2009.
1. Large screens above 2.5 inches and full touch screens will be more popular as consumers prefer larger screens.
2. Demand for smart phones will continue to grow, especially in lower price segments below 2000 RMB.
3. Consumers want more mobile applications and services like maps, games, and mobile payments.
Top 8 Product Trend Predictions For 2009
This document summarizes the top 8 trends in China's mobile phone market in 2009. These include: 1) Growing demand for large screens and full touch screens. 2) Increased demand for smart phones across all price tiers. 3) Strong interest in mobile apps and services. 4) Expected growth of CMMB mobile TV phones. 5) Need for phones designed for children and the elderly. 6) Surge in operator customized phones. 7) Interest in WiFi-enabled phones. 8) Continued convergence of functions and upgrading of phone capabilities.
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This document summarizes the top 8 trends in China's mobile phone market in 2009. The trends include: 1) Growing demand for large screens and full touch screens. 2) Growing demand for smart phones penetrating lower price segments. 3) Strong demand for mobile apps and services. 4) CMMB mobile TV phones taking off before other standards. 5) Phones designed for children and elderly in great need. 6) Increased operator customized bundling. 7) Growing need for WiFi-enabled phones. 8) Increased mobile device convergence and functionality upgrades.
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Running Head ECO-PHONE SMARTPHONES .docx
Running Head: ECO-PHONE SMARTPHONES 1
ECO-PHONE SMARTPHONES 3
ECO-PHONE SMARTPHONES
By (Name)
The Name of the Class (Course)
Professor
The Name of the School
(The Date
Introduction.
Smartphones are cellular networks that have computer integration and other features that are different form telephones e.g., the presence of operating system, web browsing and the ability to run software applications. The first smartphone that was invented was the IBM Simons which was presented as a masterpiece rather than a device that can be used with the public. The device could send emails, faxes and also keep various calendar events for the users as opposed to just simply making calls and messages. (Connelly, 2014 p.76)
Overview of smartphones in the UK.
The United Kingdom workforce is made up of more than 33.5 million and out of these approximately 32million are in workforce. At least half of those workers use smartphones for either personal use or work-related activity. In mid-2017 the usage of smartphones was as follows; 44 per cent used phones for email, 34 per cent used their smartphones for voice calls, and the 23 per cent use their smartphones for calendar management. Forty-three per cent of people use what app is at least once or twice a day for messages.
All of these statistics have been optimized for the usage of smartphones. There is only five per cent of workers who use their smartphones to submit a timesheet where else than 4 per cent of people use their smartphones to provide their daily expenses. (Gradonni, 2005) Less than 6 per cent use their smartphone to access their extranet Workers whose roles and responsibilities require them to walk for a long distance rarely use other devices such a desktop or tablet to handle their activities. This is because carrying a desktop can be cumbersome and time wastage, therefore instead of these devices; they opt for smartphones since it’s the ideal device to receive timely basis information that is contextual.
Forecasting the UK Adult Smartphone use Comment by yousif: I need to add and talk about this section to my report and I need the screen shots with Excel file you will do it and chart to forecast.
please follow this question :
Using an EXCEL spreadsheet, produce an appropriate line chart based on data contained in figure 3, page 13 of the Deloitte Report to represent UK adult smartphone use 2012-2017. Use your chart to forecast similar use in 2018 and 2019. Explain briefly why a linear forecast would not work well in this case. Which forecast model would work well?
take the date from deloitte report which I already sent to you
Use of smartphones by older people.
Currently, the smartphone sales and usage are booming with the majority of people buying the smartphone are the older generation. According to the stat.
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MOT-MMI_Completion_2011-01-11
Motorola completed its separation into two publicly traded companies - Motorola Solutions and Motorola Mobility Holdings. Motorola Solutions focuses on government and enterprise communications solutions, while Motorola Mobility produces mobile devices, home products, and licenses the Motorola brand name. The analyst recommends shorting Motorola Mobility shares, as they believe the market is overvaluing the mobile devices segment and that it will continue to struggle with competition and pricing pressures in the smartphone market. The fair value estimate provided for Motorola Mobility is $18 per share.
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3. Consumers want more mobile applications and services like messaging, maps, and games.
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2. Demand for smart phones will continue to grow, especially in lower price segments below 1,500 RMB.
