This document outlines Adidas' "Impossible is Nothing" campaign, highlighting an athlete, discussing how the campaign inspires new generations, and citing works about the campaign and its goal of inspiring people to see possibilities. It examines the campaign's attitude and impact through spotlighting an athlete, discussing how it inspires youth, and listing citations related to the company's mission of challenging what's possible.

2. More than a Campaign
– It’s Our Attitude

3. Athlete Spotlight

4. Inspiring a New
Generation - Ninja

5. Why This Campaign
is Impactful

6. Works Cited
• “Adidas Impossible Is Nothing.” Adidas UK,
https://www.adidas.com/us/impossibleisnothing.
• “Impossible Is Nothing: Inspiring the World to See Possibilities.” Adidas
News Site | Press Resources for All Brands, Sports and Innovations, 19 Apr.
2021, https://news.adidas.com/outdoor/impossible-is-nothing--inspiring-
the-world-to-see-possibilities/s/5c0b61c7-d20e-4127-a721-2861a88031c3.
• “Impossible Is Nothing: Inspiring the World to See Possibilities.” Adidas
News Site | Press Resources for All Brands, Sports and Innovations, 19 Apr.
2021, https://news.adidas.com/outdoor/impossible-is-nothing--inspiring-
the-world-to-see-possibilities/s/5c0b61c7-d20e-4127-a721-2861a88031c3.