Adorno and Horkheimer
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Adorno and Horkheimer's theory of the culture industry argues that (1) popular culture is mass produced through media like a factory assembly line to (2) create passive consumers who will mindlessly purchase repetitive content that (3) is all planned and synthetic rather than spontaneous.
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Adorno And Horkheimer
The document discusses Adorno and Horkheimer's theory of cultural industry and pseudo-individuality, and applies it to different music artists. It analyzes how One Direction fits the theory as the band was constructed by a record label to appeal to audiences. However, Ed Sheeran is presented as the opposite as he was not mass-produced and has maintained his authentic image without influence from corporations.
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Modern Art Movements - Pop Art
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Adorno And Horkheimer
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SF: KCNS 38.5
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GERMANY: Kabel Deutschland Channel 978 /Kabel BW GmbH & Co. KG / Channel 649
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3) More modern theorists like Dick Hebdige see Adorno's views as too pessimistic. Hebdige argued audiences actively interpret products based on their social and ideological backgrounds and can resist large companies through subcultures.
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The document discusses Adorno and Horkheimer's concept of the "culture industry" and how it relates to a music competition TV show like X Factor. They argue that in the culture industry, musical artists are mass-produced through standardized and repetitive processes like an assembly line. This limits artists' creative freedom and individuality. Auditions for the show are also examined in light of trying to find contestants who fit certain standardized categories to appeal to mass audiences.
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Music videos serve three main purposes: 1) To advertise and sell the artist's music and albums by making the song and artist memorable. 2) To entertain viewers with a visual representation of the song. 3) To advertise and promote the artist themselves in order to sell more of their records over time.
Audience profile
The target audience for the music video is 16-21 year olds, predominantly male, who are white and British. They would likely be in education and studying creative subjects. The music video appeals to this audience through its focus on skateboarding, street art, instrumental hip-hop music, and bleak cinematography style depicting "Broken Britain". The intended social class is B/C1/C2 who could afford to purchase the album, but the music video will also be accessible online to a wider audience.
1. initial plans (1)
This document outlines initial plans for three photography projects and the key influences. The first project will involve interviewing and photographing two Leeds art students to capture aspects of student life. The second will be a portrait series experimenting with different lenses and post-production effects. The third will take inspiration from 1990s fashion, music, and culture. Key influences mentioned are the Instagram account @toughluckuk showcasing student photography, YouTuber Danny Lomas representing classic British style, and the brand Cold Archive which promotes young creatives through social media.
Warhol
Pop Art artist Andy Warhol challenged fine art ideas by using popular culture images like advertisements, news, and celebrity photos in his work from the 1950s onward. Warhol became a leading figure in Pop Art in the 1960s after working as an illustrator, having developed an early interest in art as a sick child who enjoyed drawing.
Task 6-Research into the Pop Genre
Pop music is defined as music that aims for broad appeal rather than a specific subculture. It emphasizes production quality and technology over live performance. Pop music tends to reflect existing trends rather than progressive developments and is intended to encourage dancing. Some key pop artists mentioned are Britney Spears, Jessie J, Adele, Bruno Mars, and Justin Bieber. Pop magazines feature these artists prominently on their covers using bright colors and images to attract their target youth audience.
Subcultures And Fashions
1) Subcultures are influenced by celebrity style and fashion trends promoted in media. Different music genres appeal to different youth subcultures defined by their styles of dress.
2) Retailers capitalize on these music-based subcultures by opening genre-specific shops that appeal to targeted demographics.
3) To make an authentic music video for their alt-rock band Kunk, the document's author must understand and represent the style and image associated with the alt-rock genre.
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Irami Buli - Bio
Irami Buli is a contemporary painter and writer from Fiji who has decades of experience in the arts locally and internationally. He was mentored by an academic professor and a renowned painter. Buli has traveled extensively to exhibit his work, including a current tour to Sydney to exhibit at the National Maritime Museum of Australia focused on ocean preservation. As a post-modernist abstract painter, Buli's work reflects his interest in tradition and modern socioeconomic tensions. He has worked to develop Fiji's cultural industry sector and promote the creative industries in the Pacific region. Buli is known for his characteristic storytelling style and illusionistic portrayals achieved through visual interpretation. He has taught art internationally and locally, mentoring emerging
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This document outlines a concept for a youth talk show called "Gossip Central" aimed at ages 16-20. It would include celebrity gossip, musical performances, challenges and games. Well-known artists would discuss issues relevant to youth. Primary research in the form of surveys was conducted to design the show around audience interests. Secondary research examined popular shows like Ellen and Wendy Williams for their elements and format. A sample audience profile is provided. The studio format and budget are outlined, as are the main competitors and important health and safety considerations.
