The document outlines Lexus's digital media strategy to target middle-aged, high-income individuals. It recommends using Pinterest advertising given that the platform is 80% female, which could help balance Lexus's current male-focused ads. It also suggests display ads on sites like Autotrader and Carfax that the target audience frequents, as well as sponsoring a NASCAR driver to appeal to racing fans who tend to have higher incomes. Key metrics to measure include reach, interaction rates, cost per thousand impressions, clicks, conversion rates, and sales.