С новой технологией admitad - Retag мы предлагаем вам централизованный интерфейс для управления кодами
сторонних услуг. Вам необходимо только один раз разместить наш Код на вашем сайте, и после этого вы сможете
быстро и безопасно добавлять новые сервисы с помощью нашего интерфейса! Вы сможете производить все
необходимые настройки без вмешательства в HTML код вашей страницы.
Например, с помощью admitad - ReTag вы можете за считанные секунды подключить любого партнера, занимающегося
Retargeting-ом. Наша технология позволяем вам использовать одновременно несколько Retargeting - партнеров.
All about Programmatic buying(RTB), DSP,SSP, DMP & DCT - A complete digital ...Karunakar Ravirala
The document discusses digital advertising and programmatic buying. It describes how real-time bidding works, with advertisers automatically bidding on impressions in real-time auctions. It also outlines the different players in the digital ad ecosystem like DSPs, SSPs, and how publishers utilize their ad stack and data management platforms to maximize revenue from impressions by selling them programmatically or via direct sales. Dynamic creative optimization is also covered, which allows customizing ads to different audience segments.
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Come learn how to most efficiently use mobile DSPs to hyper-target and hyper-optimize your campaigns. Get tips, tricks, and advice on which platforms and tools to use for different campaign types.
This document discusses VIHUB, a Russian video demand-side platform (DSP) that is the number one video DSP in Russia. It offers programmatic buying of in-stream, in-banner, in-app, and display video and mobile advertising. The DSP provides metrics and allows buying on a cost-per-thousand-impressions, cost-per-view, cost-per-click, or cost-per-action basis. It also has optimization tools that can increase video completion rates and lower cost-per-view and cost-per-click.
Go2mobi is the proven RTB DSP ad network for mobile performance. Since 2011, Go2mobi has been a leader in mobile real-time bidding, display, and mobile search and social marketing. Our industry leading suite of mobile advertising technologies allows brands to manage complex programmatic mobile media buys that garner highly engaged consumers at scale.
This document introduces a marketing operating system that aims to unify marketing activities on a single platform through automation, simplify complexity, and amplify results. It leverages real-time data and multi-channel delivery across devices. The system includes enterprise apps for social media, content publishing, email automation, mobile apps, CRM, and link tracking. It allows for audience targeting, testing, and reporting across channels on a single dashboard.
We shape solutions. At Intermarkets, we define and deliver purpose-driven advertising solution. Our one-stop shop has streamlined the advertising process, maximixing your time and money with cohesive, cross-channel marketing plans. Intermarkets understands today's data-driven marketers and connects them with top publishers for win-win results.
REAL TIME BIDDING
Echtzeitauktionen von digitalen Werbeplätzen sind im Vormarsch. Das schafft marktgerechte Preise und reduziert den Aufwand für alle Beteiligten, meinen die Anbieter von Real Time Bidding-Plattformen. Real Time Bidding ruiniert die Preise und entwertet den Content, meinen Publisher. Wie mit dem Echtzeiteinkauf richtig umzugehen ist. Ist er Segen, Fluch oder beides?
MediaDesk is a self-service platform of display inventory. It enables agencies, advertisers and trading desks to access the mainstream sources of inventory of LATAM, from a one-stop media platform.
MediaDesk is a proprietary product of US Media Consulting. USMC is a media agency with more than 10 years of online and offline experiencie in planning and buying media for LATAM and US Hispanics markets.
All about Programmatic buying(RTB), DSP,SSP, DMP & DCT - A complete digital ...Karunakar Ravirala
The document discusses digital advertising and programmatic buying. It describes how real-time bidding works, with advertisers automatically bidding on impressions in real-time auctions. It also outlines the different players in the digital ad ecosystem like DSPs, SSPs, and how publishers utilize their ad stack and data management platforms to maximize revenue from impressions by selling them programmatically or via direct sales. Dynamic creative optimization is also covered, which allows customizing ads to different audience segments.
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Come learn how to most efficiently use mobile DSPs to hyper-target and hyper-optimize your campaigns. Get tips, tricks, and advice on which platforms and tools to use for different campaign types.
This document discusses VIHUB, a Russian video demand-side platform (DSP) that is the number one video DSP in Russia. It offers programmatic buying of in-stream, in-banner, in-app, and display video and mobile advertising. The DSP provides metrics and allows buying on a cost-per-thousand-impressions, cost-per-view, cost-per-click, or cost-per-action basis. It also has optimization tools that can increase video completion rates and lower cost-per-view and cost-per-click.
Go2mobi is the proven RTB DSP ad network for mobile performance. Since 2011, Go2mobi has been a leader in mobile real-time bidding, display, and mobile search and social marketing. Our industry leading suite of mobile advertising technologies allows brands to manage complex programmatic mobile media buys that garner highly engaged consumers at scale.
This document introduces a marketing operating system that aims to unify marketing activities on a single platform through automation, simplify complexity, and amplify results. It leverages real-time data and multi-channel delivery across devices. The system includes enterprise apps for social media, content publishing, email automation, mobile apps, CRM, and link tracking. It allows for audience targeting, testing, and reporting across channels on a single dashboard.