Presentation1
David Hockney is an influential English artist known for his contributions to pop art in the 1960s. While often portrayed as a playboy, he has maintained stability through his devotion to his work. His paintings are colorful and versatile, ranging from representational portraits to depictions of the California landscape. Some of his most famous works include "Domestic Scene," "Beverly Hills Housewife," and "A Bigger Splash."
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USA Channels:
NYC: FiOS 478 / Cablevision 1151 /WMBC DT 63.5
HOUSTON: WaveVision 761 / KYAZ 51.4
LA: Verizon FiOS 489 / KXLA 44.7
DC: WWTD-LD 49.2
SF: KCNS 38.5
CANADA Channels:
Rogers 817
/Bell Fibe TV 727 / Shaw 541 / Novus 340
EUROPE Channels:
FRANCE: Free 685 / SFR 725 / Bouygues 704
GERMANY: Kabel Deutschland Channel 978 /Kabel BW GmbH & Co. KG / Channel 649
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Official plan 2
The document outlines the plans for a new monthly rock magazine called LOUD that will be priced at £2.50 and distributed in supermarkets and entertainment stores. It will include fresh hit charts, interviews, information on upcoming artists and rock concerts. Regular content will feature upcoming artists, new albums, singles charts, concert information, and profiles of the artist and album of the month.
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Contemporary 2019
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The gothic movement began in the 12th and 14th centuries originating from dark, gloomy architecture and arts in England. Centuries later in the 1970s, some gothic culture evolved as punks adopted a new look wearing black clothes and dark makeup while listening to mournful or nu metal music. Followers of the darker gothic lifestyle not only wore black clothes but believed in an ideal lifestyle while being drawn to cult-like or necrophilic music about death, pain, and depression often inspired by 8th century European songs.
Genre research
Classic Pop magazine targets middle-aged people who enjoy 1970s and 1980s synth-pop, ska, and indie rock genres. It features articles about classic artists from this era like Blondie and Pet Shop Boys, as well as current acts with similar styles. The magazine uses bold colors and large, dynamic photos on its covers and pages to draw readers in visually. It also employs clear, eye-catching fonts and includes multiple images and articles about related music to engage audiences.
The Representation of Youth
The document discusses youth subcultures and their relationship to pop music. It defines a subculture as a group united by shared values, tastes, and position outside the mainstream. Subcultures respond to topics like individuality versus fitting in, brands, and styles. The document also discusses how the pop music industry both constructs pop stars to appeal to specific markets, but can never truly predict audience tastes. Stars represent and promote certain ideologies that fans who share those values will support and emulate. Finally, it argues that the pop industry struggles to keep up with shifting youth values and groups, and does not create long-lasting subcultures on its own.
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2) Adorno said popular music cultivated "false needs" instead of true creativity and expression. Popular music products were formulaic and made to seem unique through small differences.
3) More modern theorists like Dick Hebdige see Adorno's views as too pessimistic. Hebdige argued audiences actively interpret products based on their social and ideological backgrounds and can resist large companies through subcultures.
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The document discusses Adorno and Horkheimer's concept of the "culture industry" and how it relates to a music competition TV show like X Factor. They argue that in the culture industry, musical artists are mass-produced through standardized and repetitive processes like an assembly line. This limits artists' creative freedom and individuality. Auditions for the show are also examined in light of trying to find contestants who fit certain standardized categories to appeal to mass audiences.
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This document outlines a music video project created by Huda, Marc, and Valentino. They plan to build an original artist to have creative freedom and avoid restrictions. The video will follow a young man in London whose surroundings become increasingly strange and surreal. It will incorporate elements of classic surrealist paintings and imagery. Research found their target audience of teens and young adults prefer genres like pop and soul that incorporate elements of alternative soul. A production schedule is included.
