Robbie Douek, Admob inc "Mobile advertising: how we got here and what's next"Mobile Monday Brussels
"Mobile advertising: how we got here and what's next"
by Robbie Douek, Admob inc
presented during 1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?
Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau)
Brussels
Robbie Douek, Admob inc "Mobile advertising: how we got here and what's next"Mobile Monday Brussels
"Mobile advertising: how we got here and what's next"
by Robbie Douek, Admob inc
presented during 1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?
Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau)
Brussels
Exicon's CEO, Stefan Rust, takes a closer look at what's happening in China when it comes to mobile marketing and app development for brands and agencies.
Moving to Mobile: Simple Strategies for SMEs 2009Katie Lips
Moving to Mobile: Simple Strategies for Small and Medium Businesses. Presentation at Think Visibility, Leeds, UK, 7th March 2009.
http://www.thinkvisibility.com/
By Katie Lips, Mobile Strategist at Appostles:
http://www.appostles.com
How can SMEs start integrating mobile into their web marketing strategies. Many of us now use the web via our mobile device / phones / smart phones / iPhones. How does your website hold up on the small screen? How can you make your website accessible and useful to people on the move?
Simple tips for 'moving to mobile' for SMEs: From mobile friendly websites, to SMS, to interactive mobile ads, to mobile apps.
This session will feature three major leading mobile marketing organizations revealing insights and live demonstrations of what works in mobile marketing. From building brand awareness to attracting leads and booking sales, this panel will show real market programs that deliver ROI.
WizCall is an independent comparison wizard and dialer for Local and International calls. WizCall maintains a reliable & updated database of all International calls carriers. Based on the number dialed, the application offers a true objective comparison of rates from all available carriers, starting with the cheapest one
How Much Does it Cost to Build Mobile App?QSS Technosoft
When it comes to creating a mobile application the estimated cost to build the app is crucial for every business owner.
In these slides, we will talk average budget for mobile app development cost in 2022.
Mobile has become one of the most prominent platforms that every business should consider having a mobile strategy to best reach or engage their audience.
Ever since the launch of the iPhone, the iTunes platform has brought together the mobile and web developers into the same space of development. How does the developer navigate in such a space filled with apps stores (Android Market, Apple iTunes and Nokia Ovi)? This talk addresses the trends and observations in the current market and seek to provide a perspective in where the roadmap for the mobile-web economy will head to.
Presented at 16th Infocomm & Media Horizons, 7th October, Genexis Theatre, Fusionopolis.
A primeira edição do “Guidelines da Criação” é um conjunto de pontos importantes para profissionais que atuam com criação e desenvolvimento de aplicações para dispositivos móveis.
Mobilize Breakfast- Apresentação Rock in RioPontomobi
Apresentação realizada na XVIII edição do Mobilize Breakfast por Mônica Barros da agência produtora de conteúdo e relacionamento Gruda, responsável pelas ações mobile do Rock in Rio. Mônica explicou ao público presente como ações mobile se inserem na estratégia do evento e auxiliam como ferramentas de branding otimizando os resultados. Uma das principais dificuldades do festival, e que pode ser solucionada por um planejamento de mídias móveis, de acordo com Mônica, é manter o público interessado entre as edições do evento bianual. Para isso, a Gruda manteve o foco em social media e construíram um modelo inovador do zero para suprir as necessidades do evento utilizando websites, redes mobile e apps.
A proposta para o Rock in Rio foi de reforçar o engajamento prévio ao evento com playlists e conteúdo interativo gerando antecipação; informar e possibilitar o compartilhamento da experiência do festival enquanto aconteciam os shows – além de auxiliar a montar o seu roteiro de shows e alertas via push-notifications; e garantir que, mesmo após o término das apresentações, todos pudessem conferir fotos, vídeos e toda a vivência da cidade do rock digitalmente. “Uma das principais maneiras de trazer essa experiência para as nossas plataformas foi pedir para que os próprios usuários nos enviassem conteúdo contendo de suas próprias experiências, tanto pelo uso do aplicativo como pelo uso de redes sociais. Usamos muito hashtags”, explica.
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Exicon's CEO, Stefan Rust, takes a closer look at what's happening in China when it comes to mobile marketing and app development for brands and agencies.
Moving to Mobile: Simple Strategies for SMEs 2009Katie Lips
Moving to Mobile: Simple Strategies for Small and Medium Businesses. Presentation at Think Visibility, Leeds, UK, 7th March 2009.
http://www.thinkvisibility.com/
By Katie Lips, Mobile Strategist at Appostles:
http://www.appostles.com
How can SMEs start integrating mobile into their web marketing strategies. Many of us now use the web via our mobile device / phones / smart phones / iPhones. How does your website hold up on the small screen? How can you make your website accessible and useful to people on the move?
