Bricks + Mobile 2011 - Terrified Retailers Take ControlRemodista
The mobile in-store revolution: If Amazon is taking my customers what I can do about it? What’s working, what’s just hype, and what is coming?
•In this session we will cover how the mobile phone is being used today by consumers to aid their in-store purchasing process.
•We will discuss the in-store research renegades who are using bar code scanners and google search to find better deals while they’re in the store. Is all this gaming and check-in technology hype or valuable?
•How is mobile NFC technology going to impact the checkout process?
•Where does mCommerce fit into the store environment? Is anyone going to scan a QR code while standing in a store
Jewelry Stores Mobile Digital MarketingPurplegator
Purplegator is a mobile first digital agency located in suburban Philadelphia. For many years, it provided the technology for the highly popular Ring Race and Diamond Dash events for jewelers. Since then, the digital advertising agency has become a leading provider of mobile/digital advertising strategies for jewelry retailers around the country.
Want to learn more about the Gator? Check us out on http://purplegator.com .
Bricks + Mobile 2011 - Terrified Retailers Take ControlRemodista
The mobile in-store revolution: If Amazon is taking my customers what I can do about it? What’s working, what’s just hype, and what is coming?
•In this session we will cover how the mobile phone is being used today by consumers to aid their in-store purchasing process.
•We will discuss the in-store research renegades who are using bar code scanners and google search to find better deals while they’re in the store. Is all this gaming and check-in technology hype or valuable?
•How is mobile NFC technology going to impact the checkout process?
•Where does mCommerce fit into the store environment? Is anyone going to scan a QR code while standing in a store
Jewelry Stores Mobile Digital MarketingPurplegator
Purplegator is a mobile first digital agency located in suburban Philadelphia. For many years, it provided the technology for the highly popular Ring Race and Diamond Dash events for jewelers. Since then, the digital advertising agency has become a leading provider of mobile/digital advertising strategies for jewelry retailers around the country.
Want to learn more about the Gator? Check us out on http://purplegator.com .
How to Design for an Omni-Channel Shopping ExperienceUserZoom
According to the IDC Retail Insights report, Omni-Channel shoppers will spend 15% to 30% more than Multi-Channel shoppers and they are more likely to be your brand’s influencers and Net Promoter advocates. It is now evident, that brands who make the customer experience omniscient, i.e. continues and universal, will lead the marketplace.
So how do you design for an Omni-Channel shopping experience? View a webinar on-demand with Sean Van Tyne, author of The Customer Experience Revolution, to learn how to craft a uniform experience across channels and touch points.
Twitter Hashtag: #uzwebinar
In this 60-min webinar on-demand you will learn:
-What Omni-Channels are
-Who Omni-Channel Shoppers are
-What a journey map and a service blueprint is
-How to create an Omni-Channel
Masterclass: Influencing Consumer Choices - Middle East Food Forum 2016sps:affinity
sps:affinity CEO, Martin Kubler, presented a masterclass on "Influencing Consumer Choices" at the inaugural Middle East Food Forum, which took place in Dubai in May 2016.
The session focused on the evolution of F&B marketing and how restaurants, cafes, and bars can use social and digital media to make their marketing budgets go further and reach new audiences.
For more great content and best practice ideas, subscribe to our monthly(ish) newsletter: http://eepurl.com/bVLD9j
Vessl is a portable in-venue smartphone charging solution and proximity marketing network that is currently offered in restaurants like Buffalo Wild Wings, Original Joe’s (FranWorks), Hard Rock Cafe, and other venues like Trump Hotels, AT&T Park, and Virgin Atlantic Clubhouses.
With smartphones in the pocket of nearly 70% of US consumers, and battery life often times being the number one issue related to smartphones -- Vessl gives people a charge when and where they need it most. For businesses, Vessl provides a unique opportunity to solve a nagging and growing problem for their customers all while leveraging each devices' proximity marketing features for their own in-venue mobile activations or to earn revenue on third-party promotion.
Through a series of case studies, explore how affiliate marketing has grown from text links and banners to geo-targeted mobile campaigns. Discover what market factors drove this growth.
Experience level: Beginner
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Affiliate
Eric Collins, COO, Mobile Posse (Twitter @MobilePosse)
Rob Duva, CMO, RingRevenue (Twitter @RingRevenue)
Mark Silliman, CEO, Spadout.com
Carolyn Tang Kmet, Director of Affiliate Marketing, Groupon.com (Twitter @catango)
How to Design for an Omni-Channel Shopping ExperienceUserZoom
According to the IDC Retail Insights report, Omni-Channel shoppers will spend 15% to 30% more than Multi-Channel shoppers and they are more likely to be your brand’s influencers and Net Promoter advocates. It is now evident, that brands who make the customer experience omniscient, i.e. continues and universal, will lead the marketplace.
So how do you design for an Omni-Channel shopping experience? View a webinar on-demand with Sean Van Tyne, author of The Customer Experience Revolution, to learn how to craft a uniform experience across channels and touch points.
Twitter Hashtag: #uzwebinar
In this 60-min webinar on-demand you will learn:
-What Omni-Channels are
-Who Omni-Channel Shoppers are
-What a journey map and a service blueprint is
-How to create an Omni-Channel
Masterclass: Influencing Consumer Choices - Middle East Food Forum 2016sps:affinity
sps:affinity CEO, Martin Kubler, presented a masterclass on "Influencing Consumer Choices" at the inaugural Middle East Food Forum, which took place in Dubai in May 2016.
