admitad Report "Let's cross-border"
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This document discusses Admitad, an affiliate marketing network that connects advertisers with publishers globally. Some key points: - Admitad has an affiliate network of over 1,600 advertisers and 600,000 publishers worldwide. - In 2017, Admitad generated $1 billion in turnover and $500 million in revenues for Chinese shops selling outside of China. - Their top markets in Europe for Chinese cross-border sales are Russia, Ukraine, France, Spain, UK, and Germany. - Admitad can help overseas stores recruit publishers, localize advertising materials, integrate stores with their platform, and manage affiliate marketing campaigns.
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This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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admitad Report "Let's cross-border"
- 2. AFFILIATE NETWORK ADVERTISER (online store) PUBLISHERS Target customers Target customers Target customers Target customers Promo materials, commission Promo materials, commission Affiliate marketing
- 3. • Affiliate network of 1600+ advertisers and 600 000+ global publishers • 10M daily clicks through affiliate links • Multiple traffic sources and influencers • Cross-device and cross-browser tracking • 24/7 support • Own promo and incentives to boost sales Аdmitad
- 4. Turnover in 2017 is $1 billion
- 5. Chinese shops revenues outside China – $500M (2016 vs 2017)
- 6. Chinese cross-border split in 2017 Europe – 69% US & Canada – 14% Asia – 10% Other countries – 7%
- 7. In Europe leaders are: Russia, Ukraine, France, Spain, UK and Germany
- 8. Admitad’s top10 in China
- 10. What admitad has to offer for overseas
- 11. What Admitad has • Top global publishers, including, but not limited to: • Coupons / Cashback: BonusWay, Savings United, Global Savings Group, BeruBy, BonusWay • Dropships: so aesthetic, Amazinglycat, Babble Bear Boutique • YouTube: Dudu Rocha
- 12. What Admitad has • Ad materials localization support • Publisher scout team of 70 people to recruit offer-specific publishers • Own non-CPA promotions to increase reach (Epicstars – influencer marketplace)
- 13. Admitad has Office in Shanghai MAXAT KURMANBAYEV, REGIONAL MANAGER ElISA XU JASON LIU MIKHAIL PREOBRAZHENSKIY
- 14. What Admitad do • Find and recruit the right mix of publishers • Negotiate best terms • Incentivize top-converting traffic sources • Localize your ad materials to local languanges • Upload your feeds and banners • Integrate your site to our platform • Fully manage your offer and optimize • Pay to publishers
- 15. Media coverage
- 16. Sounds promising. Go on!
- 17. 11.11 – Total revenue generated via admitad is $30M
- 18. Black Friday – Total revenue generated via admitad is $50M
- 19. How we did it in India
- 20. India shops revenues outside India (USD)
- 21. Admitad’s top10 in India
- 22. … and yet another thing to consider
- 23. is Chinese shops ROI with Admitad in 2017.10:1For each $1 invested in promo with admitad advertiser received $10 in revenue.