How to Choose Authentic Photos for Content MarketingLiz Bedor
In the age of six-second attention spans and non-stop social media feeds, people want images that speak to them personally. Images that come off as constructed, airbrushed, or posed no longer resonate. They want real, candid moments from everyday life that feel natural in their world. Moments that speak to the human experience.
TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck TBEX
Advanced, Commerce, Dalene is one half of the travel blog HeckticTravels.com and a founder of Hecktic Media Inc. Since 2009 she has been traveling the world nomadically with her husband, and they both were honored as National Geographic Travelers of the Year in 2014. Dalene has also twice been named a BlogHer Voice of the Year, and was an Alto Award finalist in 2015.
How digital can win back competitive advantage. CRM for charity communicators...CharityComms
Lindsay Herbert, global head of digital, Precedent
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Survival of the fittest – how to gain competitive advantage in the new digita...CharityComms
Lindsay Herbert, global head of digital, Precedent
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
CX: Survival of the Fittest seminar - 22nd July, EdinPrecedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline. Lindsay Herbert, Global Head of Digital at Precedent will explain how to adapt to your audience's changing needs using our CARE model of CX Fitness.
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates
How to Choose Authentic Photos for Content MarketingLiz Bedor
In the age of six-second attention spans and non-stop social media feeds, people want images that speak to them personally. Images that come off as constructed, airbrushed, or posed no longer resonate. They want real, candid moments from everyday life that feel natural in their world. Moments that speak to the human experience.
TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck TBEX
Advanced, Commerce, Dalene is one half of the travel blog HeckticTravels.com and a founder of Hecktic Media Inc. Since 2009 she has been traveling the world nomadically with her husband, and they both were honored as National Geographic Travelers of the Year in 2014. Dalene has also twice been named a BlogHer Voice of the Year, and was an Alto Award finalist in 2015.
How digital can win back competitive advantage. CRM for charity communicators...CharityComms
Lindsay Herbert, global head of digital, Precedent
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Survival of the fittest – how to gain competitive advantage in the new digita...CharityComms
Lindsay Herbert, global head of digital, Precedent
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
CX: Survival of the Fittest seminar - 22nd July, EdinPrecedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline. Lindsay Herbert, Global Head of Digital at Precedent will explain how to adapt to your audience's changing needs using our CARE model of CX Fitness.
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
Tracx+Ditto Visual Listening - Social Shake Up 2015Mary Tarczynski
People are becoming more visually communicative, and social media is a perfect representation of this. With 1.8 billion images shared daily, photos have continued increasingly dominate social over the past 5 years. Ditto computer vision gives marketers the opportunity to tap into contextually rich data that is often overlooked – the data lying within socially-shared photos. By teaming up with Tracx, brands can leverage both text and photo insights to better understand their customers and improve engagement strategies.
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
Olga's talk at The Inbounder conference
Triggers that drive conversions on social media.
- Basic principles and latests trends marketers should keep in mind
- Image A/B testing: colours, fonts and text
- Human-to-human interaction and ways to build a community with social media
- Templates, conversation funnel examples and tools to help marketers customise their messages
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
Get The Look: Improve the Shopper Experience with Visual Search Optimization ...Joelle Irvine
Joelle shows how image optimization can improve the overall customer experience and play a key role in discoverability, product evaluation, and purchase decisions for online shoppers. At the same time, accepting that image recognition technology is not yet perfect, she also shares actionable tactics to better optimize for visual search to help those shoppers find that perfect style they just can’t put into words. See blog post on Bookmark This: http://bit.ly/2KBz1Jk
- Presented at MozCon 2019.
30 years in 30 minutes: Tips for starting your advertising career.David Murphy
Career advice to aspiring advertising professionals. Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
Tracx+Ditto Visual Listening - Social Shake Up 2015Mary Tarczynski
People are becoming more visually communicative, and social media is a perfect representation of this. With 1.8 billion images shared daily, photos have continued increasingly dominate social over the past 5 years. Ditto computer vision gives marketers the opportunity to tap into contextually rich data that is often overlooked – the data lying within socially-shared photos. By teaming up with Tracx, brands can leverage both text and photo insights to better understand their customers and improve engagement strategies.
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
Olga's talk at The Inbounder conference
Triggers that drive conversions on social media.