Evaluation Question 3
The document discusses defining the target audience for an indie pop artist named Luna Lee. It finds that the genre's audience is equally split between male and female genders. The target age range is 16-late 20s. Socially, the audience belongs to the middle class and has an indie, hipster lifestyle. They enjoy vintage, retro and unique styles seen as controversial. The target subculture is defined as urban, affluent millennials who reside in cities and associate with indie music and non-mainstream fashion. It is important for media industries to clearly define their target audience to effectively promote and market artists.
Adorno and Horkheimer - The Culture Industry
Adorno and Horkheimer argue that cultural production has become standardized and industrialized like other manufacturing industries. They call this the "culture industry" which treats creative works as mass-produced commodities. It produces homogeneous, undemanding content through organized procedures aimed solely at profit. This standardized cultural output in turn creates passive, uniform consumption that is easily manipulated for commercial or political ends.
Folk music posters
The folk music posters summarized focus on natural themes like trees and animals to represent the genre's rural roots. Common visual elements include historical objects like antique chairs or sailboats to reference folk music's traditional heritage. Key instruments of the genre like banjos and acoustic guitars are also frequently depicted. Overall, the posters aim to promote the music itself and its origins rather than idolizing specific artists, using abstract illustrations and atypical human figures instead of the typical promotional conventions seen in other genres.
Adorno and horkheimer 2013v2 students
Adorno and Horkheimer argued that cultural production had become standardized and formulaic like industrial manufacturing, with an "assembly-line character". They believed this resulted in homogenous cultural commodities that led to passive consumption, devoid of creativity or individuality. According to their view, the capitalist structures of economic ownership and control over cultural production directly shaped and limited the activities of both creative artists and consumers.
Music Magazine: POP
Here is a presentation on the music genre, POP. I have included magazines which relate to this genre. I have also analysed the Mise-en-scene, History, Cultue and audience of this particular genre.
Audience profile
The target audience for a hip hop genre magazine is males aged 16-30, as hip hop appeals more to males, though the genre has broad appeal across ages as it has been around for many years. It will mostly attract males as most artists are male, so women may not have as many female idols. The audience socioeconomic status would be classes D-E as old school hip hop details struggles they can relate to, and many artists came from these classes. Initially, the stereotype was black males in America, but over time hip hop expanded its appeal to other groups while retaining an association with urban fashion accessories.
Pop art history
“Everything is beautiful. Pop is everything.”- One of Any Warhol’s famous quotes rightly explains the rage with which Pop Art had taken over the world. The pop art movement, started in the mid-1950s has redefined the visuals of art and given it a whole new dimension. Following the abstract art popularity, pop art emerged as a complete contrast to the former.
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- 2. Culture Club Culture Industry - created by Adorno and Horkheimer ● Current popular culture through many forms of media is similar to a factory construction line ● Those who consume it are passive - they recognise it so they will pick it up again and again ● Everything is synthetic and planned Something new or something old... Songs enjoyed by a mass audience all follow the same repetitive sequences - there is nothing spontaneous about it. This will eventually mindlessly encourage a purchase. Justin Bieber - Has had many chart hits and produces catchy music. Following the same genre of pop throughout most of his career, he has built up a massive fanbase that has stayed throughout his entire career, mainly made up of teenage girls as he is conventionally attractive.
- 3. The media repeats itself The repetition within the media sets a baseline for a mass audience and their expectations. New artists normally live up to this set standard, however because they are new they become a cultural commodity for a mass audience. Therefore, this turns into a distraction and new source of entertainment for a mass audience for a little while. However, Adorno and Horkheimer were critisied for their theory because of them appearing elitist. Swipe Left A mass audience will easily reject anything that doesn’t feel similar, which leads to pseudo individuality being vital to the culture theory. New media claims to be “completely original”, when in actual fact they only have small changes to make them appear original. Ed Sheeran - He is a good example for this, as he makes amazing and incredibly popular music but isn’t considered conventionally attractive due to his ginger hair and lazy eye.
- 4. Lock it behind you The culture theory is often referred to have the “lock and key” model. Whilst they are mass produced, the “key”(artist) appears to be too original for the “lock” (mass audience), despite being a perfect fit for it. Overall, critically acclaimed products are easy manipulated for a capitalist environment. Stands above all An artist that may not fit into Adorno and Horkheimer’s theory is Bjork: ● Experimental and electro pop music that isn’t conventional ● Strange outfits and not conventional beauty/fashion However, this could still be proven to have her fit into the theory because of her critical success over many decades.