We shape solutions. At Intermarkets, we define and deliver purpose-driven advertising solution. Our one-stop shop has streamlined the advertising process, maximixing your time and money with cohesive, cross-channel marketing plans. Intermarkets understands today's data-driven marketers and connects them with top publishers for win-win results.
REAL TIME BIDDING
Echtzeitauktionen von digitalen Werbeplätzen sind im Vormarsch. Das schafft marktgerechte Preise und reduziert den Aufwand für alle Beteiligten, meinen die Anbieter von Real Time Bidding-Plattformen. Real Time Bidding ruiniert die Preise und entwertet den Content, meinen Publisher. Wie mit dem Echtzeiteinkauf richtig umzugehen ist. Ist er Segen, Fluch oder beides?
MediaDesk is a self-service platform of display inventory. It enables agencies, advertisers and trading desks to access the mainstream sources of inventory of LATAM, from a one-stop media platform.
MediaDesk is a proprietary product of US Media Consulting. USMC is a media agency with more than 10 years of online and offline experiencie in planning and buying media for LATAM and US Hispanics markets.
Mobile Display: How to Make Money Off of Such a Tiny ScreenAffiliate Summit
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: RTB, DSP, Ad Networks, Ad Exchanges, SSP, Trading Desks, and more! Learn how to navigate the tricky mobile display landscape and generate profits for you and your clients.
Dsp application on mobile communicationKeval Patel
DSP applications on mobile devices include reducing bandwidth for voice communications, implementing low power DSP, and enabling real-time multimedia. Voice communication bandwidth is reduced through speech compression down to 2,400 b/s using spectral analysis of speech segments. Low power DSP is achieved through devices like CADRE that minimize energy usage by reducing supply voltage, switched capacitance, and switching activity. Real-time multimedia requires synchronizing audio and video while accommodating high bandwidth video signals within network constraints through video signal compression.
This document discusses new ways to monetize social media through affiliate marketing. It notes traditional advertising methods are less effective, while forums and social sites convert much better. It proposes rewarding publishers based on the quality and engagement of their communities through affiliate links, allowing them to sustain their sites. An ethical framework is needed where users have a good experience, publishers' integrity is maintained, and merchants benefit from highly converting traffic. Social media monetization can open opportunities for more forums if done properly.
This media kit provides an overview of Facebook's advertising products and how they can be used by marketers. It includes information on (1) targeting users through demographics, interests and connections on Facebook, (2) different ad formats that can be used in the right-hand side, news feed, and other placements, and (3) how ads can link to external websites or drive engagement on Facebook pages. The goal is to help advertising and marketing professionals understand Facebook's advertising options.
The document discusses the evolution of digital advertising from simple beginnings to a more complex programmatic ecosystem. It introduces key players in the ecosystem like DSPs, SSPs, ad exchanges, and DMPs. Real-time bidding (RTB) is described as an advanced auction process that allows automated trading of digital ad inventory. The benefits of RTB for publishers and advertisers are highlighted, such as increased revenue and campaign efficiency. Worldwide spending on RTB is projected to grow significantly in the coming years as the share of programmatic trading increases across major digital advertising markets.
1. Что такое Google Tag Manager (GTM).
2. Установка и настройка GTM.
3. Установка счетчика веб-аналитики и кодов ремаркетинга с помощью GTM.
4. Проверка корректности работы тегов.
5. Другие возможности GTM.
23 февраля прошел бесплатный вебинар: "4R или как вернуть пользователя любым путем"
Спикер: Ярослав Зинченко — специалист по контекстной рекламе в SOTNIK
Практические возможности работы с Google Tag ManagerNetpeak
Презентация с выступления на «Втором онлайн-марафоне по продвижению сайтов» от Smart Fox.
Докладчик: Алексей Данилин – SEO специалист в агентстве Netpeak.
ASP.NET MVC - как построить по-настоящему гибкое веб-приложениеAlexander Byndyu
В докладе рассматривается использование популярных фреймворков в разработке ASP.NET MVC приложения, как сделать его наиболее гибким. Будет затронута тема минимизации дублирования и повторное использование кода, применение методов метапрограммирования отображений; уменьшение логики в контроллерах; применение принципов SOLID и GRASP для разработки доменной модели приложения.
По материалам конференции .NET разработчиков http://www.dotnetconf.ru/Materialy/Asp_net_mvc_kak_postroit_gibkoe_web_prilozenie
Mobile Display: How to Make Money Off of Such a Tiny ScreenAffiliate Summit
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: RTB, DSP, Ad Networks, Ad Exchanges, SSP, Trading Desks, and more! Learn how to navigate the tricky mobile display landscape and generate profits for you and your clients.