- Basic principles and latests trends marketers should keep in mind
- Image A/B testing: colours, fonts and text
- Human-to-human interaction and ways to build a community with social media
- Templates, conversation funnel examples and tools to help marketers customise their messages
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
Get The Look: Improve the Shopper Experience with Visual Search Optimization ...Joelle Irvine
Joelle shows how image optimization can improve the overall customer experience and play a key role in discoverability, product evaluation, and purchase decisions for online shoppers. At the same time, accepting that image recognition technology is not yet perfect, she also shares actionable tactics to better optimize for visual search to help those shoppers find that perfect style they just can’t put into words. See blog post on Bookmark This: http://bit.ly/2KBz1Jk
- Presented at MozCon 2019.
30 years in 30 minutes: Tips for starting your advertising career.David Murphy
Career advice to aspiring advertising professionals. Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
User experience doesn't happen on a screen: It happens in the mind.John Whalen
User experience is a vital component of mission-critical projects. The vast majority of experience is digital. We spend insane amounts of time and money designing UX for websites, apps and products to impress users. But the truth is UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds.
Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels.
The Power of Tele-Visual Experiences & PinterestBenjamin Weisman
Visual relationships are a deep part of how we experience the world. This presentation to the CRMA in May 2012, Looks at the power of visual in social marketing and offers an overview of what is happening with Tele-Visual Social websites and some how-to's for you to start today.
Communications of the present and the future involves a number of integrated hybrid factors to be ultimately successful: creative, analytical, psychological, utilitarian and identity driven. Social by design is a product strategy that encourages and facilitates conversation into an ongoing relationship management model. Conversation via content, creativity, product updates and thought leadership is the means by which we express who we are to others while learning and getting feedback from them. Socially-designed products put people at the center of the experience, rather than data, devices or information. This is a fundamental shift in the way the web and platforms are structured and will most likely come to define what the next phase of the social web looks like via the ability for all to be makers, creators and participants. Instead of technology, devices or products being the selling point (as it is with applications like Word, Keynote, Photoshop or devices like iPhone, Galaxy, Lumia, etc.) the selling point is conversation - that is, interacting with other people around emotional triggers. The data of this conversation helps with further product improvement and innovation. Learn the practical steps on how this fundamentally different and new design approach around communications will enable business in the DIY economy. #SIC2014 #MakeImpact
Social by design is a product strategy that encourages and facilitates conversation into an ongoing relationship management model. Conversation via content, creativity, product updates and thought leadership is the means by which we express who we are to others while learning and getting feedback from them. Learn the practical steps on how this fundamentally different and new design approach around communications will enable business in the DIY economy.
Ringling College of Art & Design: Content and Social MediaAutumn Sullivan
Had a wonderful conversation with students from Ringling College of Art & Design. What is, and what isn't, content, tips on strategy and creation, and how social media marketing works (and how it doesn't).
Using Instagram to Create Brand Advocates - #SMDAYSFL #IAMLOYALSMDSharon Gadbois
I launched a mini brand advocate campaign where 87% of the attendees in the room were engaged with others during the class and interacting with the presenter. We used #IAMLOYALSMD for the hashtag (specific to the presentation: see here > https://instagram.com/explore/tags/iamloyalsmd) and encouraged the use of picture taking and video snippets throughout the seminar. We had such a great time that I'd ♥ to do it again, and again (for your company)! Email me now to learn how.
CX: Surival of the Fittest seminar - 15th July London Precedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline. Lindsay Herbert, Global Head of Digital at Precedent will explain how to adapt to your audience's changing needs using our CARE model of CX Fitness.
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates
- See more at: http://www.precedent.com/our-thinking/seminars-webinars/cx-survival-of-the-fittest-seminar-15th-july,-lond#sthash.uedOMdmI.dpuf
Dive fully into visual storytelling — a key element to rising above the noise. This week we’re going to dive deep into storytelling through photography and how it can help build your business and bring your brand to life.
CX: Survival of the Fittest seminar - 29th September, LondonPrecedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline. Lindsay Herbert (Global Head of Digital) will explain how to adapt to your audience's changing needs using our CARE model of CX Fitness from our CX report.
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates.
Обзор индустрии развлечений и СМИ: прогноз на 2015-2019 гг. (по миру и в России)Hidden Marketing
По данным подготовленного PwC «Всемирного обзора индустрии развлечений и СМИ: прогноз на 2015–2019 годы»», совокупные годовые темпы роста (СГТР) общей выручки от индустрии развлечений и СМИ составят в последующие пять лет 5,1 %, что означает, что выручка увеличится с 1,74 трлн долл. США в 2014 г. до 2,23 трлн долл. США в 2019 г.
Особенности российского рынка PR-услуг: структура, динамика, специализация 2015Hidden Marketing
Ассоциация компаний-консультантов в области связей с общественностью (АКОС) представила результаты исследования российского рынка PR-услуг. В отчет вошли данные о структуре (в том числе разделение по отраслям) и динамике развития.
