Segment your customers and store visitors by various parameters. Export segmentation results for careful analysis and take advantage of targeted marketing campaigns.

1. User Guide: Advanced Customer Segments
Page 1
Advanced Customer Segments
Magento Extension
User Guide
Official extension page: Advanced Customer Segments
Support: http://amasty.com/contacts/

2. Page 2
Table of contents:
1. General Settings…………………………………………………………………………………….…….3
2. Segment Creation……………….……………………………………………….…………………..…..4
3. Ordered N products with specific orders subselection…………………………………….10
4. Total sales amount equals or greater than N with a specific order subselection...12
5. Viewed N products with a specific product subselection……………………….…………15
6. N days from last visit……………………………………………………………………………………17
7. Condition combinations ………………………………………………………………………………19
Support: http://amasty.com/contacts/
User Guide: Advanced Customer Segments

3. Page 3
1. General Settings
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Specify the exact time
when you want
segmentation lists to
be updated by cron.
User Guide: Advanced Customer Segments
Here you can choose which
customer attributes will be
available in the Conditions tab for
rules based on customer data (see
page 17)

4. Page 4
2. Segment Creation
Support: http://amasty.com/contacts/
To create segmentation rules please
go to Customers ->Customer
Segmentation
User Guide: Advanced Customer Segments

5. Page 5
On the Segments grid you can
view and edit all created
customer segments. Click on the
necessary segment to start
editing.
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User Guide: Advanced Customer Segments
Click here to add a
new segment.
2. Segment Creation

6. Page 6
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Specify segment’s
name and status.
User Guide: Advanced Customer Segments
Choose the website
from which you will
filter customers.
2. Segment Creation

7. Page 7
Click here to specify
conditions for a new
segment.
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User Guide: Advanced Customer Segments
2. Segment Creation

8. Page 8
Support: http://amasty.com/contacts/
User Guide: Advanced Customer Segments
Choose the condition or
conditions combination
for precise customer
segmentation.
With the extension you can
create segments based on:
• Orders;
• Billing address;
• Shipping address;
• Shopping cart data;
• Registered customers data;
• Products;
Please see page 9 for various
rule examples.
After you specify all necessary
conditions click here to generate
customers list. To see the list go
to the Customers tab.
2. Segment Creation

9. Page 9
After the rule is applied
you’ll see all the
customers meeting your
conditions in the
Customers tab.
Support: http://amasty.com/contacts/
User Guide: Advanced Customer Segments
You can easily export
customers list to CSV
or XML files.
Click here to get
redirected to the
customer info page.
2. Segment Creation

10. Page 10
3. Rule: Ordered N products with specific orders subselection
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User Guide: Advanced Customer Segments
NOTE: Order based
conditions will be
applied not only to
registered customers,
but to guest visitors
as well.

11. Page 11
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User Guide: Advanced Customer Segments
In this example, we’ve
chosen the ‘Ordered
products by condition’
option. According to our
settings, we’ll get the list of
customers who ordered 10
or more products of the
Logitech manufacturer.
3. Rule: Ordered N products with specific orders subselection

12. Page 12
Support: http://amasty.com/contacts/
User Guide: Advanced Customer Segments
Choose this condition to sort
customers by total sales
amount or average order
value.
4. Rule: Total sales amount equals or greater than N with a specific order subselection

13. Page 13
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User Guide: Advanced Customer Segments
According to our conditions
we’ll get the list of customers
who added to cart products
from specific categories to
the amount of 1000 or
higher.
4. Rule: Total sales amount equals or greater than N with a specific order subselection

14. Page 14
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User Guide: Advanced Customer Segments
You can also sort customers
by the average order value.
4. Rule: Total sales amount equals or greater than N with a specific order subselection

15. Page 15
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User Guide: Advanced Customer Segments
Create segmentation rules
based on viewed products and
products added to wishlists.
5. Rule: Viewed N products with a specific product subselection

16. Page 16
Support: http://amasty.com/contacts/
User Guide: Advanced Customer Segments
According to this condition
we’ll sort customers who
have visited at least 2
product pages with the
specific products (for that
reason we’ve specified
product SKUs).
5. Rule: Viewed N products with a specific product subselection

17. Page 17
Support: http://amasty.com/contacts/
User Guide: Advanced Customer Segments
Create rules based on
customer attributes. You can
specify which conditions will
be displayed in this drop-
down in the general
configuration tab (see page 3)
6. Rule: N days from last visit

18. Page 18
Support: http://amasty.com/contacts/
User Guide: Advanced Customer Segments
Filter all customers who
haven’t visited your store at
least 10 days and belong to
the Wholesale customer
group.
6. Rule: N days from last visit

19. Page 19
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User Guide: Advanced Customer Segments
7. Condition combinations
To create complex rules with
AND/OR logic choose the
Conditions Combination
option.

20. Page 20
Support: http://amasty.com/contacts/
User Guide: Advanced Customer Segments
7. Condition combinations
According to this rule, the
extension will sort out
customers who created carts
10 days ago or earlier and
added to cart at least 2
products OR haven’t
modified their carts
containing at least 20
products more than 15 days.
NOTE: Cart based
conditions will be
applied not only to
registered customers,
but to guest visitors
as well.

21. Thank you!
Your feedback is absolutely welcome!
Should you have any questions or feature suggestions, please contact us at:
http://amasty.com/contacts/
Page 21
Support: http://amasty.com/contacts/
User Guide: Advanced Customer Segments