This document summarizes AdMong, a mobile advertising solution for Mongolia. It addresses pain points with traditional print media by going digital with a smartphone app. The solution learns from user purchase behavior to deliver relevant, location-based ads through text, email, mobile apps, printing, and social media. AdMong's business model involves partnerships with ad agencies and a monthly revenue share model. It is seeking $200,000 in seed funding to complete its product suite, improve products, and expand marketing and sales through existing and new partnerships, with a goal of future acquisition.

1. AdMong
Just for You
Asish Satpathy

2. Customer & Market
Pain Solution
• Print media is getting • Go Digital – Smartphone
expensive app
• Presented / targeted • Make the ads relevant -
poorly here and now
• Low Return of Investment • Learn from people’s
for business owners purchase behavior
• Not scalable because of • Make Ad media fun
cost through integration of
• Smaller eye balls on social networking sites
traditional media
Highly fragmented market in Mongolia while exponential growth in smartphone industry

3. Product Suite
AdMong provides:
• A product suite that allows
– Texting & Emailing
– Mobile App (location based)
– Printing (Direct mail)
– Social Media (experience)

4. Business Model
• Distribution Model
– Partnership with ad
agencies and leverage
existing relationship with
local business.
• Revenue Model:
– Initial setup fees
– Monthly revenue share

5. Financial Round
• Seeking Seed Money $200,000 in seed round
• Use of funds:
– Complete building of the product suite
– R & D on new product improvement
– Marketing & Sales
– Securing the relationship of existing partners and developing
new relationship
• Seeking future acquisition by strategic partner for any or all of the
following reasons:
– Marketing Technology
– User base
– Strategic alliances