Simple tips for 'moving to mobile' for SMEs: From mobile friendly websites, to SMS, to interactive mobile ads, to mobile apps.
This session will feature three major leading mobile marketing organizations revealing insights and live demonstrations of what works in mobile marketing. From building brand awareness to attracting leads and booking sales, this panel will show real market programs that deliver ROI.
WizCall is an independent comparison wizard and dialer for Local and International calls. WizCall maintains a reliable & updated database of all International calls carriers. Based on the number dialed, the application offers a true objective comparison of rates from all available carriers, starting with the cheapest one
How Much Does it Cost to Build Mobile App?QSS Technosoft
When it comes to creating a mobile application the estimated cost to build the app is crucial for every business owner.
In these slides, we will talk average budget for mobile app development cost in 2022.
Mobile has become one of the most prominent platforms that every business should consider having a mobile strategy to best reach or engage their audience.
Ever since the launch of the iPhone, the iTunes platform has brought together the mobile and web developers into the same space of development. How does the developer navigate in such a space filled with apps stores (Android Market, Apple iTunes and Nokia Ovi)? This talk addresses the trends and observations in the current market and seek to provide a perspective in where the roadmap for the mobile-web economy will head to.
Presented at 16th Infocomm & Media Horizons, 7th October, Genexis Theatre, Fusionopolis.
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A primeira edição do “Guidelines da Criação” é um conjunto de pontos importantes para profissionais que atuam com criação e desenvolvimento de aplicações para dispositivos móveis.
Mobilize Breakfast- Apresentação Rock in RioPontomobi
Apresentação realizada na XVIII edição do Mobilize Breakfast por Mônica Barros da agência produtora de conteúdo e relacionamento Gruda, responsável pelas ações mobile do Rock in Rio. Mônica explicou ao público presente como ações mobile se inserem na estratégia do evento e auxiliam como ferramentas de branding otimizando os resultados. Uma das principais dificuldades do festival, e que pode ser solucionada por um planejamento de mídias móveis, de acordo com Mônica, é manter o público interessado entre as edições do evento bianual. Para isso, a Gruda manteve o foco em social media e construíram um modelo inovador do zero para suprir as necessidades do evento utilizando websites, redes mobile e apps.
A proposta para o Rock in Rio foi de reforçar o engajamento prévio ao evento com playlists e conteúdo interativo gerando antecipação; informar e possibilitar o compartilhamento da experiência do festival enquanto aconteciam os shows – além de auxiliar a montar o seu roteiro de shows e alertas via push-notifications; e garantir que, mesmo após o término das apresentações, todos pudessem conferir fotos, vídeos e toda a vivência da cidade do rock digitalmente. “Uma das principais maneiras de trazer essa experiência para as nossas plataformas foi pedir para que os próprios usuários nos enviassem conteúdo contendo de suas próprias experiências, tanto pelo uso do aplicativo como pelo uso de redes sociais. Usamos muito hashtags”, explica.
Para mensurar o grau de mobilidade dos principais anunciantes do País, a Pontomobi, com apoio da ProXXIma, conduziu nos últimos dois meses o estudo Mobility Index. A empresa analisou 300 marcas por meio de 70 diferentes critérios de avaliação.
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2. Agenda
A lot to cover:
• Intro to AdMob
• Mobile web usage in Brazil
• Lessons from abroad
• Your iPhone strategy
• Case study – Standing out from the pack
• Q&A
2009 AdMob, Inc. Confidential & Proprietary
3. AdMob Overview
• Founded by Omar Hamoui in 2006
• Worlds first and leading mobile ad network
• Over 20,000 mobile WAP sites and Applications in the
network
• 15 billion ad impressions served each month globally
• Developed hundreds of mobile advertising campaigns
on brands such as:
2009 AdMob, Inc. Confidential & Proprietary
4. State of the Mobile Web in Brazil
2009 AdMob, Inc. Confidential & Proprietary
5. Brazil mobile web usage growing rapidly
2009 AdMob, Inc. Confidential & Proprietary
10. Mexico: Iusacell > TelCel ?!
Iusacell offers unlimited data to all subscribers resulting in
higher mobile web usage then TelCel with less then 1/20th the
subscriber base
2009 AdMob, Inc. Confidential & Proprietary
