Zenith Optimedia predicts global ad expenditure will grow 4.2% in 2015 to $531 billion. Growth is forecast to be slower than previous estimates due to weakness in Latin America from low commodity prices and Brazil's economy. Ad markets are grouped into regional blocs based on geographical proximity and performance similarity. Forecasts are provided for each bloc between 2014-2017, with Fast-Track Asia expected to see the strongest growth while Eastern Europe & Central Asia will see declines due to issues in Russia, Ukraine, and Belarus.
ZenithOptimedia predicts global ad expenditure will grow 4.9% in 2015, reaching US$545 billion by the end of the year.
Our forecast for 2015 is down (by 0.4 percentage points) on our last forecast in September, with small downward revisions across many regions of the world. This indicates a minor but widespread decline in advertiser confidence, related to conflict in Ukraine and weak economic growth at the heart of the Eurozone.
Drawing on data sources such as the Grant Thornton International Business Report (IBR), the Economist Intelligence Unit (EIU) and the International Monetary Fund (IMF), this short report considers the outlook for the economy, including the expectations of 400 businesses interviewed in Spain, and more than 12,500 globally, over the past 12 months.
Santander earns EUR 3,616 million in attributable profit during the first hal...BANCO SANTANDER
Banco Santander earned an attributable profit of €3,605 million during the first half of 2017, an increase of 24% compared to the same period last year. This was driven by an increase in customer revenues, disciplined cost control, and further improvements in loan loss provisions. Banco Popular, which Santander acquired on 7 June 2017, contributed a further €11 million to the Group’s attributable profit in the period to 30 June 2017, bringing total Group attributable profit to €3,616 million during the first half of 2017 and €1,749 million in the standalone second quarter (+37% compared to second quarter of 2016).
Santander obtiene un beneficio atribuido de 3.616 millones de euros en el pri...BANCO SANTANDER
Banco Santander obtuvo un beneficio atribuido de 3.605 millones de euros en el primer semestre de 2017, lo que supone un incremento del 24% comparado con el mismo periodo del año anterior, gracias al aumento de los ingresos de la actividad con clientes, la disciplina de costes y la continua mejoría en las provisiones para insolvencias. Banco Popular, que Santander adquirió el 7 de junio de 2017, aportó 11 millones adicionales al resultado del Grupo, lo que eleva el beneficio atribuido en la primera mitad del año a 3.616 millones de euros y a 1.749 millones de euros el beneficio atribuido al segundo trimestre, un 37% más que en el mismo trimestre del año pasado.
ZenithOptimedia predicts global ad expenditure will grow 4.9% in 2015, reaching US$545 billion by the end of the year.
Our forecast for 2015 is down (by 0.4 percentage points) on our last forecast in September, with small downward revisions across many regions of the world. This indicates a minor but widespread decline in advertiser confidence, related to conflict in Ukraine and weak economic growth at the heart of the Eurozone.
Drawing on data sources such as the Grant Thornton International Business Report (IBR), the Economist Intelligence Unit (EIU) and the International Monetary Fund (IMF), this short report considers the outlook for the economy, including the expectations of 400 businesses interviewed in Spain, and more than 12,500 globally, over the past 12 months.
Santander earns EUR 3,616 million in attributable profit during the first hal...BANCO SANTANDER
Banco Santander earned an attributable profit of €3,605 million during the first half of 2017, an increase of 24% compared to the same period last year. This was driven by an increase in customer revenues, disciplined cost control, and further improvements in loan loss provisions. Banco Popular, which Santander acquired on 7 June 2017, contributed a further €11 million to the Group’s attributable profit in the period to 30 June 2017, bringing total Group attributable profit to €3,616 million during the first half of 2017 and €1,749 million in the standalone second quarter (+37% compared to second quarter of 2016).
Santander obtiene un beneficio atribuido de 3.616 millones de euros en el pri...BANCO SANTANDER
Banco Santander obtuvo un beneficio atribuido de 3.605 millones de euros en el primer semestre de 2017, lo que supone un incremento del 24% comparado con el mismo periodo del año anterior, gracias al aumento de los ingresos de la actividad con clientes, la disciplina de costes y la continua mejoría en las provisiones para insolvencias. Banco Popular, que Santander adquirió el 7 de junio de 2017, aportó 11 millones adicionales al resultado del Grupo, lo que eleva el beneficio atribuido en la primera mitad del año a 3.616 millones de euros y a 1.749 millones de euros el beneficio atribuido al segundo trimestre, un 37% más que en el mismo trimestre del año pasado.
Luxottica, A long way to growth - Investors & Analysts presentation Luxottica Group
This is the Investors& Analysts presentation given on March 1st, in occasion of the first Investor day of 2013. The presentation is about our FY2012 achievements.
Santander Q1 profit reaches EUR 1.633 billion, 5% less year-on-year and up 8%...BANCO SANTANDER
Banco Santander registered attributable profit of EUR 1,633 million in the first quarter of 2016, a 5% decrease compared to the same period of 2015. This decline is due to the depreciation against the euro of the currencies of all the countries where the Group is present, except the dollar. Without the exchange rate impact, profit would have increased 8%.
This presentation shows some of the most important positive changes that the Colombian economy has undergone, and it shows investors the ease of doing businesses in Colombia
Estudio sobre el comportamiento de pago de las empresas de
Marruecos en 2016 elaborado por COFACE: la extensión de los plazos de pago y la
desaceleración de la economía van de la mano
Santander earns €4.61 billion during the first nine months of 2016BANCO SANTANDER
Banco Santander has delivered €4,606 million in attributable profits for the first nine months of 2016, down 22.5% from the same period in 2015 due to the impact of extraordinary items announced in Q2 of this year and Q2 of 2015. Excluding extraordinary items and exchange rate movements, profits grew by 8% year on year to €4,975 million.