Краткое руководство по медиаанализу и оценке эффективности PRHidden Marketing
Методический справочник для PR-специалистов, содержащий данные об эффективных подходах в анализе медиа, используемых инструментах, метриках и показателях. Также в нем можно найти рекомендации по проведению исследований и много другой полезной информации.
Исследование «Экономика Рунета 2013-2014», организованное Ассоциацией электронных коммуникаций (НП «РАЭК») и Национальным исследовательским университетом — Высшая школа экономики (НИУ ВШЭ).
Интересная презентация от ВКонтакте по аудитории социальной сети и некоторым примерам рекламного использования ее возможностей.
Презентация была рассказана Павлом Сафрошкиным на конференции Digital Branding 2011.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Контент-маркетинг: как и какие фото подбирать для лучшего взаимодействия с пользователями?
1. How to Choose Authentic Photos
How using authentic, relevant imagery helps marketers grow faster.
+
Micah Cohen
Director of Growth, Twenty20
@miccohen
Liz Bedor
Content Marketing Strategist, NewsCred
@lizbedor
#ThinkContent
2. • Importance of authenticity
• What makes an authentic photo
• Difficult terms
• How to search for authentic photos
• Brands doing it right
Agenda
#ThinkContent @miccohen
4. 0 25 50 75 100
Communicate honestly
Don’t let customers down
Always act with integrity
Have brand recognition
Be more appealing/exciting
than competitors
Be popular among my peers
It’s important for brands to:
Buyer preferences, based on a survey of 12,000 across 12 markets | November 2014
#ThinkContent @miccohen
Consumers buy from brands
that feel authentic.
5. New York Times
For example, a study from Cornell University
showed that when menu items had geographically
or culturally influenced names (i.e. traditional Cajun
beans or Grandma’s chili) patrons ordered them
more and said they tasted better.
Several studies have shown that
authenticity - real or perceived -
can directly affect sales.
Authenticity affects your bottom line.
#ThinkContent @miccohen
6. New York Times
1.8 billion photos are shared
everyday on Snapchat,
Facebook, Instagram, &
WhatsApp.
As the major method of judging
info on the web and social
media, photos are the way
to express your authenticity.
Photos are they way to express your authenticity.
#ThinkContent @miccohen
7. • Technical execution
• Trace of humanness
• Relatable
How to quickly spot
authentic photos?
#ThinkContent @miccohen
8. Good technical execution
The amount of
light that enters
the camera
through the lens.
1
How sharp or blurry
the subject you are
photographing is.
Where in the frame
of the photo you
place your subject.
Exposure Focus Composition
#ThinkContent @miccohen
14. Exposure? Overexposed on the face.
Focus? Soft.
Composition? A bit off.
This photo is technically imperfect:
But emotionally?
It feels authentic…like looking over
at a friend sitting in a coffeeshop.
#ThinkContent @miccohen
18. Where do they live?
What is around them?
What products are familiar to them?
What is the weather like there?
Playing a modified game of
whodunit is the best way to learn
the nuances of your consumers’
media consumption habits so that
you can fit right in.
“Who is my audience?”
#ThinkContent @miccohen
Imagine your customer’s world.
19. If so, you’d fail with this ad.
Your consumers aren’t
riding in taxis. They’re
calling Uber & Lyft on
their smartphones and
renting rooms off
Airbnb while
Snapchatting their
friends about what
they just saw on
Instagram.
Targeting millennials?
@miccohen
20. People crave consuming user-generated
content on social media.
Use real-world photos in your marketing
• Take photos of employees and
activities around your office
• License authentic UGC from real-world
photographers
Be relatable to your audience’s style.
#ThinkContent @miccohen
21. Micah Cohen
Director of Growth, Twenty20
micah@twenty20.com
Key Takeaways
• Be technically good
• Have a trace of humanness
• Be relatable
An authentic photo should:
#ThinkContent @miccohen
23. #ThinkContent @lizbedor
The Challenge
• The web is filled with terrible stock photos
• Finding authentic photography is time consuming
• It’s tough to think outside the box
Finding authentic photography is difficult
40. Tips for searching for authentic photos
• Use photography terms
• Think of the emotion you’re trying to evoke
• Be specific
#ThinkContent @lizbedor
41. Low angle
Defocused
Silhouette
Depth of Field
Front View
Head and Shoulders
Motion Blur
Long Exposure
Wide Angle
Selective Focus
Use real photography terms
#ThinkContent @lizbedor
1