1. Andréfounder of online accounting
Kwakernaat

2. Google Glass

4. ‘I have a dream’

5. “If I had asked my customers what they wanted,
they would have said a faster horse.” Henry Ford

6. Kiezen

8. Simon Sinek, The golden circle

9. Overmorgen

11. Overmorgen

12. Challenge Status Quo

13. Disruptive

14. Massa is Kassa

15. creating the demand
Brand Value Pyramid long term thinking
value based management
high low
Focus on
marketing spending
customer value
per customer
Meet expectations
Creates satisfaction
Marketing focus on transactions
low high
reaction on a market demand
short term thinking
transaction based management

16. Red ocean

17. creating the demand
Brand Value Pyramid long term thinking
value based management
high low
Meet
unrecognised “Your product is
your promotion”
needs
Creates evangelism
Marketing focus on value innovation
Focus on
marketing spending
customer value
per customer
Meet desires
Creates committment
Marketing focus on relationships
Meet expectations
Creates satisfaction
Marketing focus on transactions
low high
reaction on a market demand
short term thinking
transaction based management

18. Blue ocean

19. Olaf van Hoek

20. Nieuwe business modellen

21. Productiestraat
i Boekhouding i BTW i Jaarrekening i Fiscaal
BTW aangifte Jaarrekening
Inkoopfacturen
VJP
Verkoopfacturen
Kasboek VPB
Betalingen
Incasso
Bankafschriften

23. De Markt
Uw Kantoor
Rapportages
Webservices KPI’s
CQRS Productiestraat SBR
Bank Portal

24. - Grootboekkaart Genereren BTW Genereren BTW
- Kolommenbalans
BTW Rapport Documentbeheer
BTW spreadsheet
Aangifte pakket
XBRL BTW
Bewijslast
BAPI BAPI DigiPoort
www.belastingdienst.nl www.belastingdienst.nl www.belastingdienst.nl

25. Bankafschriften
2010: 1.383.134
2011: 3.082.374
2012: 4.050.421

26. 36.051 rekeningen
1.070 aanvragen
25%
7.869 koppelingen

27. 44.876 rekeningen
199 aanvragen
9.724 koppelingen
22%

28. Nog steeds niets!

30. Boekingen
2010: 25.119.525
2011: 29.262.526
2012: 37.355.895 (>102.000 per dag, >70 per minuut)

31. Je bent nooit 100% safe, dus denk dat ook niet!

33. Zeker Online

34. ICT beheer processen
Keurmerk Security
start 2011/2012
2013 overgangsjaar
Beheer administratie
2014 iedereen
Functionaliteit
Juridisch

35. Social engineering research
Voelen werkt 1000x beter dan vertellen

36. Simon Sinek, The split

37. Website
Contracts
Telephone Twitter
Chat Knowledgebase
E-Mail
FB

38. 100% Cloud Company

40. Social Media Infrastructure

42. Film tijdreizen

44. E-NOUGH
GET CONNECTED
andrekwakernaat