The session focused on the evolution of F&B marketing and how restaurants, cafes, and bars can use social and digital media to make their marketing budgets go further and reach new audiences.
For more great content and best practice ideas, subscribe to our monthly(ish) newsletter: http://eepurl.com/bVLD9j
Vessl is a portable in-venue smartphone charging solution and proximity marketing network that is currently offered in restaurants like Buffalo Wild Wings, Original Joe’s (FranWorks), Hard Rock Cafe, and other venues like Trump Hotels, AT&T Park, and Virgin Atlantic Clubhouses.
With smartphones in the pocket of nearly 70% of US consumers, and battery life often times being the number one issue related to smartphones -- Vessl gives people a charge when and where they need it most. For businesses, Vessl provides a unique opportunity to solve a nagging and growing problem for their customers all while leveraging each devices' proximity marketing features for their own in-venue mobile activations or to earn revenue on third-party promotion.
Through a series of case studies, explore how affiliate marketing has grown from text links and banners to geo-targeted mobile campaigns. Discover what market factors drove this growth.
Experience level: Beginner
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Affiliate
Eric Collins, COO, Mobile Posse (Twitter @MobilePosse)
Rob Duva, CMO, RingRevenue (Twitter @RingRevenue)
Mark Silliman, CEO, Spadout.com
Carolyn Tang Kmet, Director of Affiliate Marketing, Groupon.com (Twitter @catango)
LSS'10: Perry Evans Refining the Blunt Instrument of GrouponLocal Social Summit
Refining the Blunt Instrument of GroupOn
Perry Evans, CEO Closely
GroupOn, and Daily Deals in general, represent the most impactful new local lead generation media play in decades. Perry will dissect and project the impact on this hot new space, examining the potential implications on search, mobile and display ad models and on SMB purchase behaviour.
The new reality of marketing is that it's more than strategy, analytics and tactics. But how do we define and encapsulate marketing in the age of real-time analytics, mobile, social and viral strategies and tactics. Our information highway has become a twisting, turning toll way that will take more than a GPS to navigate.
Let's explore the new realities of marketing in this interactive session because like Dorothy and Toto, we're not in Kansas anymore.
Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Target marketing presentation for Seedspot clients, presented in 2012. Helps startups focus on where to invest their time and energy. Exercises help early stage entrepreneurs think about the marketing strategies and sales strategies. Goal, find the buyer! Nothing happens until something is sold.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Digital Marketing the Good, the Bad and the UglyAscesis
Digital Marketing can be a complex mine field and can often lead to confusion. This presentation will walk you through what digital marketing is and give examples of the good, the bad and the ugly.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Key Trends Shaping the Future of Infrastructure.pdf
Local social summit nov 9 2011
1. The Timely Death of the Daily Deal
…and the birth or every day,
everywhere, every way promotion.
Perry Evans
CEO, Closely Inc.
Local Social Summit
London, November 9, 2011
2. The Daily Deal
2010
One deal per day, per metro area, emailed to
you, with a group tipping point.
3. One Year Later
Many deals, various times, across locations via email & mobile.
X X X X X
One deal per day, per metro area, emailed to
you, with a group tipping point.
4. Are we in a revolution?
Are Daily Deals the
center of your future Pfft, no.
marketing spend?
5. Are we in a revolution?
Should you promote yourself
differently for the mobile Of course.
social consumer?
6. Daily Deals represent one
[highly visible] element of
the reinvention of direct
marketing.
and the path towards
yield management.
7. Novelty vs. Novel?
Consumers: Businesses:
• Can finally “price shop” locally. • Love the underlying concept.
• Showing need to be constantly • Hate business model and lack
re-acquired. of control.
• Consumer is empowered, • The most desirable and
no turning back. simplest consumer action.
8. Some Industry Shifts
• Product Patterns
• Distribution
• Merchant Experience
• Consumer Targeting
10. Distribution in Rapid Transition
• The Rise of Offer Networks
– Google, Amazon, Yipit, LON, Tippr, …
– Diminishing returns on consumer email
• Food Chain is in Formation
– You Don’t Have to Win with the
Consumer to Play
• Placement Expansion
– Search, Mobile, Maps, Display
– SMB web pages
11. Merchant Experience
• The Noise is Overwhelming
– Revert to major brands and
trusted relationships
– Open to breakthrough products
• Merchant Tools Evolving Quickly
– Redemption
– Tracking & Analytics
• Everyday Promotion Dashboard
– FB, Groupon Now, Twitter intro
SMB to live publishing
12. Consumer Targeting
• Personalization
– Filtering is critical
• Verticalization
– New brands + commerce
for known brands
• Integrate into search &
mobile behavior
13. Industry Shakeout
• Failure of low value clones
• It’s not as easy as it seemed
o Growing cost of email acquisition
o Diminishing action rates
• Merchant loyalty
o Single-product model challenged
15. When Shopping Models Shift
HOTELS
• 1990
– The Rack Rate
– Reservations centered
– Agents controlled promotion
• 2010
– Variable pricing
– Time, quantity, duration, auction
– Pre-purchased dominates
– Integral to purchase decision
– Direct-to-customer loyalty
16. Redrawing Promotion Distribution
Media & Commerce Channels Campaigns: Scheduled + Live
Organic Distribution Promotion “SEO/API”
Social Audience Social Marketing
Customer Loyalty & Referral Marketing
Merchant Promotion Content & Dashboard
17. Redrawing Promotion Distribution
Media & Commerce Channels If your business is here.
Organic Distribution
Social Audience
Playing here may be mission
Customer critical.
Merchant
