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aninternationalbusinessexpansion FEBRUARY 28, 2011 Brazil Jasmina rosseel  Monteiz Frager Larry Maiolo
Introduction What?  Mobile end of the telecommunication market Where?  Brazil How? Take over Telefonica’s stake in VIVO Why? Because they are well positioned in the market
Mobile phone market in brazil ,[object Object]
It has dominated the fixed line market due to the expensive expansion of  fixed lines
Strong growth potential reflects a growth and improvement of income levels.
Expanding broad-ban width will help sell more high-end smart phones which will lead to raising profit margins
Lots of pre-paid phone users,[object Object]
More people can now afford a cell phone since the medium income continues to grow.
Many underdeveloped countries surrounded that we can target.,[object Object]
Risks associated with taking on partners and sharing business
Big gap between rich and poor
Low market entry price due to debt levels

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