The document outlines the diverse brands under the Adidas Group, highlighting their market positions and unique offerings, such as performance footwear and fitness-focused products. It discusses the transition towards an enhanced incident management system aimed at protecting profits across various sectors, supported by analytics and innovative partnerships. The report includes statistics on incident management and aims to foster a collaborative community focused on enhancing brand value through agility and engagement.

1. TURNING AN INCIDENT
MANAGEMENT SYSTEM INTO
AN ENTERPRISE PLATFORM

3. 1
ADIDAS GROUP

4. Five Ten
Five ten, The ‘Brand of the Brave’, is leader in performance,, high-friction footwear.
From downhill mountain bike races to rock climbing, from wingsuit flying to kayaking,
Five Ten makes footwear for the most dangerous sports in the world
Reebok
is an American-inspired global brand with the clear objective to become the leading fitness
brand in the world. Reebok believes that fitness is a way of life. And Reebok’s version of fitness –
Tough Fitness – can prepare all who are willing to join in for the unknown obstacles of life.
Reebok-CCM Hockey
is a leading designer and marketer of ice hockey equipment and apparel,
with two of the world’s most recognised ice hockey brand names:
Reebok Hockey and CCM
runtastic
Runtastic offers a wide variety of products and services, which offer a comprehensive ecosystem for tracing
and managing health and fitness data. Whatever type of fitness you like, Runtastic helps to motivate and to
connect with like-minded people.
adidas Originals & Sport Style
adidas Originals: Authentic, iconic sportswear label for the streets.
adidas Sport Style: adidas NEO, Y-3, Porsche Design Sport by adidas.
&
adidas Sport Performance
The guiding principle of adidas Sport Performance is to help athletes to make a difference.. Main
categories: football, running, basketball, training and outdoor.
A D I D A S I S A T R U E L Y G L O B A L B R A N D
W I T H G E R M A N R O O T S

5. OUR REALITY
2

6. FUN FACTS
▪ Income €19.3 Billion
▪ Multi-brand strategy adidas / Reebok
▪ Sales (2016) 22% / 7% >
▪ Own Retail Stores 2800
▪ PoS systems Global 5
▪ No. of employees worldwide: > 55.500
▪ Global eCom channel 80%
▪ Profit Protection Managers 68 Country / 9 Regional
WHAT WE PROTECT

7. 3
PERSPECTIVE

8. N. America Global Cloud
I.T. & H.Q.
Security
2005 2016 2017 2017
A BRIEF HISTORY
ADIDAS & RESOLVER

9. MANAGEMENT REPORTING
PROFIT PROTECTION
RETAIL STORES
OTHER DEPARTMENTS
3RD PARTY VENDORS
INCIDENT REPORTING
INVESTIGATION MANAGEMENT
ASSIGNING INCIDENTS
TRACKING PROGRESS
SECURING INFORMATION
QUALITY CONTROL
OPEN VS CLOSED
DURATION
MONTHLY

11. 1. PORTAL INTRO PAGE (DENNIS)
2. NEED TO ADD GRAPHIC BUT THIS PAGE WILL DISCUSS
THE LIFECYCLE OF AN INCICENT NOTIFICATION, HOW IT
DIFFERS FROM CORPORATE AND RETAIL
3. WE WILL THEN MOVE INTO A LIVE DEMO OF PORTAL
SETUP AND HOW WE DISTRIBUTE AND MANAGE WITHIN
PERSPECTIVE.

12. 4
146
8 0
326
2
42
89
11
362
97
199
400
10
166
100+175%
+147%
+1112%
+22%
+400%
+295%
+12%
China CIS EMEA Global NAM SEAPAC SLAM WE
Number of incidents for Markets
2016 2017
NORTH AMERICA
400
WESTERN EUROPE
100
CIS
362
CHINA
11
SEA PAC
10
EMEA
97
GLOBAL
199
LATIN AMERICA
166
617
1346
91
0
200
400
600
800
1000
1200
1400
1600
2016 2017 2018
Profit Protection Incidents by Year
+118%

13. 4461
438
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
2017 2018
Incidents Recorded by Head Office Security
2017
2018
83
415
9
0
50
100
150
200
250
300
350
400
450
2016 2017 2018
Incidents Reported by I.T. Security
2016
2017
2018

14. CONNECT, ENGAGE, INSPIRE
4

15. PROFIT PROTECTION 360
CREATING A PP EXPERIENCE EQUAL TO OUR BRAND
VALUE
Innovate
• Engage all levels
• Innovate
• Aspire v Inspire
• Explain function
• Create need
• Define responsibilities?
• Develop partnership s
• Become cost saver/business enabler
• Show added value
• Be commercially aware?

16. WHAT DOES 360 MEAN?
CREATING A PP
COMMUNITY /
ADDING VALUE AND
RECOGNITION
BRING FORWARD
FRESH AND DIVERSE
PERSPECTIVES
INSPIRE CONFIDENCE /
INSPIRE OURSELVES
CREATIVE COLLABORATIVE
CLIMATE
TO MAKE A
DIFFERENCE
CHOICE & AGILITY
PEOPLE, PROCESS & TECHNOLOGY

17. 5
COLLABORATION & INNOVATION

18. Collaborations / Initiatives
Data mining / analytics
Online sales /social media
monitoring
Security standards /
analytics
Investigation/conversation
Management training
Adidas Shrink initiative

20. AUDIT INTRO
FLOW FROM AUDIT TO INVESTIGATION

21. The Journey Ahead
• New user groups
• Customs
• Insurance
• Events
• Health and safety
• Dispatch
• Audit
• Store intelligence