Supercharging Digital Advertising - SEMA Education Series 2022
This presentation was given at the SEMA Show in Las Vegas in 2022. SEMA, or the Speciality Equipment Manufacturers Association, is dedicated to the automotive and performance automotive aftermarket. While this presentation is tailored toward the automotive aftermarket, the principles outlined in this slidedeck are applicable across many industries. In this session, I outline many of the major changes that have impacted digital ad platforms in the past year, how sales online have risen amidst a global pandemic, but tapered off in recent months. Outlined in this presentation are facts and data for growth across many digital channels, and in-depth how-to's on tuning up ads across Google Search, Display Networks and popular Social Media outlets. Closing out the presentation with a check up to make sure you're measuring the proper metrics for success and positive ROI, not vanity metrics that give off the impression your ads are performing well. In the end, making sure you are well equipped for upcoming changes in the market and propelling your brand forward, online.
Recommended
More Related Content
Similar to Supercharging Digital Advertising - SEMA Education Series 2022
Similar to Supercharging Digital Advertising - SEMA Education Series 2022 (20)
More from Jason Dodge
More from Jason Dodge (12)
Recently uploaded
Recently uploaded (20)
Supercharging Digital Advertising - SEMA Education Series 2022
- 2. Supercharge Your digital Ad campaigns Jason Dodge - Founder BlackTruck Media + Marketing
- 3. Big takeaways 01 Understand the Shifts in Digital 02 Identify with Customers 03 Define the What & Understand the Why 04 Engagement & Metrics
- 4. trendsetting Unpacking Online Performance Retail Trends
- 7. 15 percent 2019 Global Sales - Online
- 8. 21 percent 2021 Global Sales - Online
- 9. 23 percent 2022 Global Sales Projections
- 10. Leveled Off 2021 to Now
- 11. 31 Percent Sales Volume in 2026
- 14. $1.6 Billion Estimated by 2028
- 18. 113 million iPhone Users Exist Credit: Redferns
- 19. Google Says Bye To Cookies 2023 or 2024
- 21. First-party data is Gold Understand the Power of Your Customer Data Credit: Wordstream
- 23. Action: Digital strategies Crafting digital ad strategies that work
- 24. purpose Flexibility with your ad dollars
- 25. Why Visually see the impact
- 26. Action: Platforms Understanding Campaign Types
- 27. Search ads High Commercial Intent
- 28. 30 percent Global Web Traffic Is Search Traffic
- 29. Search Accounts for 40% of Purchase Influence “ “
- 30. Anatomy of search ads holley terminator x for ls swap holley chevelle ls swap ls swap holley holley ls swap parts holley ls swap brackets holley g body ls swap holley ls conversion holley ls swap water pump
- 31. What’s performing best? Embracing machine learning
- 34. Sitelinks
- 35. Callouts
- 37. Image Extensions
- 38. There’s More! Phone (call) Extensions Location Extensions Affiliate Extensions Price Extensions
- 39. Display Ads Disruptive but Targeted
- 40. Display Ads Audience Targeting Eliminates the ad waste Keep focused on those more likely to buy No discount traffic here
- 41. What’s performing best? Not your father’s banner ads
- 42. Display Ads Rise of Responsive Display Ads
- 47. 3.6 Billion Active Social Media Users
- 48. Social ads Audience Targeting Leverage List Data Hyper Focused on Interests Retargeting Previous Visits
- 50. What’s performing best? Action & Movement Equals Engagement
- 51. Social ads
- 52. Action: Your Customers Audience Tuning for Maximum Gains
- 53. Audience layering Layer on the in-market and adjust your bid strategies in accordance Hotels & Accommodations Interested in booking lodging Air Travel Actively Researching Flights Trips by Destination Based on destination plans Car Rental Strong interest in car rental
- 54. Answer their why Why did you click on that? Why didn’t you click on that? What would make this better? What is missing?
- 60. Action: Metrics Are you measuring what matters?
- 61. Real Metrics not vanity metrics User Actions Purchases Conversions Intent Signals Users spending time on key pages, guides and in-depth resources. Highest intent are those who interact with product/service pages.
- 62. Action: Experience Relevant Content that Meets Your Customer’s Need
- 63. frustration
- 65. frustration
- 67. Recap 01 The Landscape Has Changed 02 Customers are Different 03 Understand the Audiences Better 04 No More Vanity Metrics
- 68. Thank you! Let’s Connect Jason Dodge – Founder & CEO jason@blacktruckmedia.com blacktruckmedia.com @dodgejd