The document discusses the benefits and current state of social media marketing. It notes that as of 2010, Twitter had over 170 million registered global users and Facebook had over 535 million. It also discusses how social media can help build engagement and trust with customers. Brands are encouraged to strategically monitor, cultivate, prepare for, respond to, and promote their social media activities.
Digital Tools to Help Achieve Your Marketing Communication Goals. Presented to Syracuse, NY, area business professionals at the Syracuse University Sheraton.
Youtube- Video sharing site.,Table of content
• Dates and figures.
• Facts about youtube.
• Factors which made youtube a hit.
• Launch and Marketing strategy.
• Exit analysis.
Table of content
• Dates and figures.
• Facts about youtube.
• Factors which made youtube a hit.
• Launch and Marketing strategy.
• Exit analysis.
Digital Tools to Help Achieve Your Marketing Communication Goals. Presented to Syracuse, NY, area business professionals at the Syracuse University Sheraton.
Youtube- Video sharing site.,Table of content
• Dates and figures.
• Facts about youtube.
• Factors which made youtube a hit.
• Launch and Marketing strategy.
• Exit analysis.
Table of content
• Dates and figures.
• Facts about youtube.
• Factors which made youtube a hit.
• Launch and Marketing strategy.
• Exit analysis.
PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010Sustainly
B. Bonin Bough, head of social media, PepsiCo., presented at Social Media Influence's SMI10 conference on the thinking and execution behind the Pepsi Refresh project and the Mountain Democracy campaign.
See video of B. Bonin Bough's talk on the video page at www.socialmediainfluence.com
Follow us on Twitter @socialinfluence
Leveraging Social Media to Increase Brand Awareness and Drive Leadsncarrier
I presented this pitch at the Portal Excellence Conference in Chicago - July 19, 2010 along with Brian Cheng. The abstract is as follows:
Although anyone can set up a twitter account, create a Facebook fan page, or start a new YouTube channel in a matter of minutes, it takes significantly more effort to maintain and refresh the content on these sites. Even more effort must be invested to ensure the sites are consistent with your organization’s brand and key messages. How do you know if the time invested in social media is worth the effort? In this session, we will discuss the various ways to leverage social media to positively impact your business. We will start by describing the benefits of social media done right and the challenges of social media efforts gone astray. Next, we will both discuss and demonstrate the benefits of syndicating content, which reduces costs while maintaining brand consistency. We will also describe and show some of the key metrics you should track in order to understand the ROI of your social media efforts, as well as the various analytics tools required for this task. Finally, we will cover some tips on how to deal with potential issues as you embark on your social media strategy.
Presented January 22, 2010 at the Southwest Florida Chapter of the Florida Public Relations Assoc. Social Media Cafe. A detailed look at YouTube, what is on YouTube, why use YouTube, how YouTube is currently used for community engagement and how to analyze impact on YouTube.
지난 2015년 10월 22일, 27일 양일간
RFN 알럿 스타트업(마케팅) 클래스 7번째 시간의
'마케팅, 아끼다 보면 목표를 달성 할 수 있을까?'의
공개 가능한 주요 내용 입니다.
기존 고객사의 캠페인 사례를 각 저만의 시각에서 재해석한 내용들로
마케팅 클래스를 양일간 - 각각 2시간씩 진행했었습니다.
ROI에 대한 새로운 시각, 풀수 없는 명제를 억지로 풀어보기보다
현재의 채널에 맞춘 퍼포먼스 전략을 재해석 하는게 필요하다고
생각합니다.
2016년 2월 4일,
성신여자대학교 창업지원센터 내에서 진행된
창업진흥원 주최 '스토리텔링 콘텐츠 실습 워크샵' 진행 과정의
주요 슬라이드 내용중(150 페이지 중) 공개 가능한
일부 골격, 축약본을 공개 합니다.
(해당 참여 인원은 20명 - 5시간 프로그램 - 이었으며,
참석대상은 스타트업을 이끌고 있는 분들 대상이었습니다.)
