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Integrated Social Media: Facebook

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Integrated Social Media: Facebook

  1. 1. saffireevents ® By: Cassie Roberts INTEGRATED SOCIAL MEDIA
  2. 2. saffireevents ® Card for Slides
  3. 3. saffireevents ®
  4. 4. saffireevents ® FACEBOOK
  5. 5. saffireevents ® I know what you‘re thinking… BORING!
  6. 6. saffireevents ® KING is of social media.
  7. 7. saffireevents ® YOU KNOW THE STATS • Over 1 BILLION monthly active users • One in every seven humans on earth is active on Facebook • 461 Million users are on Facebook mobile • 10 Million Facebook Apps
  8. 8. saffireevents ® $174 You make an estimated per Facebook like.
  9. 9. saffireevents ® 21% After seeing an item on Pinterest make a purchase.
  10. 10. saffireevents ® 1000 A FREE piece of pie for Instagram followers
  11. 11. saffireevents ® 1 2 3 Find ‗em: Get ‗em: Keep ‗em: Ads Likes Engage AGENDA
  12. 12. saffireevents ® CASE STUDY Using a of…
  13. 13. saffireevents ®
  14. 14. saffireevents ®
  15. 15. saffireevents ®
  16. 16. saffireevents ® THEY RAN A HUGE FACEBOOK CAMPAIGN
  17. 17. saffireevents ® Likes went from 3757 to 8140 in about a month
  18. 18. saffireevents ® 98,901 POPULATION TYLER, TEXAS 213,381 POPULATION SMITH COUNTY 240,000 FAIR ATTENDANCE
  19. 19. saffireevents ® 1 Part ONE
  20. 20. saffireevents ® 1 2 3 Find ‗em: Get ‗em: Keep ‗em: Ads LikesEngage AGENDA
  21. 21. saffireevents ® Only 30% of content on news feed is from brands Only about 16% of your fans see your posts
  22. 22. saffireevents ® HOW DOES FACEBOOK PICK?
  23. 23. saffireevents ® If other people like/share or comment on your post… FACEBOOK SHARES IT WITH MORE PEOPLE
  24. 24. saffireevents ® POPULARITY CONTEST
  25. 25. saffireevents ®
  26. 26. saffireevents ® LIKES However, unless you already have No one will see your posts anyway.
  27. 27. saffireevents ® THAT‘S HARSH
  28. 28. saffireevents ® HOW DO I GET MORE LIKES?
  29. 29. saffireevents ® FACEBOOK ADVERTISING • Relatively inexpensive • Can start campaigns for as little as $5 • Many audience targeting options • Provides results tracking information
  30. 30. saffireevents ® OPTIONS Page Ads Promoted Posts
  31. 31. saffireevents ® PAGE ADS • Promoting your PAGE will get more LIKES. • This is done in two ways: • ADS on the right hand side. • SPONSORED STORIES, which appear in the newsfeed when their friend Likes (or checks in) to your page. • When you make an ad, you can choose to do either or both.
