22. 3. Diversification of the organization.
4. Conformity to standardized processes.
5. Quality of personnel.
6. Distribution of operations.
7. Attitude of personnel.
*
Worksheet 2
FULL NAME:
CWU Corporation:
CWU Corporation (thereafter CWU) is a specialized bicycle
manufacturer. CWU’s headquarters is located in Ellensburg.
Its product categories are (1) bicycles for professional athletes,
(2) luxury bicycles, (3) sports bicycles, and (4) bicycle
accessories.
CWU has used the franchising system. Each franchisee will sell
products in the four product categories while the president of
CWU is thinking that CWU will promote luxury bicycle
category to the luxury bicycle division in the US market. The
luxury bicycle division will directly control its retail stores in
premier shopping malls in order to sell the luxury bicycles.
CWU has two regional headquarters in order to control US
operations. The regional headquarters are (1) East coast
headquarters and (2) West coast headquarters. The CWU
headquarters must supervise the following items closely in
order to maintain organizational efficiency. The items are
respectively (1) human resources, (2) research and development,
(3) design, (4) finance, and (5) corporate affairs*. It is CWU’s
strategic policy to delegate sales and marketing functions to
each regional headquarters so that each regional headquarters
23. can make its best supporting effort for its franchisees.
CWU has exported their products to Europe from the East coast;
therefore, the East Coast Headquarters has been in charge of the
European sales. However, the president of CWU is thinking
that CWU will control European operations separately since
sales in the European markets has become very large and CWU
will need to deal with specific requests in the European market
in order to keep expanding the market. The possible location
for the European Headquarters is Slovak Republic. The
European Headquarters will take care of sales and marketing
functions to make its best supporting effort for its European
franchisees. While the US regional headquarters will not
control luxury bicycles very soon, the European Headquarters
will control all of four product categories.
CWU has assembled its own bicycles at their assembly
factories. In order to take advantage of mass production, CWU
built a large assembly factory in Yakima and all types of
products are assembled in the factory and distributed to all
franchisees. The Yakima factory is directly controlled by the
CWU Headquarters. The factory controls purchasing, logistics,
and factory supervisions. The president of CWU start thinking
CWU may want to assemble bicycles in Slovakia so that
European franchisees can receive their products from Slovak
factory. This is a good idea to reduce transportation costs,
therefore, strengthen its price competitiveness in the European
market. The Slovak factory will be directly controlled by the
European Headquarters. While the factory will control factory
supervisions, logistics of assembled products and purchasing
parts will be directly controlled by the European headquarters.
*Corporate affairs department is one of staff functions.
Your idea about the current organizational chart of CWU
Corporation (Your home work)