Sector Report: Social Media and the Fashion IndustryBrandwatch
Are you or your clients involved in the fashion industry? Don't miss this report. More info: http://bit.ly/SuBkc5
With this report, you'll discover:
- The best times to promote your fashion products/brands
- How coverage differs on news, blogs and Twitter
- What encourages fashion conversation
Indian Fashion Industry
Some of the most important factors that influence the particular clothing choices are people values and attitudes, their tendencies toward conformity or individuality, and their personalities.
Fashion magazine is one book were to be left from today for people to read in hundreds of years.
Values are the ideas, belief, and things that are important to an individual. They are the underlying motivations for a person’s actions.
Attitudes are formed from values. They are an individuals feelings or reactions to people, things or ideas.
Some people select clothing because they value comforts.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
These are the slides presented at a talk I gave on 29 Jul 2011 as part of the Technology Refresh sharing sessions for the alumni of the Specialist Diploma in E-Commerce Technology (SECT) at Singapore Polytechnic
PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010Sustainly
B. Bonin Bough, head of social media, PepsiCo., presented at Social Media Influence's SMI10 conference on the thinking and execution behind the Pepsi Refresh project and the Mountain Democracy campaign.
See video of B. Bonin Bough's talk on the video page at www.socialmediainfluence.com
Follow us on Twitter @socialinfluence
Leveraging Social Media to Increase Brand Awareness and Drive Leadsncarrier
I presented this pitch at the Portal Excellence Conference in Chicago - July 19, 2010 along with Brian Cheng. The abstract is as follows:
Although anyone can set up a twitter account, create a Facebook fan page, or start a new YouTube channel in a matter of minutes, it takes significantly more effort to maintain and refresh the content on these sites. Even more effort must be invested to ensure the sites are consistent with your organization’s brand and key messages. How do you know if the time invested in social media is worth the effort? In this session, we will discuss the various ways to leverage social media to positively impact your business. We will start by describing the benefits of social media done right and the challenges of social media efforts gone astray. Next, we will both discuss and demonstrate the benefits of syndicating content, which reduces costs while maintaining brand consistency. We will also describe and show some of the key metrics you should track in order to understand the ROI of your social media efforts, as well as the various analytics tools required for this task. Finally, we will cover some tips on how to deal with potential issues as you embark on your social media strategy.
Presented January 22, 2010 at the Southwest Florida Chapter of the Florida Public Relations Assoc. Social Media Cafe. A detailed look at YouTube, what is on YouTube, why use YouTube, how YouTube is currently used for community engagement and how to analyze impact on YouTube.
지난 2015년 10월 22일, 27일 양일간
RFN 알럿 스타트업(마케팅) 클래스 7번째 시간의
'마케팅, 아끼다 보면 목표를 달성 할 수 있을까?'의
공개 가능한 주요 내용 입니다.
기존 고객사의 캠페인 사례를 각 저만의 시각에서 재해석한 내용들로
마케팅 클래스를 양일간 - 각각 2시간씩 진행했었습니다.
ROI에 대한 새로운 시각, 풀수 없는 명제를 억지로 풀어보기보다
현재의 채널에 맞춘 퍼포먼스 전략을 재해석 하는게 필요하다고
생각합니다.
2016년 2월 4일,
성신여자대학교 창업지원센터 내에서 진행된
창업진흥원 주최 '스토리텔링 콘텐츠 실습 워크샵' 진행 과정의
주요 슬라이드 내용중(150 페이지 중) 공개 가능한
일부 골격, 축약본을 공개 합니다.
(해당 참여 인원은 20명 - 5시간 프로그램 - 이었으며,
참석대상은 스타트업을 이끌고 있는 분들 대상이었습니다.)
Sector Report: Social Media and the Fashion IndustryBrandwatch
Are you or your clients involved in the fashion industry? Don't miss this report. More info: http://bit.ly/SuBkc5
With this report, you'll discover:
- The best times to promote your fashion products/brands
- How coverage differs on news, blogs and Twitter
- What encourages fashion conversation
Indian Fashion Industry
Some of the most important factors that influence the particular clothing choices are people values and attitudes, their tendencies toward conformity or individuality, and their personalities.
Fashion magazine is one book were to be left from today for people to read in hundreds of years.