  32. 32. saffireevents ® HOW TO MAKE AN AD
  33. 33. saffireevents ® FROM ADMIN PANEL
  34. 34. saffireevents ® JUST A FEW OPTIONS
  35. 35. saffireevents ® MANY MORE OPTIONSwww.facebook.com/adve rtising
  36. 36. saffireevents ® AUDIENCE
  37. 37. saffireevents ® COST FOR CAMPAIGN
  38. 38. saffireevents ® EXAMPLES
  39. 39. saffireevents ® PAGE AD-BEST PERFORMER • 35-64 year olds within 50 miles • 43 clicks, 35 page likes • $8.15-23 cents/like
  40. 40. saffireevents ® PAGE AD- 2nd Best • 18-35 year olds within 25 miles – 863 impressions • 17 clicks, 13 page likes • $2.09-16 cents/like
  41. 41. saffireevents ® VARIATIONS
  42. 42. saffireevents ® PROMOTED POSTS • Promoting your POSTS will get ENGAGEMENT with your messages. • This is also done in two ways: • ADS on the right hand side, which are the same except with the message instead of page info. • SPONSORED STORIES, which are also
  43. 43. saffireevents ® HOW TO PROMOTE A POST
  44. 44. saffireevents ®
  45. 45. saffireevents ®
  46. 46. saffireevents ® MANY MORE OPTIONS www.facebook.com/advertising
  47. 47. saffireevents ® EXAMPLES
  48. 48. saffireevents ® PROMOTED POST • TOTAL REACH: 13,685 • TOTAL CLICKS 454
  49. 49. saffireevents ® PROMOTED POST ―We made it to 6,000 Facebook Fans so it's time for a giveaway! LIKE this status before midnight for a chance to win 1 of 6 Unlimited Ride Armbands! *Valid any one weekday (Monday-Friday)‖
  50. 50. saffireevents ® 2 Part TWO
  51. 51. saffireevents ® 1 2 3 Find ‗em: Get ‗em: Keep ‗em: Ads Likes Engage AGENDA
  52. 52. saffireevents ® CONTESTS Facebook
  53. 53. saffireevents ® THE DOS AND DON‘TS DO • Collect entries by comment/likes • Collect entries by having users message you • Utilize likes as a voting mechanism DON‘T • Place contests on personal Facebook timeline • Require people to tag themselves in promotions
  54. 54. saffireevents ® TOP 5 CONTEST TIPS 1. SET GOALS • What are you trying to achieve? Ex: likes, email addresses, comments, etc. 2. CONSIDER THE AUDIENCE • Important in determining your prize package 3. Determine the Contest Time Frame • Remember Story Bump! Can run daily small contests for likes & comments or longer timeframe for more personal information
  55. 55. saffireevents ® CONTEST TIPS, CONT. 4. CREATE A PRIZE PACKAGE • If your prize is bigger, you can ask for more information 5. PLAN THE FUFILLMENT • Know how quickly you can deliver and make sure it‘s within the expiration date
  56. 56. saffireevents ® CONTESTS FOR INTERACTION
  57. 57. saffireevents ®
  58. 58. saffireevents ® EXAMPLE
  59. 59. saffireevents ® CONTESTS FOR MORE
  60. 60. saffireevents ® IFRAME IN TO FB
  61. 61. saffireevents ® THE BIG CONTEST
  62. 62. saffireevents ® USE TO GET EMAILS 467 Entries
  63. 63. saffireevents ® LATER… ―We just drew the name of the first winner of the ULTIMATE FAIR EXPERIENCE! Are
  64. 64. saffireevents ® 3 Part THREE
  65. 65. saffireevents ® 1 2 3 Find ‗em: Get ‗em: Keep ‗em: Ads Likes Engage AGENDA
  66. 66. saffireevents ® WHAT DO I POST?
  67. 67. saffireevents ® Whatever gets action from your audience. SIMPLE ANSWER:
  68. 68. saffireevents ® Ask questions in your posts that get people to talk about themselves in relation to your event. ANOTHER DEEP THOUGHT
  69. 69. saffireevents ® GRANDPARENTS DAY
  70. 70. saffireevents ® TEXT ―Happy Grandparents Day! If you have a special memory with your grandparent or grandkid at the fair, please share!
  71. 71. saffireevents ® EXAMPLE COMMENT ―Playing washer pull or draw a number. It was something my family could afford & it benefited a great group. We'd win a small plant or something & just could not walk away. We would just keep playing.‖ 
  72. 72. saffireevents ® 80-20 RULE Use the Make 80% of your posts FUN, and 20% PROMOTIONAL
  73. 73. saffireevents ® FUN POSTS
  74. 74. saffireevents ®
  75. 75. saffireevents ® POST FROM MASCOT
  76. 76. saffireevents ® ADVICE POSTS SHARED 522% MORE
  77. 77. saffireevents ® PROMOTIONAL POST
  78. 78. saffireevents ® PROMOTIONAL POST ―Don't miss our CRAZY GOOD DEALS on the Weekend Pack and Weekend Super Pack. The savings on these online only specials can't be beat! BUY NOW! http://buff.ly/1fKA1BQ‖
  79. 79. saffireevents ® Now. Let‘s talk about that pie & what else you should post.