Dsp application on mobile communicationKeval Patel
DSP applications on mobile devices include reducing bandwidth for voice communications, implementing low power DSP, and enabling real-time multimedia. Voice communication bandwidth is reduced through speech compression down to 2,400 b/s using spectral analysis of speech segments. Low power DSP is achieved through devices like CADRE that minimize energy usage by reducing supply voltage, switched capacitance, and switching activity. Real-time multimedia requires synchronizing audio and video while accommodating high bandwidth video signals within network constraints through video signal compression.
This document discusses new ways to monetize social media through affiliate marketing. It notes traditional advertising methods are less effective, while forums and social sites convert much better. It proposes rewarding publishers based on the quality and engagement of their communities through affiliate links, allowing them to sustain their sites. An ethical framework is needed where users have a good experience, publishers' integrity is maintained, and merchants benefit from highly converting traffic. Social media monetization can open opportunities for more forums if done properly.
This media kit provides an overview of Facebook's advertising products and how they can be used by marketers. It includes information on (1) targeting users through demographics, interests and connections on Facebook, (2) different ad formats that can be used in the right-hand side, news feed, and other placements, and (3) how ads can link to external websites or drive engagement on Facebook pages. The goal is to help advertising and marketing professionals understand Facebook's advertising options.
The document discusses the evolution of digital advertising from simple beginnings to a more complex programmatic ecosystem. It introduces key players in the ecosystem like DSPs, SSPs, ad exchanges, and DMPs. Real-time bidding (RTB) is described as an advanced auction process that allows automated trading of digital ad inventory. The benefits of RTB for publishers and advertisers are highlighted, such as increased revenue and campaign efficiency. Worldwide spending on RTB is projected to grow significantly in the coming years as the share of programmatic trading increases across major digital advertising markets.
1. Что такое Google Tag Manager (GTM).
2. Установка и настройка GTM.
3. Установка счетчика веб-аналитики и кодов ремаркетинга с помощью GTM.
4. Проверка корректности работы тегов.
5. Другие возможности GTM.
23 февраля прошел бесплатный вебинар: "4R или как вернуть пользователя любым путем"
Спикер: Ярослав Зинченко — специалист по контекстной рекламе в SOTNIK
Практические возможности работы с Google Tag ManagerNetpeak
Презентация с выступления на «Втором онлайн-марафоне по продвижению сайтов» от Smart Fox.
Докладчик: Алексей Данилин – SEO специалист в агентстве Netpeak.
ASP.NET MVC - как построить по-настоящему гибкое веб-приложениеAlexander Byndyu
В докладе рассматривается использование популярных фреймворков в разработке ASP.NET MVC приложения, как сделать его наиболее гибким. Будет затронута тема минимизации дублирования и повторное использование кода, применение методов метапрограммирования отображений; уменьшение логики в контроллерах; применение принципов SOLID и GRASP для разработки доменной модели приложения.
По материалам конференции .NET разработчиков http://www.dotnetconf.ru/Materialy/Asp_net_mvc_kak_postroit_gibkoe_web_prilozenie
'The best practices' by KONSTANTIN KULAKSYZ at OdessaJS'2020OdessaJS Conf
How to develop web applications using Vue.js and implement best practices from the first day of development. Consider practical recommendations for using Vue.js, based on personal experience, thoughtful reading of documentation and analysis of best practices suggested by other developers. During the talk, you will learn what you can implement today in your development practice to make your web applications on Vue.js more productive and the development process more efficient.
This document discusses Admitad, an affiliate marketing network that connects advertisers with publishers globally. Some key points:
- Admitad has an affiliate network of over 1,600 advertisers and 600,000 publishers worldwide.
- In 2017, Admitad generated $1 billion in turnover and $500 million in revenues for Chinese shops selling outside of China.
- Their top markets in Europe for Chinese cross-border sales are Russia, Ukraine, France, Spain, UK, and Germany.
- Admitad can help overseas stores recruit publishers, localize advertising materials, integrate stores with their platform, and manage affiliate marketing campaigns.
The document analyzes data from the Russian online retail market in the first half of 2017. It provides statistics on sales by region, device platform, and product category. The key findings are:
- Moscow accounted for the largest share of sales at 25-42% depending on the category, followed by St. Petersburg and other major regions.
- Desktop dominated sales, accounting for 62-98% of sales across categories. Mobile sales were highest for categories like pets and kids.
- Top selling categories included pet supplies, apparel, household goods, books, and beauty products. These each accounted for over 10% of sales in some regions.
- Regional sales leaders varied by category, but Moscow,
admitad provides an advanced statisctical analysis of global e-commerce sales in 2016 based on graphs and charts to determine the future earnings growth.
Суммарный оборот e-commerce рекламодателей admitad в 2016 составил 27,9 млрд рублей. В презентации изложены обобщенные данные о 19 сегментах e-commerce в РФ за 2016 год.
Колл трекинг (call tracking) - это отслеживание звонков, технология подмены и показа определенного номера телефона каждому уникальному посетителю сайта рекламодателя. При этом уникальный номер привязан к нашим партнерам. С июня 2015 года партнеры admitad могут привлекать не только целевые действия (CPO/CPS/CPL), но и целевые звонки!