The document summarizes the technology adoption lifecycle model developed in 1957 by researchers at Iowa State University. The model proposes that new technologies are adopted in a categorical manner by different types of consumers over time. First are innovators, followed by early adopters, then the early majority and late majority, with laggards being the last to adopt. The model suggests most products and services follow this adoption pattern by diverse consumer profiles as the technology or innovation diffuses.

1. minivation
Presents the adoption process
for service or product.

2. The Adoption Cycle was developed by
Joe M. Bohlen, George M. Beal
and Everett M. Rogers
at Iowa State University
in 1957.
http://en.wikipedia.org/wiki/Technology_adoption_lifecycle#cite_note-0

3. The adoption process
of a product or service
often follows five diverse
client profiles.
early majority
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4. Innovators are first.
©© minivation.org 2010 (some rights reserved)

5. Second come the early adopters.
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6. Third round sees the early majority
starting to use the product or service.
©© minivation.org 2010 (some rights reserved)

7. Fourth round sees the late majority.
©© minivation.org 2010 (some rights reserved)

8. Lastly the laggards arrive.
Relax,
I’m here!
©© minivation.org 2010 (some rights reserved)

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