  80. 80. saffireevents ®
  81. 81. saffireevents ® www.popularpay
  82. 82. saffireevents ® HOW IT WORKS • With 1000 Instagram followers, Bang Bang Pie will give you a free piece of pie • After free dessert, users are encouraged (not forced) to post a picture to their Instagram. • Other businesses are joining in. For 40,000 followers, you can get a free skydive!
  83. 83. saffireevents ® CHICAGO. Right now Popular Pays is only in BUT—what can we learn?
  84. 84. saffireevents ® DO THIS YOURSELF If you want…
  85. 85. saffireevents ® EXAMPLE ―Are you a Facebook Fanatic? LIKE our page, and tag us in a photo while you‘re here and we‘ll give you a free t-shirt if you show us your post!‖
  86. 86. saffireevents ® PHOTOS The engagement rate on Facebook posts with averages .37%. WITHOUT PHOTOS The engagement rate on Facebook posts averages .27%.
  87. 87. saffireevents ® EVER TAKEN 10% of photos Were taken in the last 12 months.
  88. 88. saffireevents ® INSTAGRAM & PINTEREST Integrate with your Facebook page
  89. 89. saffireevents ® Luckily, both are easy!
  90. 90. saffireevents ® PINTEREST
  91. 91. saffireevents ® INSTAGRAM
  92. 92. saffireevents ® HOW OFTEN TO POST?
  93. 93. saffireevents ® 16% Remember only of your audience will see your post.
  94. 94. saffireevents ® IS INCREASING Publishing frequency for businesses
  95. 95. saffireevents ® SEVERAL TIMES You can post about the same topic. (Secret: Then you don‘t have to come up with new things to post all the time!)
  96. 96. saffireevents ® LABOR DAY EXAMPLE
  97. 97. saffireevents ® POST ONE: ―Take advantage of our CRAZY Labor Day Special: Buy 2 Adult Tickets, Get 1 Child Ticket FREE! Offer valid only through 9/2, so BUY NOW! http://buff.ly/1dYMMdW‖
  98. 98. saffireevents ® POST TWO: ―Remember our INCREDIBLE Labor Day Special: Buy 2 Adult Tickets, Get 1 Child Ticket FREE! http://buff.ly/1e4qozK‖
  99. 99. saffireevents ® POST THREE: ―The rumors are true, we are NOT selling tickets at Brookshires and Super One this year. All pre-sale tickets are online, but we have some GREAT deals for you, including a Labor Day Special!
  100. 100. saffireevents ® EDITORIAL CALENDAR www.saffireevents.com/calen
  101. 101. saffireevents ® WHEN TO POST?
  102. 102. saffireevents ® DIVIDED It‘s a house
  103. 103. saffireevents ® EXPERIMENTING to see what works best for you. Do some
  104. 104. saffireevents ® SCHEDULING POSTS
  105. 105. saffireevents ® TAGGING If you want to use Try using FACEBOOK itself to schedule posts!
  106. 106. saffireevents ® Make sure you are acting as your page!
  107. 107. saffireevents ® BUFFER IS GREAT www.bufferapp.com
  108. 108. saffireevents ® CASSIE ROBERTS WWW.SAFFIREEVENTS.COM @SAFFIRE EVENTS
  109. 109. saffireevents ® SOURCES http://socialmouths.com/blog/2013/05/14/facebook-ads-vs-promoted- posts/ http://thenextweb.com/facebook/2013/08/27/facebook-eases-up-on- brand-promotions-by-removing-third-party-app-requirement/ http://coopervision.com/practitioner/blog/facebook-advertising- showdown-sponsored-stories-vs-promoted-posts http://www.digitalinformationworld.com/2013/09/infographic-25- facebook-stats-as-of.html

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