admitad provides an advanced statisctical analysis of global e-commerce sales in 2016 based on graphs and charts to determine the future earnings growth.

1. www.admitad.com
E-mail:sales@admitad.com
STATISTICS RESULTS 2016 (INT)
© admitad GmbH

2. 2
www.admitad.com
E-mail:sales@admitad.com
Revenue rates of admitad Advertisers
in 2011-2016 [USD]
200 mln.
0
400 mln.
2011 2012 2013 2014 2015 2016
+40%
In 2017 revenue growth is more than $465 million
100 mln.
300 mln.
500 mln.

3. 3
www.admitad.com
E-mail:sales@admitad.com
2016 Total Revenue Growth of admitad
Advertisers in Mobile/Desktop [USD]
2 mln
3 mln
4 mln
5 mln
20 mln
0
30 mln
40 mln
Total desktop: more 506 mln
Total mobile: more 73,7 mln
50 mln
60 mln
80 mln
580+ mln
DesktopMobile
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

4. 4
www.admitad.com
E-mail:sales@admitad.com
2016 Total Revenue Growth of admitad
Advertisers in iOS/Android [USD]
0,5 mln
1 mln
1,5 mln
2 mln
2,5 mln
0
3 mln
3,5 mln
Total iOS: more 28,8 mln
Total android: more 38,2 mln
4 mln
4,5 mln
10 mln
67+ mln
iOSAddroid
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

5. 5
www.admitad.com
E-mail:sales@admitad.com
2016 Average Revenue Growth in
Desktop/iOS/Android [USD]
10
20
30
40
60
0
80
100
120
140
iOSAddroidDesktop
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
160

6. 6
www.admitad.com
E-mail:sales@admitad.com
Average Time for 2016 Consumer-deci-
sion journey (from click to purchase in
dynamics) in Desktop/iOS/Android
12 h.
1 d.
1,5 d.
2 d.
2,5 d.
0
3 d.
iOSAddroidDesktop
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
3,5 d.
4 d.

7. 7
www.admitad.com
E-mail:sales@admitad.com
2016 Revenue Dynamics for
Accessories in Mobile/Desktop [USD]
50 000
100 000
150 000
200 000
250 000
0
300 000
350 000
Total desktop: more 8,2 mln
Total mobile: more 1,1 mln
1 mln
2 mln
3 mln
DesktopMobile
9,4+ mln
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

8. 8
www.admitad.com
E-mail:sales@admitad.com
6 Revenue Dynamics for Clothing &
Shoes in Mobile/Desktop [USD]
0,5 mln
1 mln
1,5 mln
2 mln
4 mln
0
6 mln
8 mln
Total desktop: more 14,4 mln
Total mobile: more 17,3 mln
10 mln
12 mln
14 mln
131,7+ mln
DesktopMobile
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

9. 9
www.admitad.com
E-mail:sales@admitad.com
2016 Revenue Dynamics for Furniture
& Home Decor in Mobile/Desktop [USD]
100 000
200 000
300 000
400 000
500 000
0
1 mln
1,5 mln
Total desktop: more 21,2 mln
Total mobile: more 1,6 mln
2 mln
2,5 mln
3 mln
22,8+ mln
DesktopMobile
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

10. 10
www.admitad.com
E-mail:sales@admitad.com
2016 Revenue Dynamics for House-
hold Appliances & Electronics
in Mobile/Desktop [USD]
1 mln
2 mln
3 mln
4 mln
5 mln
0
6 mln
7 mln
Total desktop: more 150,8 mln
Total mobile: more 28,3 mln
10 mln
20 mln
30 mln
179+ mln
DesktopMobile
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

11. 11
www.admitad.com
E-mail:sales@admitad.com
2016 Revenue Dynamics for Kids
Shops in Mobile/Desktop [USD]
300 000
400 000
500 000
600 000
700 000
0
800 000
900 000
Total desktop: more 16,2 mln
Total mobile: more 6 mln
1 mln
2 mln
4 mln
22,3+ mln
DesktopMobile
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

12. 12
www.admitad.com
E-mail:sales@admitad.com
2016 Revenue Dynamics for Health &
Beauty in Mobile/Desktop [USD]
100 000
200 000
300 000
400 000
600 000
0
800 000
1 mln
Total desktop: more 41,1 mln
Total mobile: more 4 mln
2 mln
3 mln
13 mln
DesktopMobile
45,2+ mln
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

13. 13
www.admitad.com
E-mail:sales@admitad.com
2016 Revenue Dynamics for Sport
in Mobile/Desktop [USD]
50 000
100 000
200 000
300 000
400 000
0
500 000
600 000
Total desktop: more 12,1 mln
Total mobile: more 1,9 mln
1 mln
2 mln
3 mln
DesktopMobile
14+ mln
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

14. 14
www.admitad.com
E-mail:sales@admitad.com
2016 Revenue Dynamics for Gifts &
Flowers in Mobile/Desktop [USD]
50 000
100 000
150 000
200 000
250 000
0
300 000
350 000
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Total desktop: more 4,2 mln
Total mobile: more 0,3 mln
400 000
450 000
1,5 mln
DesktopMobile
4,6+ mln