3. Consumers want more mobile applications and services like messaging, maps, and games.
4. CMMB mobile TV phones will take off before other standards due to government support.
5. Phones designed for children and the elderly are needed as those groups make up 31% of the population.
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Top 8 Product Trend Predictions For 2009
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1) The product is targeted at teenagers and will be a multimedia phone featuring Android OS, 8MP camera, and other specifications.
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Running Head ECO-PHONE SMARTPHONES .docx
Running Head: ECO-PHONE SMARTPHONES 1
ECO-PHONE SMARTPHONES 3
ECO-PHONE SMARTPHONES
By (Name)
The Name of the Class (Course)
Professor
The Name of the School
(The Date
Introduction.
Smartphones are cellular networks that have computer integration and other features that are different form telephones e.g., the presence of operating system, web browsing and the ability to run software applications. The first smartphone that was invented was the IBM Simons which was presented as a masterpiece rather than a device that can be used with the public. The device could send emails, faxes and also keep various calendar events for the users as opposed to just simply making calls and messages. (Connelly, 2014 p.76)
Overview of smartphones in the UK.
The United Kingdom workforce is made up of more than 33.5 million and out of these approximately 32million are in workforce. At least half of those workers use smartphones for either personal use or work-related activity. In mid-2017 the usage of smartphones was as follows; 44 per cent used phones for email, 34 per cent used their smartphones for voice calls, and the 23 per cent use their smartphones for calendar management. Forty-three per cent of people use what app is at least once or twice a day for messages.
All of these statistics have been optimized for the usage of smartphones. There is only five per cent of workers who use their smartphones to submit a timesheet where else than 4 per cent of people use their smartphones to provide their daily expenses. (Gradonni, 2005) Less than 6 per cent use their smartphone to access their extranet Workers whose roles and responsibilities require them to walk for a long distance rarely use other devices such a desktop or tablet to handle their activities. This is because carrying a desktop can be cumbersome and time wastage, therefore instead of these devices; they opt for smartphones since it’s the ideal device to receive timely basis information that is contextual.
Forecasting the UK Adult Smartphone use Comment by yousif: I need to add and talk about this section to my report and I need the screen shots with Excel file you will do it and chart to forecast.
please follow this question :
Using an EXCEL spreadsheet, produce an appropriate line chart based on data contained in figure 3, page 13 of the Deloitte Report to represent UK adult smartphone use 2012-2017. Use your chart to forecast similar use in 2018 and 2019. Explain briefly why a linear forecast would not work well in this case. Which forecast model would work well?
take the date from deloitte report which I already sent to you
Use of smartphones by older people.
Currently, the smartphone sales and usage are booming with the majority of people buying the smartphone are the older generation. According to the stat.
Project on micromax mobile
1. Micromax is an Indian mobile phone manufacturer that started as an embedded software firm and later expanded into distributing computer peripherals.
2. The document analyzes customer satisfaction towards Micromax mobiles through surveys of users. It finds that Micromax targets lower income users, especially in rural areas, with low cost yet innovative products.
3. While Micromax has strengths like low costs, effective promotion, and innovative features, it faces threats from competition and risks having its business model copied by others. The document provides suggestions like improving durability, advertising, and customer service.
MOT-MMI_Completion_2011-01-11
Motorola completed its separation into two publicly traded companies - Motorola Solutions and Motorola Mobility Holdings. Motorola Solutions focuses on government and enterprise communications solutions, while Motorola Mobility produces mobile devices, home products, and licenses the Motorola brand name. The analyst recommends shorting Motorola Mobility shares, as they believe the market is overvaluing the mobile devices segment and that it will continue to struggle with competition and pricing pressures in the smartphone market. The fair value estimate provided for Motorola Mobility is $18 per share.
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- 2. Story: Smartphone Launch Decision 2 XYZ Industries is planning to launch a new, low price smartphone. You are responsible for deciding in which country to launch the phone. Your boss has made it clear that the success of the launch will be measured by how many phones you sell in the launch market. You are deciding between 3 markets. The relevant information for each market is listed in the table below: (FictionalData) United States India Philippines Population 300 Million 1.2 Billion 100 Million Average Income High Low / Medium Low / Medium % of Population w/ Smartphones 65% 10%; growing fast 20% Demand for Low Price Phones Low High High English Fluency High Medium High