Luxottica, A long way to growth - Investors & Analysts presentation Luxottica Group
This is the Investors& Analysts presentation given on March 1st, in occasion of the first Investor day of 2013. The presentation is about our FY2012 achievements.
Santander Q1 profit reaches EUR 1.633 billion, 5% less year-on-year and up 8%...BANCO SANTANDER
Banco Santander registered attributable profit of EUR 1,633 million in the first quarter of 2016, a 5% decrease compared to the same period of 2015. This decline is due to the depreciation against the euro of the currencies of all the countries where the Group is present, except the dollar. Without the exchange rate impact, profit would have increased 8%.
This presentation shows some of the most important positive changes that the Colombian economy has undergone, and it shows investors the ease of doing businesses in Colombia
Estudio sobre el comportamiento de pago de las empresas de
Marruecos en 2016 elaborado por COFACE: la extensión de los plazos de pago y la
desaceleración de la economía van de la mano
Santander earns €4.61 billion during the first nine months of 2016BANCO SANTANDER
Banco Santander has delivered €4,606 million in attributable profits for the first nine months of 2016, down 22.5% from the same period in 2015 due to the impact of extraordinary items announced in Q2 of this year and Q2 of 2015. Excluding extraordinary items and exchange rate movements, profits grew by 8% year on year to €4,975 million.
Доклад Елены Мартыновой, Директора по стратегическому маркетингу 1+1 Медиа, в рамках панельной дискуссии "Промо 360°", конференция "Телевидение как Бизнес" 2016 (22.09.2016)
Сегментация рынка и сегментационные исследованияabramamama
Лекция Владимира Щипкова “Разделяй и властвуй: сегментация рынка и сегментационные исследования” в ГУ-ВШЭ 3.02.2009
http://blog.styleru.net/tns/lekciya-vladimira-shhipkova-razdelyaj-i-vlastvuj-segmentaciya-rynka-i-segmentacionnye-issledovaniya/
«ТВ аудитория vs Digital аудитория, или просто люди». Светлана Калинина, Kwen...TVbusinessconference
«ТВ аудитория vs Digital аудитория, или просто люди». Светлана Калинина, Kwendi Media Audit, Андрей Таранов, KWENDI
Конференция "Телевидение как Бизнес" 2017
http://pwc.to/1h2k2l4
Après cinq années de crise, de récession et de croissance décevante, nous pensons que les pays développés peuvent maintenant approcher de la "vitesse de libération" nécessaire pour une reprise durable.
EU: Published Trade Advertising Material - Market Report. Analysis And Foreca...IndexBox Marketing
IndexBox Marketing has just published its report: “EU: Published Trade Advertising Material - Market Report. Analysis And Forecast To 2020”. This report focuses on the EU published trade advertising material market, providing a comprehensive analysis and the most recent data on its market size and volume, EU trade, price dynamics, domestic production, and turnover in the industry. The market trends section reveals the main issues and uncertainties concerning the industry, while the medium-term outlook uncovers market prospects. The attractivity index (IB Index) summarizes the source of existing opportunities as they appear in this market, as well as an interpretation of the trade figures.
In the first of a series of reports commissioned by HSBC, we consider the macroeconomic situation in Europe, prospects for growth and the strengths of the continent's economy
Etude PwC "IPO Watch" 2014 (février 2015)PwC France
http://bit.ly/IPO-Watch-2014-cp
Introductions en bourse : Paris à la 5ème place des bourses européennes les plus attractives en 2014
Au niveau mondial, une forte hausse portée par la zone EMEA
En 2014, Londres se place en tête des places boursières européennes les plus attractives pour les IPO. Paris prend la 5ème place, derrière Amsterdam, le Nasdaq OMX et Madrid.
Les 5 tendances pour 2015 : une activité plus soutenue attendue au 1er semestre 2015, une hausse des IPO transfrontalières, des opérations toujours soutenues par des fonds de private equity et privilégiant des capitalisations de taille moyenne, et un niveau d’activité qui sera lié aux incertitudes macroéconomiques.
Au niveau mondial, une progression des opérations portée par la zone EMEA.
Обзор индустрии развлечений и СМИ: прогноз на 2015-2019 гг. (по миру и в России)Hidden Marketing
По данным подготовленного PwC «Всемирного обзора индустрии развлечений и СМИ: прогноз на 2015–2019 годы»», совокупные годовые темпы роста (СГТР) общей выручки от индустрии развлечений и СМИ составят в последующие пять лет 5,1 %, что означает, что выручка увеличится с 1,74 трлн долл. США в 2014 г. до 2,23 трлн долл. США в 2019 г.
Особенности российского рынка PR-услуг: структура, динамика, специализация 2015Hidden Marketing
Ассоциация компаний-консультантов в области связей с общественностью (АКОС) представила результаты исследования российского рынка PR-услуг. В отчет вошли данные о структуре (в том числе разделение по отраслям) и динамике развития.
Краткое руководство по медиаанализу и оценке эффективности PRHidden Marketing
Методический справочник для PR-специалистов, содержащий данные об эффективных подходах в анализе медиа, используемых инструментах, метриках и показателях. Также в нем можно найти рекомендации по проведению исследований и много другой полезной информации.
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
Исследование «Экономика Рунета 2013-2014», организованное Ассоциацией электронных коммуникаций (НП «РАЭК») и Национальным исследовательским университетом — Высшая школа экономики (НИУ ВШЭ).
Интересная презентация от ВКонтакте по аудитории социальной сети и некоторым примерам рекламного использования ее возможностей.
Презентация была рассказана Павлом Сафрошкиным на конференции Digital Branding 2011.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.