Values are the ideas, belief, and things that are important to an individual. They are the underlying motivations for a person’s actions.
Attitudes are formed from values. They are an individuals feelings or reactions to people, things or ideas.
Some people select clothing because they value comforts.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
These are the slides presented at a talk I gave on 29 Jul 2011 as part of the Technology Refresh sharing sessions for the alumni of the Specialist Diploma in E-Commerce Technology (SECT) at Singapore Polytechnic
Wave Social Media Quarterly Q3 2011(Wavemetrix) -OCT11Retelur Marketing
Informe realizado por Wavemetrix perteneciente al tercer trimestre de 2011, el cual analiza el uso de los medios sociales por parte de las marcas y sus sinergias en el camino a la conversión a compra. (inglés).
"Puedes descargar este informe desde la docuteca digital del blog de Retelur: http://bit.ly/Retelur_Informes"
A summary of the most interesting trends and case studies of brands using social media.
Find out how to crowdsource using social media, but also how to prevent it backfiring against and how to reach both old and new fans with online campaigns.
Media To The Power of 3 - Traditional, Digital, Multimedia
Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media
Detroit Seminar - 9/08
This presentation will give a brief overview of social and digital media and how it has become a major part of our lives, businesses and ecosystem.
It is important to understand how it affects our daily lives, and also how media and the way we communicate has changed (and still is changing) drastically.
IR With Leading Edge Technology - IR Websites & Social Media - April 11, 2011Darrell Heaps
Presentation given to CIRI QC on April 14, 2011. Topic focused on the use of social media for investor relations and the integration of social media into investor relation websites. For more info please visit http://www.q4blog.com
Web 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social Mediaconoconnell
This presentation will discuss a balance of risk vs. rewards when incorporating Social Media into interactive communications with audiences inside and outside the organization.
37. Levick Strategic Communication
(http://www.levick.com/resources/topics/issues/jet_blue.php)
It was a case of how an industry’s chronic problem suddenly became a front-page crisis. On
Wednesday, February 14, 2007, a winter storm crippled commercial air flights through the
United States, but it was JetBlue that bore the brunt of an operational meltdown that had
passengers stranded on runways for up to 10-hour stretches.
The Valentine's Day massacre of passenger rights saw employees and passengers berating
each other and perilously near violence as the myriad horror stories piled up throughout
the Eastern United States. Other airlines were also canceling flights and infuriating its
customers, but JetBlue – the airline standard for good customer relations – became a victim
of its own success and the poster child for the industry’s disarray.
On February 20, David G. Neeleman, JetBlue’s founder and CEO, unfurled a $30 million
dollar passenger bill of rights that includes:
• Customers will be compensated based on the length of the delays, ranging from $25 to
full ticket. “Delays” include airplanes unable to taxi to the gate within 30 minutes and
flight departures held up for three hours or longer.
• If JetBlue cancels a flight within 12 hours of its departure, customers can ask for a full
refund or a voucher.
• Passengers receive vouchers if flight delays are the airline's fault.
via Jetblue Youtube Channel
• JetBlue will deplane passengers if an aircraft is delayed on the ground for five hours.
43. Catch a Choo’s Campagin
Roughly 4,000 people participated in the
chase, which was picked up by the
mainstream and online media alike. Sneaker
sales subsequently increased by 33%,
according to social media agency
FreshNetworks, which designed the
campaign.
Vuitton Insider
Foursquare badge to followers
who checked in three times at its
new London boutique.
✓
68. 1. Get Going
2. Get Prepared
3. Get Blogging
4. Get Tweeting
소셜미디어 5. Get Some Perspective
성공 불변의 법칙 10가지
6. Get Talking
7. Get Realistic
8. Get Active
9. Get Good at it
10. Get Motivated
86. Your Social Media Communication Designer
“Link your Message”
ChungHyo Bak, Social Media Consultant
(Senior Consultant)
ronan.park@sociallink.kr
pakseri@gmail.com
twitter @pakseri79
me2day @parkavenue
Facebook http://fb.me/ronanbak
blog dayofblog.pe.kr