Adidas Gazelle Shoe - Product Journey

MEGA DATA
MERCHANDISING
AND PRICING ANALYTICS
PLATFORM

DATA ANALYTICS PROCESS
We map competitors
real-time
Present real-time
competitive benchmarking
800+
Websites
29 Languages
Rapidly match and
process the information
95% Accuracy
SaaS
DaaS
Intelligence Node | 2

AGENDA
Discovering and mapping exact and similar products
Leveraging patent-ready technology
Monitoring pricing and visibility trends

PRODUCT IN CONSIDERATION:
ADIDAS GAZELLE OG
Description: Originally released in 1968 as an all-round trainer, the Gazelle soon became an international sneaker icon. Today these
men's Adidas Originals Gazelle 2 shoes continue the legacy, with a classic all-suede upper.
Details :
Color: Blue White
Cover sole: Textile
Internal material: Imitation leather
Heel type: Flat
Padding type: Cold padding
Shoe fastener: Laces
Shoe toecap: Round
Sole: Abrasion-proof rubber
Shipping Weight: 10.6 Ounces
Item model number: G16183
Date first available at Amazon.com: November 26, 2011
Amazon Best Sellers Rank: #224,657 in Shoes
#9316 in Shoes > Men's > Fashion Sneakers
Average Customer Review:
Size : 10 Selling Price : $110

INTELLIGENCE NODE PRODUCT JOURNEY
VISIBILITY PRICE DISCOUNT ATTRIBUTES

DISCOVER AND MAP EXACT
AND SIMILAR PRODUCTS

EXACT MATCH ACROSS RETAILERS,
CATEGORIES & CATALOG LANGUAGES
.co.za

PRODUCT COVERAGE ACROSS THE GLOBE

SIMILAR MATCHES

WE CRAWL PORTALS RANGING FROM THE BIGGEST
E-COMMERCE SITES LIKE AMAZON TO INDIVIDUAL
BRAND OWNED SITES LIKE ADIDAS.CO.ZA
Case Study: Ever Changing and Evolving
February 2016
Intelligence Node deploys new crawling framework
by implementing Machine Learning and in-house
developed smart algorithms that predicts website
blocking patterns
June 2016
Amazon changed/improved its
anti-scraping technology impacting crawler
networks worldwide while Intelligence Node
remains unimpacted
July 2016
Intelligence Node receives requests from
competitive companies to assist with Amazon

OUR TECHNOLOGY IS ACCESSIBLE
TO THE WHOLE E-COMMERCE WORLD
Multilingual platform currently supports 29 languages from
varied geographies, which together cover 95% of the world
gross domestic product (GDP).
Using our crawling technology, we are able to listen
to data, not only on the web, but also on mobile
platforms.

MONITORING PRICING AND
VISIBILITY TRENDS

PRICES IN LOCAL CURRENCIES

SINGLE CURRENCY VIEW AS WELL (USD)
$11
0
$100
$90
$80
$70
$60
$50
$40
01-Jun-2016 21-Jun-2016 11-Jul-2016 31-Jul-2016 20-Aug-2016 09-Sep-2016
Macys (USA) Next (UK) Zalando (Germany) Myntra (India) Zalora(Singapore)
What is the best
price/strategy
Liquidation:
USD 46
Maximum
margin/sales
price USD 79

MACY’S (US) STRATEGY - ADIDAS GAZELLE OG
Price is consistent at $80
Aggressively changing
product’s visibility resulted in
the product going out of
stock
Visibility
100
80
60
40
20
Discount
Out of Stock
Price
$30
$20
$10
$0
20-Aug-2016 09-Sep-201631-Jul-201611-Jul-201621-Jun-201601-Jun-2016
$90
$80
$70
$60
$50
$40
0

NEXT’S (UK) STRATEGY - ADIDAS GAZELLE OG
Price
Visibility
Aggressive pricing strategy by
ofering up to 50% discount
Two strategies tried
• Constant price and dynamic visibility
• Constant price and constant visibility
Sudden drops of pricing typically
works, however it is very easy to
leave money on the table, as you
are guessing the right price
100
80
60
40
20
Out of
Stock
Discount
80
70
0
60
50
40
30
20
10
0

ZALANDO’S (DE) STRATEGY - ADIDAS GAZELLE OG
Steady but significant decline in
price, with only aggressive
visibility play at the end
Visibility
100
80
60
40
20
Discount
Discount
90
80
70
60
50
40
30
20
10
0
Price
0

Price has been slashed shortly
after introduction due to sizes
running out of stock. This is
reflected in the reduced visibility
as well.
Product has been
first introduced to
the market in July
MYNTRA’S (IN) STRATEGY - ADIDAS GAZELLE OG
Discount
Visibility
Price
100
90
80
70
60
50
40
30
20
10
7000
6000
5000
4000
3000
2000
1000
0
0

ZALORA’S (SG) STRATEGY - ADIDAS GAZELLE OG
Steady but slow decrease in
pricing with sporadic
fluctuations in visibility
Visibility
100
90
80
140
120
Discount
160
140
120
100
80
60
40
20
0
Price
...................................................................................................................................................................
.
70
60
50
40
30
20
10
0

PRICING BASED ON
COMPETITOR MOVEMENTS
Set Custom Pricing Rules Generate Smart Prices

PERFORM STORE LEVEL ANALYTICS
Identify products at a group or store level that are candidates for price change or have cross-
sell/upsell potential with other related products
Price Elasticity
• Identify the best price (by SKU) to maximize
revenue, and quantify the impact of mispriced
products
Catalog & Inventory
• Forecast demands by SKU and calculate the
optimum quantity of inventory (demand based)
that should have been in place
• Identify gaps during the period and quantify lost
sales
Product Bundling
• Identify bundling opportunities
and efciencies
• Measure the impact of implementing
smart bundling strategies and quantify lost
revenue
Basket Dynamics
• Identify the products which are going into the
consumers basket to define strategies and
estimate basket-level discount provided you add
a certain product to the basket

Over 150 Customers Including…

THANK YOU
OUR OFFICES:
London, UK - 145-147, St John Street, London
EC1V 4PY New York, USA - 149 W 27th St. New
York, NY 10001
Mumbai, India - 101, Notan Heights, Turner
Road, Bandra West, Mumbai - 400050
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e
CONTACT US:
Intelligencenode.com
contact@intelligencenode.
com

Adidas Gazelle Shoe - Product Journey

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