15. 15
www.admitad.com
E-mail:sales@admitad.com
2016 Revenue Dynamics for Goods
from China in Mobile/Desktop [USD]
100 000
200 000
300 000
5 mln
10 mln
0
15 mln
20 mln
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Total desktop: more 156 mln
Total mobile: more 10 mln
25 mln
30 mln
35 mln
166+ mln
DesktopMobile

16. 16
www.admitad.com
E-mail:sales@admitad.com
2016 Revenue Dynamics for Сars
in Mobile/Desktop [USD]
10 000
20 000
30 000
40 000
50 000
0
100 000
150 000
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Total desktop: more 4,1 mln
Total mobile: more 0,3 mln
200 000
250 000
1,6 mln
4,5+ mln
DesktopMobile

17. 17
www.admitad.com
E-mail:sales@admitad.com
2016 Revenue Dynamics for Hand &
Power Tools in Mobile/Desktop [USD]
10 000
20 000
30 000
40 000
50 000
0
100 000
200 000
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Total desktop: more 6 mln
Total mobile: more 0,4 mln
300 000
400 000
1,5 mln
6,5+ mln
DesktopMobile

18. 18
www.admitad.com
E-mail:sales@admitad.com
2016 Revenue Dynamics for Arts &
Crafts in Mobile/Desktop [USD]
5 000
10 000
20 000
30 000
40 000
0
100 000
200 000
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Total desktop: more 2,5 mln
Total mobile: more 74 thnd
300 000
400 000
1 mln
2,6+ mln
DesktopMobile

19. 19
www.admitad.com
E-mail:sales@admitad.com
2016 Revenue Dynamics for Online
Supermarkets in Mobile/Desktop [USD]
100 000
200 000
300 000
400 000
500 000
0
1 mln
1,5 mln
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Total desktop: more 13,1 mln
Total mobile: more 0,8 mln
2 mln
2,5 mln
3 mln
13,9+ mln
DecktopMobile

20. 20
www.admitad.com
E-mail:sales@admitad.com
2016 Revenue Dynamics for Food &
Food Delivery in Mobile/Desktop [USD]
50 000
100 000
200 000
300 000
400 000
0
500 000
600 000
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Total desktop: more 8,4 mln
Total mobile: more 0,4 mln
700 000
800 000
2,5 mln
8,8+ mln
DesktopMobile

21. 21
www.admitad.com
E-mail:sales@admitad.com
2016 Revenue Dynamics for Music &
Sound in Mobile/Desktop [USD]
5 000
10 000
50 000
100 000
150 000
0
200 000
250 000
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Total desktop: more 2,5 mln
Total mobile: more 0,1 mln
300 000
350 000
900 000
2,6+ mln
DesktopMobile

22. 22
www.admitad.com
E-mail:sales@admitad.com
2016 Revenue Dynamics for Software
& Games in Mobile/Desktop [USD]
1 000
2 000
3 000
50 000
100 000
0
150 000
200 000
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Total desktop: more 3,1 mln
Total mobile: more 0,1 mln
250 000
300 000
900 000
3,2+ mln
DesktopMobile

23. 23
www.admitad.com
E-mail:sales@admitad.com
2016 Revenue Dynamics for Books
in Mobile/Desktop [USD]
10 000
20 000
30 000
40 000
50 000
0
100 000
200 000
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Total desktop: more 5,3 mln
Total mobile: more 0,5 mln
300 000
400 000
1,5 mln
5,8+mln
DesktopMobile

24. 24
www.admitad.com
E-mail:sales@admitad.com
2016 Revenue Dynamics for Pet Stores
in Mobile/Desktop [USD]
10 000
20 000
30 000
40 000
50 000
0
100 000
200 000
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Total desktop: more 3,1 mln
Total mobile: more 0,2 mln
300 000
400 000
800 000
3,3+ mln
DesktopMobile

25. 25
www.admitad.com
E-mail:sales@admitad.com
2016 Revenue Dynamics for Сoupon
Services in Mobile/Desktop [USD]
10 000
20 000
30 000
40 000
50 000
0
200 000
250 000
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Total desktop: more 3,4 mln
Total mobile: more 0,4 mln
300 000
350 000
400 000
3,9+ mln
DesktopMobile

26. 26
www.admitad.com
E-mail:sales@admitad.com
Data Collection and Data Processing
Methods
[admitad statistical insights as a chief source
of information]
Click geo/ an accurate measuring of click geographic performance
Time-of-click with accuracy greater than a second
admitad e-commerce segment for advetisers (over 19 segments)
Market basket total size to track
Platforms list: Desktop/Android/ User Agent Strings of iOS

27. 27
www.admitad.com
E-mail:sales@admitad.com
Request more detailed data
[ The report includes a detailed information on e-commerce worldwide sales in 2016
based on admitad stats & data. Revenue sharing of admitad advertisers is estimated
worldwide of 2016 total revenue growth in global e-commerce ]
The results of admitad research can be used while forecasting and index estimation
for online stores within 19 e-commerce segments.
The following stats data is available upon request:
e-commerce segments
average cheque size
purchase order time
detailed sales report by platform
detailed sales report by region
To get more analytics, feel free to contact us at
analytics@admitad.com